Michele LaufikEvent Design & DecorSee the Fun, Playful Elements From Public Art Fund’s 2024 PartyThe organization's annual event celebrated its upcoming exhibition season with artist-designed activations and whimsical drinks and desserts.May 20, 2024Experiential Marketing, Activations & SponsorshipsTech Bloom: See Inside Jeff Leatham’s New Immersive Floral ExhibitionPhysical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.May 15, 2024Experiential Marketing, Activations & SponsorshipsSee How Knix Celebrated Its Customers with This Immersive Brand TripThe intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.May 14, 2024Sports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsAt this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.May 8, 2024Sports2024 NFL Draft: See How Detroit Welcomed Football Fans with Community PrideThe annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.May 6, 2024SportsHow Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to SayFor this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.May 1, 2024Event Design & DecorCity Harvest Gala 2024: See How the Annual Event Served Up Some SoulThe food rescue organization transformed Cipriani 42nd Street into a Motown-inspired dance party.April 24, 2024Experiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsThe two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.April 22, 2024SportsWrestleMania XL: Step Inside This Year’s New Fan ExperienceFor the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.April 17, 2024Event Design & DecorA Must-Read: Get Inspired by These Book Launch Event IdeasFrom a mobile flower shop to clever place settings, here are some design concepts from recent gatherings celebrating authors.April 15, 2024Page 1 of 109Next PageTop StoriesEvent Design & DecorSee the Fun, Playful Elements From Public Art Fund’s 2024 PartyThe organization's annual event celebrated its upcoming exhibition season with artist-designed activations and whimsical drinks and desserts.North America6 Emerging Hotel Trends for 2024Experiential Marketing, Activations & SponsorshipsSee Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage FestivalNorth AmericaWhat's New in Event Venues: In-Room Holograms, Nonalcoholic Cocktails, Loyalty Programs, and MoreSportsBehind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix
