Sports: Page 2

10 Fun Ways Brands Have Courted Fans of All Ages at Sporting Events

At several recent tournaments and sporting events, brands like AT&T, Nickelodeon, American Express, and Netflix have leaned into kid-friendly events and activations.

In January 2023, Universal CityWalk in Orlando was home to a Premier League Mornings Live fan fest for two days, celebrating fans of world-class soccer. Throughout the event, more than 9,600 fans of all ages enjoyed eight massive LED screens for live match viewing, plus on-site consumer activations, talent meet-and-greets, player visits, free merchandise, and more. The Premier League fan fest events are purposely kept family-friendly, the organizers told BizBash—noting that several experiential offerings were particularly popular with younger fans, like photo ops with the Premier League club mascots and the Premier League trophy, EA Sports-sponsored gaming stations featuring FIFA 23, airbrush tattoos, and a football pitch sponsored by Nike (pictured). See more: How NBC Sports and Premier League Hosted a Huge Fan Event Inside a Theme Park

This Tech-Forward Morgan Stanley Activation Made Golf More Accessible to New Fans

At this weekend's Players Championship, the brand used AR, refreshed on-site experiences, and an expanded charitable initiative to connect with both old and new fans of the sport.

Morgan Stanley's Sponsorship at The Players Championship

Spring’s Event Playbook: Capitalizing on the Sports Calendar

Spring 2024 calls for a championship strategy: blend your corporate events with the fervor of the season’s leading sporting events.

Tips on Booking Sports-Related Speakers for Your Events

Want to enlist a star athlete to connect with a crowd? We asked industry experts for their insight on choosing the right team player.

Michael Phelps, Apolo Ohno, Venus Williams, and Allyson Felix appeared on a panel session discussing the impact of the Olympics with moderator Billie Jean King.

How to Host an Event at Kansas City's New Soccer Stadium

CPKC Stadium, home to the KC Current, is billed as the first purpose-built stadium for a professional women’s sports team—and it comes with plenty of gathering space.

The 11,500-seat stadium sits on a seven-acre site at the east end of Berkley Riverfront Park near downtown KC.

Why MLB Drone Light Shows are Bigger and Better Than Bobbleheads

Baseball teams are starting to value experience over swag to enhance fan experiences.

Detroit Tigers Miggy Celebration

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

The Unexpected Places Top Designers Have Found Event Inspiration

Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact

Smooth Moves: How to Create Engaging Transition Moments at Events

Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation

Do Look Up: 15 Ceiling Designs That Caught Our Eye at Recent Events

NBA All-Star Weekend 2024: See How Brands Leveled Up Their Activation Game

Brands including Google, American Express, and DoorDash offered up plenty of hoops-themed experiences in Indianapolis.

AT&T Slam Dunk Competition

Super Bowl LVIII: How Brands, Athletes, and Other A-Listers Celebrated in Vegas

See inside this year's production-heavy parties, brand activations, and music festivals from Paramount, Sports Illustrated, Uber Eats, Bud Light, and many more.

Guy Fieri’s Flavortown Tailgate

Super Bowl LVIII: Event Producers Give Usher's Halftime Show a B+

Event professionals shared their thoughts on the Apple Music-sponsored halftime show, which was headlined by the eight-time Grammy winner.

Rating Usher's Super Bowl LVIII Halftime Show

2024 NHL All-Star Weekend: Where Brands Engaged Hockey Fans of All Ages

Brands like Scotiabank, PPG, and Hyundai catered to families with interactive games and kid-friendly activations during this four-day event in Toronto.

The entrance featured team flags and light posts in the shape of hockey sticks.

How American Express Supports This Local Community Through Golf

The global financial company’s eponymous tournament combines concerts and charitable giving to help the Coachella Valley.

The global financial company’s sponsorship of the tournament is currently set to run through 2028.

Clever Plays Event Profs Can Take From the Sports Marketing Playbook

Here, find event industry experts’ top recruits when marketing for a sporting event.

Clever Plays Event Profs Can Take Out of the Sports Marketing Playbook

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