Experiential Marketing, Activations & Sponsorships: Page 3

Experiential Marketing, Activations & Sponsorships
2024 Sundance Film Festival: See Inside Activations From Disney, Adobe, Chase Sapphire, and More
This year’s parties, panel discussions, and brand activations continued to celebrate the indie spirit of the annual fest.
Adobe on Main
Experiential Marketing, Activations & Sponsorships
20 Cool Event Ideas You May Have Missed From ESPN, Moët & Chandon, Peacock, and More
Here’s a look at some steal-worthy ideas we spotted in January 2024.
The DinkDunk Pickleball Spa
Trade Shows
CES 2024: Where Cutting-Edge Tech Met Innovative Exhibit Design
The 56th edition of the annual trade show showcased new tech inventions, eye-catching activations, and flashy experiences from brands like Pinterest, Reddit, Google, and more.
With 15-foot-tall perimeter walls, the enclosed space shielded attendees from distractions, while amplifying the brand narrative through elements such as a 40-foot LED tunnel, a rotating vehicle display, and the moving OLED entrance display.
Experiential Marketing, Activations & Sponsorships
Emmy Awards 2024: Steal-Worthy Event Design Details From TV's Biggest Night
From an event perspective, Disney, HBO | Max, and others might have been the night's biggest winners. Take a look inside the stylish spaces where TV's biggest stars let loose.
Television Academy's Governors Gala
Experiential Marketing, Activations & Sponsorships
This Stylish Launch Party Used Doritos as Decor (Yes, Really)
Doritos celebrated its new nacho cheese-flavored spirit, in partnership with Empirical, with a design-forward event presented by Eater.
Inside the Doritos x Empirical Nacho Cheese Spirit Launch Party
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside the Wonderfully Wacky ‘Poor Things’ Salon of Seduction Experience
The five-day activation combined storytelling, immersive theater, and culinary artistry to capture the enchanting feel of the movie.
The “salon” was adorned with taxidermied creatures, mementos from Bella's journey, and portraits from the film.
Most Popular
Event Production & Fabrication
Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour
Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
Event Design & Decor
The Unexpected Places Top Designers Have Found Event Inspiration
Programming & Entertainment
Smooth Moves: How to Create Engaging Transition Moments at Events
Event Design & Decor
Do Look Up: 15 Ceiling Designs That Caught Our Eye at Recent Events
Experiential Marketing, Activations & Sponsorships
Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation
Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Canva, Peacock, Absolut, and More
Here’s a look at some steal-worthy ideas we spotted in December 2023.
Netflix's 'Squid Game: The Trials' Immersive Experience
Experiential Marketing, Activations & Sponsorships
Does Your Event Need a Gumball Machine? (The Answer Is Yes)
See some of the clever ways brands like YouTube, Bumble, American Express, and Maybelline have used gumball machines to distribute swag, spark conversations, promote social sharing, and more.
In fall 2023, to celebrate its lab-grown diamond collection, Pandora tapped creative agency CNC (formerly known as Coffee 'n Clothes) to create an engaging, gamified store experience at the brand’s Herald Square and SoHo store locations in New York. Designed to both promote the collection and educate consumers on the value of purchasing a Pandora lab-grown diamond—all of which are grown, cut, and polished using only renewable energy—the event brought guests on an educational journey through Pandora diamond stations. When guests visited the various areas, they earned a stamp in a custom “Pandora passport.' After stamps were received at each stop, guests were given a token to use in a giant pink gumball machine, which delivered Pandora products. Attendees were also gifted a cotton candy treat to end the experience.
Experiential Marketing, Activations & Sponsorships
How Timberland Hosted a Citywide Block Party Across NYC
The footwear brand’s mobile pop-up tour created a neighborhood experience with concerts, local F&B, merch, and more.
The brand’s viral 250-pound giant Timberland boot that stands almost 10 feet tall was on site.
Experiential Marketing, Activations & Sponsorships
24 Holiday Happenings Heating Up the Season
These festive pop-ups, parties, and events from across the U.S. and Canada are making this time of year merry and bright.
An interactive custom snow globe includes the backdrop of the Empire State Building. Yvonne Najor, vice president of Tao Group Hospitality, conceptualized the pop-up, in collaboration with Design House Decor.
Experiential Marketing, Activations & Sponsorships
24 Cool Event Ideas You May Have Missed From Expedia, TikTok, Peacock, and More
Here’s a look at some steal-worthy ideas we spotted in November 2023.
Ashley’s Holiday Listening Room with Pentatonix
Experiential Marketing, Activations & Sponsorships
See How Shipt Celebrated Side Dishes with This Thanksgiving Pop-Up
The delivery service hosted a two-day dining experience in NYC that served variations of everyone’s fave seasonal side—stuffing.
Mitchell curated a four-course stuffing tasting menu. It included a curried cauliflower stuffing with salsa verde, along with a Caesar salad. For the main course, guests could choose between a cornbread and andouille sausage stuffing and a vegetarian maitake mushroom and truffle stuffing. For dessert, a sweet potato and maple bacon stuffing completed the meal.
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