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91 Results
Type: Media Gallery
Section: Event Tech & Virtual > Event Tech & Tools
Programming & Entertainment
See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party
To celebrate its buzzy new series A Murder at the End of the World, FX used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting.
December 7, 2023
'We leaned into the idea of being 'at the end of the world' in several areas of the event with large-scale projections of Icelandic environments and custom-built windows revealing the locale,' said Hardaway.
Event Tech & Tools
How Did the Walls at This Anniversary Event Turn Into Water?
Experiential agency Red Paper Heart designed a reactive light sculpture and an immersive digital water installation to engage attendees. Here's how they did it.
November 15, 2023
'The Power of Water' installation allowed the guests to “hear the words as the subject matter flowed around them.”
Event Tech & Tools
Inside the Immersive Disney Animation Experience That Bridges the Gap Between Generations of Disney Fans
Produced by Toronto-based Lighthouse Immersive in partnership with Walt Disney Animation Studios, the 360-degree experience has already made its way to 12 major cities out of the 100 planned.
May 19, 2023
From newer Disney movies like Encanto, Moana, and The Princess and the Frog, to classics such as The Jungle Book, Aladdin, Cinderella, and more, the one-hour experience is intentionally designed to connect with three generations of Disney fans.
Trade Shows
CES 2023: The High-Tech Inventions and High-Level Activations That Caught Our Eye
The 55th edition of CES showcased new tech inventions, eye-catching activations, and flashy touchpoints that prove 2023 is going to be the most inspirational yet.
January 13, 2023
Reddit’s ‘Future Tellers’ Activation
Industry Insiders
Why a Complete Event Must Include a Virtual Strategy
Virtual event solutions have become an essential element of event execution. Here’s what’s at risk if no virtual solution is leveraged.
October 25, 2021
V Tx Jk Biz Bash 700x467 Final
Hybrid & Virtual Event Production
The 9 Coolest Virtual Event Stages We've Seen So Far
Get inspired to wow the virtual crowd with these creative staging ideas—from Billie Eilish’s otherworldly livestreamed concert to Snap’s expansive summit backdrop.
November 30, 2020
In June, Snap hosted a virtual version of its annual Partner Summit event, which featured the integration of augmented reality into the presentations.
Toronto
5 New Ideas for Entertaining in Toronto
Here's a look at what's new for 2020 in the Toronto area.
February 6, 2020
MDRN Photobooth Company is now offering 360-degree video activations, allowing guests to pose as a camera spins around them capturing their movements. Guests can opt to share their contact information (such as an email address) in order to receive the video. The company says it’s seeing many charities implementing the video activation into their sponsorship packages, which allows them to measure an aspect of return on investment.
Event Management
Tech Support: 5 New Digital Tools for Events
The newest event software aims to stimulate attendee participation.
December 2, 2019
London-based Giant iTab provides touchscreen devices designed to look like large smartphones. Attendees can use them to access event content, such as exhibitor lists; floor plans; and seminar, sponsor, and speaker information. At the Mobile World Congress 2019 in Barcelona, attendees were able to download the conference’s mobile app by touching their iOS or Android mobile phones to the N.F.C.-enabled “Tap for the App” area located on each giant smartphone. The software’s interface allows users to look, tap, and swipe like those on personal smartphones and helps attendees forge relationships with brands (since content comes from the exhibitors and event organizers), and conveniently navigate an event.
Event Management
4 New Products and Services for Winter Events
Here are the buzz-worthy gadgets, gear, and goodies you need to know about.
November 21, 2019
The team behind social camera app Phhhoto recently launched Hypno Air. It’s a combination of high-end cameras and mobile video technology that lets brands easily produce content with music, branding, and effects at events. Hypno has already created pop-up studios for fashion brands such as Michael Kors and Stuart Weitzman, allowing them to mimic the look and feel of their ad campaigns for event attendees. The videos are instantly mixed with edits, music, and custom filters. The company can also connect clients to a network of professional photographers. Pricing is available upon request.
Event Management
In Movement: How Brands Are Using Motion-Capture Technology at Events
From a virtual butterfly garden to a digital tour of the human mouth, these activations with motion sensors are elevating the way guests can interact with technology at events.
April 3, 2019
Pandora Garden
Event Management
Easy A(R): Simple Ways to Add the High-Tech Trend to Events
Here’s how to incorporate the technology into events without making a big investment.
December 4, 2018
An attendee at Apple’s Worldwide Developers Conference (WWDC), which took place June 4 to 8 in San Jose, California, tested out the game SwiftShot in the AR game room.
Brands & Event Pros
Event Innovators 2018: Lauren Burmaster
As the experience marketing manager for Oculus V.R., Burmaster spearheads the Facebook-owned company's conferences and events that creatively incorporate the V.R. headset.
November 13, 2018
Burmaster helped produce events in the finance space before joining Oculus V.R. in 2015.
Event Management
Technology Tasting: See How Oculus Crafted a Dinner Based on Virtual-Reality Experiences
The virtual-reality company creatively showcased content offerings on the new Oculus Go headset by pairing them with six courses and cocktails in an "omakase"-style dinner.
August 8, 2018
Each diner was given an Oculus Go headset to view an experience before indulging in the coinciding dish and cocktail. Each place setting had a custom tasting menu that featured the ingredients of the dish and cocktail, as well as a silhouette of the cocktail.
Experiential Marketing, Activations & Sponsorships
See How This Whiskey Brand Transported Consumers to Scotland—Without a Passport
Scottish whiskey brand the Macallan launched a group 4-D virtual-reality experience to take consumers in New York to its new distillery in Scotland.
July 30, 2018
The experience was housed in a 15-foot cube structure that featured 360-degree video projections of Scottish scenery and the distillery. The video was captured by drones and a remote-controlled robot.
Event Management
Venues Investing in More Sophisticated Virtual Site Visits
With better technology, meeting and event venues now offer informative and interactive tours for planners.
July 30, 2018
The high-resolution tour of the Atlanta Marriott Marquis covers everything from the front door to 164,000 square feet of the meeting space.
Strategy
Why Oculus Created a 376-Piece Hanging Sculpture
The Facebook-owned virtual-reality company celebrated the release of the Oculus Go headset with an event that showcased a hanging installation, created with 376 items that reflected content offerings.
May 30, 2018
The installation was created with 376 items, which were hand strung from the ceiling of a vacant event space in SoHo. A transparent basketball court and hoop reflected the headset's N.B.A. League Pass.
Strategy
See How This Hotel Built a Room on the Field of Super Bowl LII
Courtyard by Marriott transformed a field-level suite into the ultimate football fan experience.
January 31, 2018
“Since we are a hospitality brand, we really wanted to bring something unique to that in-stadium experience by giving the fan the chance to spend the night in the stadium and wake up there,” explained Michael Dail, vice president of global brand marketing for Courtyard.
Venues & Destinations
How Virtual Reality and Augmented Reality Are Transforming Event Venues
VR- and AR-focused spaces and attractions offer multi-dimensional, often mind-blowing, events for planners and participants.
November 29, 2017
VR World
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