Connect Marketplace is Where Events Business Gets Done.
Connect Marketplace isn't just any conference—it's your gateway to unlimited opportunity

Search

2,763 Results
Section: Production & Strategy > Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival
Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.
May 16, 2024
Expedia's art installation at the 2024 New Orleans Jazz & Heritage Festival was a larger-than-life parasol in a nod to the event's logo, created in partnership with local Colombian artist Basqo Bim (pictured).
Experiential Marketing, Activations & Sponsorships
Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition
Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.
May 15, 2024
An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.
Experiential Marketing, Activations & Sponsorships
See How Knix Celebrated Its Customers with This Immersive Brand Trip
The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.
May 14, 2024
Direct-to-consumer intimates and apparel brand Knix hosted Club Knix to celebrate the launch of its 2024 swim collection. It features new colors, prints, and styles. And for the first time, Knix is offering an extensive range of swim cover-ups and accessories.
Experiential Marketing, Activations & Sponsorships
White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands
CNN, The Wall Street Journal, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.
May 7, 2024
CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More
Here’s a look at some steal-worthy ideas we spotted in April 2024.
April 30, 2024
Phish at The Sphere
Experiential Marketing, Activations & Sponsorships
Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands
The two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.
April 22, 2024
Chateau Ste. Michelle
Experiential Marketing, Activations & Sponsorships
Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Brands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one. Take a peek inside.
April 18, 2024
Aperol Terrazza
Experiential Marketing, Activations & Sponsorships
Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare
The brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and all cozy-chic ski vibes.
April 16, 2024
Inside the e.l.f. Apres Ski(n) Pop-Up
Experiential Marketing, Activations & Sponsorships
Get a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’s
The skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.
March 27, 2024
Branded elements included custom ski bibs and hats.
Experiential Marketing, Activations & Sponsorships
SXSW 2024: 60+ Must-See Pics From the Festival's Buzziest Activations and Pop-Ups
For nine days this month, Austin, Texas, was blanketed with creative activations and events from brands like Prime Video, Porsche, Audible, Tide, and many more. Check out some highlights.
March 25, 2024
Sharpie x Paper Mate Studio
Experiential Marketing, Activations & Sponsorships
See How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'
The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.
March 25, 2024
Mariska Hargitay, who plays Benson on the show, stopped by to meet fans.
Experiential Marketing, Activations & Sponsorships
See Inside Coke’s Trippy AI-Powered Pop-Up Experience
The beverage brand partnered with Momentum Worldwide to create a bright, bold space to introduce its newest flavor, Coke Spiced.
March 20, 2024
The space included AR photo booths provided by Snapchat.
Experiential Marketing, Activations & Sponsorships
Get Blown Away by This Clever Product Launch Event From Garnier Fructis
To promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.
March 14, 2024
A giant working hair-dryer delivered windblown looks for a dramatic photo moment.
Experiential Marketing, Activations & Sponsorships
Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage
The immersive event brought the brand to consumers IRL with plenty of cheeky, squeaky-clean event ideas.
March 13, 2024
The BÉIS Wash popped up in West Hollywood Feb. 24-25.
Experiential Marketing, Activations & Sponsorships
See Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-Party
Warner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.
March 11, 2024
'We understood the need to treat the space as a living museum exhibit, being mindful not to cause any damage,' Robino said.
Experiential Marketing, Activations & Sponsorships
Cool Beans: See How Brands Engage Consumers with Clever Cafe Takeovers
Brands like Max and Timberland have turned local coffee shops into must-visit pop-ups. Read on to find out what’s brewing.
March 4, 2024
Latte Larry’s
Experiential Marketing, Activations & Sponsorships
Going Full Glam: See How These Beauty Brands Connected with Consumers
Brands like Sol de Janeiro, Laneige, and Beyoncé’s Cécred engaged new and existing consumers with chic product launch events and fun mobile pop-ups.
February 28, 2024
The event featured a hair show with artistic styles inspired by the product packaging, a product display, and an ingredient bar.
Experiential Marketing, Activations & Sponsorships
35 Cool Event Ideas You May Have Missed From Slack, Nat Geo, AT&T, and More
Here’s a look at some steal-worthy ideas we spotted in February 2024.
February 27, 2024
SAG Awards After-Party, Hosted by 'People'
Page 1 of 154
Next Page