In an effort to win over students, alumni, families, and fans, some brands—including the usual suspects like Bud Light and less likely ones such as e.l.f. Cosmetics—are rolling out college visits, setting up creative activations in and around campus during football game days.
Keep scrolling to see these grade-A activations…
Shipt x Visa Ultimate Tailgate Lounge
Photo: Jeff Schear/Getty Images for Shipt
Photo: Jeff Schear/Getty Images for Shipt
Photo: Jeff Schear/Getty Images for Shipt
Photo: Jeff Schear/Getty Images for Shipt
Photo: Jeff Schear/Getty Images for Shipt
Barstool Sports x e.l.f. Glow Up for Game Day
Photo: Courtesy of Coleture
Photo: Courtesy of Coleture
Photo: Courtesy of Coleture
Bud Light Backyard Tour: College Edition
Photo: Courtesy of Bud Light
Photo: Courtesy of Bud Light