Connect Marketplace is Where Events Business Gets Done.
Connect Marketplace isn't just any conference—it's your gateway to unlimited opportunity. Secure your spot!

Search

632 Results
Type: Article
Section: Production & Strategy > Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs
A custom sensory experience leveraged electroencephalogram technology to measure fans’ responses to Tennessee destinations based on sound.
May 30, 2024
The “Sound Advice' activation leveraged electroencephalogram (EEG) technology to measure consumers’ subconscious affinity toward Tennessee destinations based on their respective sounds.
Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
From in-house experiential leads at ESSENCE and poppi to the boundary-breaking minds running their own agencies, these event profs want the life of their work to extend beyond the event itself.
May 28, 2024
Industry Innovators2024 Experiential Event Producers Article V2 Article Image
Experiential Marketing, Activations & Sponsorships
See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival
Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.
May 16, 2024
Expedia's art installation at the 2024 New Orleans Jazz & Heritage Festival was a larger-than-life parasol in a nod to the event's logo, created in partnership with local Colombian artist Basqo Bim (pictured).
Experiential Marketing, Activations & Sponsorships
Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare
The brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and all cozy-chic ski vibes.
April 16, 2024
Inside the e.l.f. Apres Ski(n) Pop-Up
Experiential Marketing, Activations & Sponsorships
Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage
The immersive event brought the brand to consumers IRL with plenty of cheeky, squeaky-clean event ideas.
March 13, 2024
The BÉIS Wash popped up in West Hollywood Feb. 24-25.
Experiential Marketing, Activations & Sponsorships
How KIND Convinced Consumers to Break Their New Year's Resolutions
The snack brand teamed up with actress Lana Condor for a faux wellness shop that flipped the script on food-related resolutions.
February 2, 2024
Inside KIND and Lara Condor's 'Better You by Lana' Pop-Up
Experiential Marketing, Activations & Sponsorships
This Stylish Launch Party Used Doritos as Decor (Yes, Really)
Doritos celebrated its new nacho cheese-flavored spirit, in partnership with Empirical, with a design-forward event presented by Eater.
January 12, 2024
Inside the Doritos x Empirical Nacho Cheese Spirit Launch Party
Experiential Marketing, Activations & Sponsorships
Apartment Therapy's 'Small/Cool' Event Shows How Anyone Can Maximize Their Space
The media brand hosted this year’s event at a new location in Brooklyn, expanding its footprint with six additional shoppable spaces that put a focus on savvy home hacks.
October 18, 2023
Apartment Therapy’s 2023 Event in NYC
Experiential Marketing, Activations & Sponsorships
East Meets West: The Clever Ways This Brand Brought the Sights and Flavors of South Korea to London
Food brand Jongga's "Flavourverse" pop-up introduced Londoners to the popular Korean side dish kimchi through chef partnerships, immersive rooms, and unique shopping experiences.
October 13, 2023
Inside the Jongga Flavourverse Pop-Up in London
Experiential Marketing, Activations & Sponsorships
Golden Oldies: Inside ABC's Multifaceted Experiential Campaign for The Golden Bachelor
ABC's iconic red roses are going gold with tonight's premiere of The Golden Bachelor. Here's how the network generated buzz with unique experiential moments and promotions around the country.
September 28, 2023
From Sept. 22-24, the 1950s-style Mel's Drive-In on LA's Sunset Boulevard featured a retro golden look to promote ABC's new senior dating show, The Golden Bachelor, which premieres this evening.
Experiential Marketing, Activations & Sponsorships
Erewhon Partnered with Origins to Make Healthy Habits Cool
A partnership between a luxury grocer and a plant-based skincare brand might not seem like an obvious match made in heaven. However, with brand synergy, anything is possible. This botanical brunch proves just that.
September 21, 2023
How Erewhon Partnered with a Skincare Brand to Make Healthy Habits Cool
Experiential Marketing, Activations & Sponsorships
5 Tips for Hosting a Kid-Friendly Event From Sun Bum's Art Experience
The sunscreen brand hosted a two-day party to promote its new kids SPF collection and celebrate some little artists. Here's why it worked.
September 13, 2023
Sun Bum hosted the event to promote the launch of its new kids SPF collection.
Experiential Marketing, Activations & Sponsorships
Why These Unexpected Brands Took to the Fashion Week Runway
Consumer brands like KitchenAid and Stella Artois have partnered with designers, incorporating themselves into collections in clever ways.
September 11, 2023
In collaboration with global creative director and designer Marta Del Rio, the KitchenAid event introduced a capsule collection of 12 avant-garde designs inspired by its products and Color of the Year.
Experiential Marketing, Activations & Sponsorships
Bud Light Goes Back to Its Roots with Latest Concert Event Series
The Bud Light Backyard Tour features a lineup of rock and country performers at small venues throughout the country.
August 21, 2023
The tour's opening acts included Dee Jay Silver, Tyler Braden (pictured), and Lindsay Ell.
Experiential Marketing, Activations & Sponsorships
4 Tips for Producing Successful Pop Culture Events
Franki Chan, the founder of creative agency IHEARTCOMIX, has produced headline-grabbing activations for brands and culture-setters like Marvel Studios, TikTok, Beats by Dre, and Billie Eilish.
July 28, 2023
Producing Successful Pop Culture Events
Experiential Marketing, Activations & Sponsorships
See How Away’s AI-Powered Immersive Experience Inspired IRL Travel
The travel brand’s activation used artificial intelligence to spark imagination and showcase the beauty of the physical world.
July 24, 2023
Visitors received AI-generated dreamscapes based on their questionnaire answers.
Experiential Marketing, Activations & Sponsorships
Selena Gomez's Beauty Brand Blossomed in the Big Apple Thanks to This Experiential Agency
Sunset/Studios chats with BizBash about all the interactive, pink-hued ways the agency helped the superstar celebrate Rare Beauty's new collection of lip oils.
May 1, 2023
Selena Gomez's Rare Beauty Launch Event
Experiential Marketing, Activations & Sponsorships
How Pedro Pascal—and Some Clever Uses of AI—Brought Guests Inside the Real-Life Merge Mansion
Metacore celebrated its latest mobile game update with an activation that was part immersive theater, part escape room...and then dreamt a bit bigger using AI programs like ChatGPT and Midjourney.
April 6, 2023
The 'Merge Mansion' with Pedro Pascal
Page 1 of 36
Next Page