2. New York Fashion Week
New YorkOne of the most anticipated events of the year, New York Fashion Week (NYFW) took place as a mostly in-person event for six days in February. While some brands, like Tom Ford, opted out due to health safety concerns, many brands known for their NYFW runway shows still made an appearance, whether IRL or virtual via the show’s official video platform, NYFW: The Shows. As the event’s official innovation partner, Yahoo, for example, hosted the Maisie Wilen Fall-Winter 2022 Collection Holographic Experience (pictured), which merged in-person and virtual elements, and was available to both audiences. Title sponsor Afterpay also hosted myriad digital and live events, including NYFW ShopsLA, an open-to-the-public consumer experience held at Westfield’s Century City on Feb. 12. The event featured a live performance by singer Gayle, plus interactive shopping experiences, food, prizes, and more. More than 300 events took place throughout the week, and #NYFW received more than 1 million online mentions. Next: Feb. 9-15, 2023
See more: NYFW 2022: Inside the Event's Engaging Brand Activations