Rebecca Springer Moskowitz, 33, is the senior manager of events for Hulu Originals at The Walt Disney Company. She’s based in Los Angeles.
My career journey:
When I was in college, I worked part time on the promo team for local stations AMP Radio and Jack FM. My senior year of college, I took an internship at Paramount Pictures on the field marketing and publicity team, where I got to own the college promotion for the LA area. I took a full-time job there shortly after and completely fell in love with the creativity and problem solving that came with putting together promotional campaigns, press junkets, and promo tours.
From there, I tried my hand at international publicity and got to extend my skills across the globe. I found that at each company, the thing I loved the most was the logistic and creative problem solving, so I decided to dive fully into the experiential world. I was hired as NVE Experience Agency’s first-ever account person, and there I got to fully unlock my creative side. Amazon Prime Video was my very first client at NVE, and I continued working with them until a position opened up internally, when I made the jump back to studio life.
Amazon was a fantastic opportunity. They pushed me out of my comfort zone, always urging me to try new and never-been-done things. I found the Hulu opportunity on LinkedIn, and it was such an exciting opportunity. They were just starting to fully merge operations with Disney—a company I love deeply and have always wanted to work for. They had done some amazing events that had changed the game, like The Handmaid’s Tale stunt, and the content seemed to be getting better and better.
What my day-to-day looks like:
Meetings, meetings, and more meetings! I love working in events because you rarely have events that are rinse and repeat—you always get to learn new skills and about new areas of the industry. Our team supports most of the series we are launching, which means we attend strategy meetings—from marketing to publicity to the full-cycle of a show campaign—keeping everyone internally and externally updated on the event components of a show campaign. We simultaneously meet with agencies, vendors, and our own team to keep all planning and operations processes, from finance to legal to security and logistics conversations, on track.
What inspires you:
Creativity and challenges. I love diving deep into a story and then creatively translating that into a guest experience. I think every part of an event should say something, mean something, or do something for the guest experience. I love the challenge of trying to make a dollar worth a hundred. The challenge of puzzling things together to create the best possible version of something rather than the simplest or most obvious version.
When asked about her most memorable event, Moskowitz said: "This one is a tie for me between the world’s first hot air balloon theater for The Aeronauts and getting to put on an event for Welcome to Chippendales (pictured) with some truly iconic dancers."Photo: Courtesy of Rebecca Springer Moskowitz
This is a very daunting question to answer. The legacy of my teams and communities that I have built at various companies and how those continue to live on and grow. I’m deeply passionate about mentorship and fostering an open culture, so I remain committed to and focused on what my team’s day-to-day is, their working conditions, comfort in the office, career growth, and making sure they feel heard and respected.
The thing I am the most proud of is making connections, being an approachable human, and caring deeply for others. The relationships I have made at each job are important to me, and continue to grow and develop outside of the company they originated in.
Some impressive stats I’m responsible for:
I was the first-ever account hire at NVE, and I built and grew that team into an indispensable part of the company.
I built the first-ever experiential activations at SDCC (San Diego Comic-Con) and NYCC (New York Comic Con) for Amazon Prime Video.
I also integrated data capture and analysis using gamified RFID to showcase the impact of events on sentiment, awareness, and intent to watch, and created an event with the first hot air balloon theater using a flexible LED screen with more than 76,000 pixels wrapped 360 degrees around the balloon, allowing the screen to be viewed from all directions.
During COVID, I created a digital 360 event with peer-to-peer video within it. And all of the experiential events I have spearheaded, have consistently had upward of 1 billion media impressions
My most memorable event:
This one is a tie for me between the world’s first hot air balloon theater for The Aeronauts and getting to put on an event for Welcome to Chippendales with some truly iconic dancers.
Moskowitz would tell her younger self to "trust your gut and know your worth" and in the future, hopes to "continue to be a leader in marketing."Photo: Courtesy of Rebecca Springer Moskowitz
I was called by a client to step in and save an SDCC project while I had about three of my own projects already taking place. They were an important client, so I figured out a way to balance my existing projects while troubleshooting and problem solving for their event that I had not been part of prior to this moment.
I was wearing multiple radios, sprinting between projects, and hiring 20-plus staff members overnight to help fix the emergency project. I worked quickly to put a functional process and clear plans into place based on my experience at SDCC and what the fans expected and deserved. I created schedules, assigned roles, and spent as much time as I could training people so that I could get back and be present at my other projects as well. I’m an event person, so I thrive in situations like this. Stress is often just fuel for more efficient ideas.
The advice I would give to my younger self:
Trust your gut and know your worth.
My ideal day OOO:
Hanging with my family. I have an almost two-year-old and my niece is only a few months younger. I love when we all get together to do some kind of toddler-focused but adult-friendly activity. Either that, or my parents are watching my son for the day and my husband and I are asleep on a beach somewhere!
What’s next for me:
I want to continue to be a leader in marketing. I’m extremely passionate about storytelling and consumer experiences, and I’m excited to see what other opportunities that unlocks for me.
BizBash's 2023 40 Under 40 list is sponsored by VDA, a Massachusetts-based experiential marketing and event design agency that specializes in custom live, hybrid, and virtual experiences designed to drive business growth through client collaboration and creative thinking.
