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Sports
Women's Final Four 2024: How Brands Helped Celebrate a Record-Breaking Season
See how companies like AT&T, Nissan, and Fierce Lab connected with Clevelanders at the end of a history-making season for women's college basketball.
April 15, 2024
Fans could partake in Drive the City, a dribbling activation that challenged participants to weave through street signs, barricades, buildings, inspirational messages, and the 2024 Nissan Rogue on their way to the basket.
Event Design & Decor
A Must-Read: Get Inspired by These Book Launch Event Ideas
From a mobile flower shop to clever place settings, here are some design concepts from recent gatherings celebrating authors.
April 15, 2024
Guests were welcomed to their seats with a book decorated with a reading light that illuminated the place cards and added an amber glow to the tablescape.
Washington DC
6 New Venues in Washington, D.C., for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Washington, D.C.
April 12, 2024
Union Market Hotel
Audiovisual & Lighting
#EventInspo: 15 Stunning Lighting Design Moments We're Still Thinking About
Nothing transforms a space quite like lighting. Here are some of our favorite ways lighting designers have played with light and shadows at recent events.
April 11, 2024
In February, the Boston Winter Ball—often referred to as “Boston’s Biggest Night Out” and held at Omni Boston Hotel at the Seaport—raised $2.1 million for underprivileged youth via the Corey C. Griffin Foundation. Produced by AJ Williams of AJ Events, the black-tie fundraiser featured a 60-by-60-foot dance floor with a 40-by-50-foot disco ball/silver orb ceiling treatment, which set the stage for a laser light show.
Sports
Men’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the Hoopla
Brands including Capital One, AT&T, and Wilson joined in on the madness in Phoenix with over-the-top activations and immersive experiences.
April 10, 2024
AT&T
Texas
6 New Venues in Austin for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Austin.
April 10, 2024
Hotel Saint Cecilia
Trade Shows
15 Colorful Booth Designs From Natural Products Expo West 2024
From a revamped brand identity to bodega-inspired settings, this year’s trade show featured fun experiential spaces for attendees to explore.
April 9, 2024
DeeBee's Organics
North America
Out of This World: Here's How Cities, Hotels, and Brands Plan to Celebrate the 2024 Solar Eclipse
From festivals to hotel packages to viewing parties, get a peek at some of the happenings that are planned around this major event.
April 3, 2024
ROC The Eclipse
San Francisco/Northern California
6 New Venues in San Francisco/Northern California for Spring 2024 Meetings and Events
Take a peek at these trending restaurants, resorts, meeting and event spaces, and more recently opened in San Francisco and Northern California.
April 2, 2024
Silverado Resort
Los Angeles / Southern California
10 New Venues in Los Angeles for Spring 2024 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in Los Angeles.
April 1, 2024
Los Angeles Athletic Club
Sports
10 Fun Ways Brands Have Courted Fans of All Ages at Sporting Events
At several recent tournaments and sporting events, brands like AT&T, Nickelodeon, American Express, and Netflix have leaned into kid-friendly events and activations.
March 28, 2024
In January 2023, Universal CityWalk in Orlando was home to a Premier League Mornings Live fan fest for two days, celebrating fans of world-class soccer. Throughout the event, more than 9,600 fans of all ages enjoyed eight massive LED screens for live match viewing, plus on-site consumer activations, talent meet-and-greets, player visits, free merchandise, and more. The Premier League fan fest events are purposely kept family-friendly, the organizers told BizBash—noting that several experiential offerings were particularly popular with younger fans, like photo ops with the Premier League club mascots and the Premier League trophy, EA Sports-sponsored gaming stations featuring FIFA 23, airbrush tattoos, and a football pitch sponsored by Nike (pictured). See more: How NBC Sports and Premier League Hosted a Huge Fan Event Inside a Theme Park
Los Angeles / Southern California
9 New Venues in San Diego for Spring 2024 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in San Diego.
March 28, 2024
The Amalfi Llama San Diego
Experiential Marketing, Activations & Sponsorships
Get a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’s
The skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.
March 27, 2024
Branded elements included custom ski bibs and hats.
Event Production & Fabrication
30 Cool Event Ideas You May Have Missed From Olivia Rodrigo, McDonald's, Nespresso, and More
Here’s a look at some steal-worthy ideas we spotted in March 2024.
March 26, 2024
HBO's New York Premiere of 'The Regime'
Phoenix / Scottsdale
9 New Venues in Phoenix/Scottsdale for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Phoenix/Scottsdale.
March 26, 2024
Taliesin West
Experiential Marketing, Activations & Sponsorships
SXSW 2024: 60+ Must-See Pics From the Festival's Buzziest Activations and Pop-Ups
For nine days this month, Austin, Texas, was blanketed with creative activations and events from brands like Prime Video, Porsche, Audible, Tide, and many more. Check out some highlights.
March 25, 2024
Sharpie x Paper Mate Studio
Experiential Marketing, Activations & Sponsorships
See How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'
The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.
March 25, 2024
Mariska Hargitay, who plays Benson on the show, stopped by to meet fans.
Seattle
8 New Venues in Seattle for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Seattle.
March 22, 2024
InterContinental Bellevue at the Avenue
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