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Sports

Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

Get an inside look at Hard Rock Stadium’s Formula 1 strategic planning and execution, along with on-track brand highlights and the best off-track moments from Miami Race Week 2024.

2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships

At this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.

This year marked the 150th running of the Kentucky Derby.

2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride

The annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.

EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month

The video game developer and Spanish football league LALIGA demonstrated their commitment to "grassroots football" by redesigning pitches located in Spain, South Africa, Mexico, and Singapore.

EA Sports and LALIGA recently worked with local governments to create safe, social spaces for young aspiring footballers to practice and develop their skills at revitalized pitches located in Málaga, Spain (pictured); Cape Town, South Africa; Jalisco, Mexico; and Singapore.

Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It

A recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.

The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.

Woman Start22 Boston M22

Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix

8 Wow-Worthy Event Ideas BizBash Spotted on Instagram

How Dozens of Competitive Vendors Worked Together for This Over-the-Top Gala

Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit

Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition

See How Knix Celebrated Its Customers with This Immersive Brand Trip

Team Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena

Looking to make a corporate get-together especially memorable? Tap a stadium or arena. We chat with two experts on how to do it right.

One quick tip: Ask a stadium/arena's private events team about outdoor rentals. Shuck Cancer New Orleans did just that for its event at the Caesars Superdome.

WrestleMania XL: Step Inside This Year’s New Fan Experience

For the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.

According to the WWE, WrestleMania XL is “the most successful and highest-grossing event in company history,” with 145,298 in attendance at Lincoln Financial Field over two nights.

Women's Final Four 2024: How Brands Helped Celebrate a Record-Breaking Season

See how companies like AT&T, Nissan, and Fierce Lab connected with Clevelanders at the end of a history-making season for women's college basketball.

Fans could partake in Drive the City, a dribbling activation that challenged participants to weave through street signs, barricades, buildings, inspirational messages, and the 2024 Nissan Rogue on their way to the basket.

Men’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the Hoopla

Brands including Capital One, AT&T, and Wilson joined in on the madness in Phoenix with over-the-top activations and immersive experiences.

10 Fun Ways Brands Have Courted Fans of All Ages at Sporting Events

At several recent tournaments and sporting events, brands like AT&T, Nickelodeon, American Express, and Netflix have leaned into kid-friendly events and activations.

In January 2023, Universal CityWalk in Orlando was home to a Premier League Mornings Live fan fest for two days, celebrating fans of world-class soccer. Throughout the event, more than 9,600 fans of all ages enjoyed eight massive LED screens for live match viewing, plus on-site consumer activations, talent meet-and-greets, player visits, free merchandise, and more. The Premier League fan fest events are purposely kept family-friendly, the organizers told BizBash—noting that several experiential offerings were particularly popular with younger fans, like photo ops with the Premier League club mascots and the Premier League trophy, EA Sports-sponsored gaming stations featuring FIFA 23, airbrush tattoos, and a football pitch sponsored by Nike (pictured). See more: How NBC Sports and Premier League Hosted a Huge Fan Event Inside a Theme Park

This Tech-Forward Morgan Stanley Activation Made Golf More Accessible to New Fans

At this weekend's Players Championship, the brand used AR, refreshed on-site experiences, and an expanded charitable initiative to connect with both old and new fans of the sport.

Morgan Stanley's Sponsorship at The Players Championship

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