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12,427 Results
Section: Production & Strategy
Experiential Marketing, Activations & Sponsorships
Get Blown Away by This Clever Product Launch Event From Garnier Fructis
To promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.
March 14, 2024
Experiential Marketing, Activations & Sponsorships
Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage
The immersive event brought the brand to consumers IRL with plenty of cheeky, squeaky-clean event ideas.
March 13, 2024
Event Production & Fabrication
How Dropbox's Unique Summit Theme Leaned Into the Power of Blank Spaces
The two-day event embraced reflections, shadows, and empty spaces that served as a metaphor for the creative process.
March 12, 2024
Experiential Marketing, Activations & Sponsorships
See Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-Party
Warner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.
March 11, 2024
Opinion & Experts
How Event Vendors Can Spot Scams
Did an inquiry hit your inbox that seems too good to be true? Outsmart scammers by keeping an eye out for these red flags.
March 8, 2024
Strategy
Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras
Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.
March 7, 2024
Programming & Entertainment
SXSW 2024 Preview: Catching Up with the Festival's Chief Programming Officer on What’s New and Noteworthy
BizBash tapped SXSW’s longtime programming chief, Hugh Forrest, to dish on what to expect at this year’s fest, taking place March 8-16 in Austin, Texas.
March 6, 2024
Event Production & Fabrication
It’s 'Always Sunny' at South Beach Wine & Food Festival—But Good Weather and Celebs Weren’t the Full Recipe for 2024’s Success
Beyond celeb-backed bevvies, bluebird days, and bottomless indulgence, we spill the secret sauce that keeps this 23-year-old festival going strong.
March 5, 2024
Experiential Marketing, Activations & Sponsorships
Cool Beans: See How Brands Engage Consumers with Clever Cafe Takeovers
Brands like Max and Timberland have turned local coffee shops into must-visit pop-ups. Read on to find out what’s brewing.
March 4, 2024
Opinion & Experts
Was This Pop-Up the Fyre Festival of Kids' Events? Event Profs Weigh In
An unofficial Willy Wonka experience in Glasgow resulted in lots of tears—and even some calls to the police. We asked event professionals to weigh in on where exactly the organizers went wrong.
March 1, 2024
Event Production & Fabrication
How This Jaw-Dropping Event Design Transported Guests Into the World of FX's Latest Series
The premiere of FX’s
Shōgun
used hand-painted pagodas, 20-foot bonsai trees, hundreds of hanging lanterns, authentic taiko drummers, and more to immerse guests in Japan in the year 1600.
February 29, 2024
Opinion & Experts
Top Trending Stories on BizBash: February 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
February 29, 2024
Experiential Marketing, Activations & Sponsorships
Going Full Glam: See How These Beauty Brands Connected with Consumers
Brands like Sol de Janeiro, Laneige, and Beyoncé’s Cécred engaged new and existing consumers with chic product launch events and fun mobile pop-ups.
February 28, 2024
Experiential Marketing, Activations & Sponsorships
35 Cool Event Ideas You May Have Missed From Slack, Nat Geo, AT&T, and More
Here’s a look at some steal-worthy ideas we spotted in February 2024.
February 27, 2024
Experiential Marketing, Activations & Sponsorships
New York Fashion Week 2024: See How Brands Strutted Their Experiential Style
Brands like Cetaphil, YSL Beauty, and Adobe engaged attendees with expansive activations and designer integrations.
February 26, 2024
Event Production & Fabrication
This Gala Offered a Surrealist Take on a Classic Event Theme
The Children’s Oncology Support Fund's Aspen Snow Ball merged fantasy and nostalgia with a
Through the Looking Glass
theme, using lush foliage, vibrant florals, and neon signage to highlight its important mission.
February 23, 2024
Experiential Marketing, Activations & Sponsorships
A Walk on the Wild Side: See Nat Geo’s New York Fashion Week Debut
To promote its new docu-series,
QUEENS
, the network hosted an innovative runway show with holographic animals strutting next to models.
February 21, 2024
Brands & Event Pros
Industry Innovators 2024: 10 Event Vendors & Suppliers Bringing Big Ideas to Life
From florists and fabricators to entertainment, lighting, and gifting experts, these event vendors and suppliers are enhancing live experiences in unique ways.
February 20, 2024
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