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Sports
Sports
Why This Florida City Is Investing in Sports Tourism
With the establishment of the Jacksonville Sports Foundation, Jacksonville aims to boost the local economy and unite the community through diverse sporting events.
Sponsored
Summer Sponsorships: Unleashing the Power of Outdoor Activations
From captivating challenges to thrilling sports simulators, bring your brand to life with outdoor activations that harness the energy of summer.
Sports
Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix
Get an inside look at Hard Rock Stadium’s Formula 1 strategic planning and execution, along with on-track brand highlights and the best off-track moments from Miami Race Week 2024.
Sports
2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships
At this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.
Sports
2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride
The annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.
Sports
EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month
The video game developer and Spanish football league LALIGA demonstrated their commitment to "grassroots football" by redesigning pitches located in Spain, South Africa, Mexico, and Singapore.
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Programming & Entertainment
Smooth Moves: How to Create Engaging Transition Moments at Events
North America
6 Emerging Hotel Trends for 2024
Event Production & Fabrication
Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour
Experiential Marketing, Activations & Sponsorships
Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition
Experiential Marketing, Activations & Sponsorships
See Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage Festival
Event Design & Decor
See the Fun, Playful Elements From Public Art Fund’s 2024 Party
Sports
Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It
A recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.
Sports
How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say
For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.
Sports
Team Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena
Looking to make a corporate get-together especially memorable? Tap a stadium or arena. We chat with two experts on how to do it right.
Sports
WrestleMania XL: Step Inside This Year’s New Fan Experience
For the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.
Sports
Women's Final Four 2024: How Brands Helped Celebrate a Record-Breaking Season
See how companies like AT&T, Nissan, and Fierce Lab connected with Clevelanders at the end of a history-making season for women's college basketball.
Sports
Men’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the Hoopla
Brands including Capital One, AT&T, and Wilson joined in on the madness in Phoenix with over-the-top activations and immersive experiences.
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