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Connect Marketplace is Where Events Business Gets Done.
Connect Marketplace isn't just any conference—it's your gateway to unlimited opportunity. Secure your spot!
Strategy: Page 3
Strategy
The Knot Shares Social Media Tips and Steal-Worthy Strategies for Event Profs
See how and why the wedding-planning website is building grand affinity through its social media—plus, get inspired by the team’s social posts, and scroll for top takeaways to implement into your brand.
Strategy
New Year, New You: How to Pull off a Successful Event Company Rebrand
Considering a name or logo change for your event business? Review this advice from experts who have been there.
Strategy
Why Sustainability Is a Smart Business Strategy, and Other Insights From an Eco Expert
Marley Finnegan, the founder of Purpose Sustainability Strategy and Purpose Net Zero, discusses why sustainability is the indisputable future of the events business—and how going green can actually
help
your event budget.
Sponsored
How PRG Is Turning Event Participants Into Event Creators
PRG—Production Resource Group
It's time to rethink the top-down, schoolroom approach to events.
Strategy
5 Tips for Marketing Your Events During Turbulent Times
There's a lot of uncertainty in the world right now. Here's how to cut through the noise—without seeming tone deaf.
Strategy
How This Plant-Based Brand Stole the Show at This Summer's Music Festivals
Just Egg sought to feed the masses by debuting an ambitious activation campaign at events like EDC, Bonnaroo, and more.
Most Popular
Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More
Sports
What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival
Event Design & Decor
The Unexpected Places Top Designers Have Found Event Inspiration
Brands & Event Pros
Industry Innovators 2024: Mili Marcetic
Trade Shows
How the Streets of Los Angeles Became the Star at IPW's Opening Night
Sponsored
5 Effective and Innovative Ways to Do Branding Right at Virtual Events
Hubilo
Creating a virtual experience that allows your branding to shine through is key to engaging attendees and sponsors. Here’s where to start.
Strategy
How Apartment Therapy Used Data and Metrics to Power Its 'Small/Cool' Event in NYC
The Small/Cool Experience was back full throttle this year, utilizing metrics from the past two years of COVID-induced hybrid and virtual experiences to give attendees all the home decor inspiration and shopping capabilities they wanted.
Strategy
How Retail Brands are Tapping Event Professionals Right Now
From intimate brunches to large, interactive experiences, here are three ways different retail brands used event professionals to make their events stand out from the crowd.
Strategy
Amazon's Invite-Only Event in NYC for Advertisers Combined Entertainment with Demos and Discussions
At Amazon NewFronts 2022, it was all about balancing an informative presentation with entertaining content to appeal to advertisers. Here, see how the global brand did just that.
Strategy
Marketing Events in the Time of Omicron: 6 Tips to Keep in Mind
The event industry is once again dealing with pandemic-related postponements and format changes—but this time, we have two years of lessons under our belts. Here's what your event marketing strategy should look like now.
Strategy
6 Tips for Event Pros Working Through a Career Rut
Fall back in love with your job with tips from event pros who have been there and worked through that.
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