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8,184 Results
Type: Media Gallery
Section: Production & Strategy
Event Production & Fabrication
Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour
With a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.
May 23, 2024
The event space was inspired by NYC above the clouds, as seen through the black-and-white coloring and LED screens displaying the tops of iconic buildings. Signage also displayed “/imagine,” which was meant to be symbolic of an artificial intelligence command to serve as “a metaphor for what we can achieve together,' according to executive producer Lindsay Carroll.
Experiential Marketing, Activations & Sponsorships
Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation
Prime Experience took attendees through an interactive journey into the making of the streaming service's hit series like Fallout, Expats, Mr. & Mrs. Smith, and more.
May 22, 2024
Prime Experience was held in NYA’s main room, which boasts 11,900 square feet of space, high ceilings, and polished concrete floors.
Experiential Marketing, Activations & Sponsorships
Tech Bloom: See Inside Jeff Leatham’s New Immersive Floral Exhibition
Physical meets digital in this colorful, Korean-inspired installation at Genesis House in NYC. Take a peek.
May 15, 2024
An expansive pathway inspired by Korean gardens guides guests through an LED experience that depicts florals growing, blooming, and fading away in an ever-evolving cycle.
Experiential Marketing, Activations & Sponsorships
See How Knix Celebrated Its Customers with This Immersive Brand Trip
The intimates and apparel brand hosted a two-day experience in Mexico to launch its new swimwear collection.
May 14, 2024
Direct-to-consumer intimates and apparel brand Knix hosted Club Knix to celebrate the launch of its 2024 swim collection. It features new colors, prints, and styles. And for the first time, Knix is offering an extensive range of swim cover-ups and accessories.
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
May 13, 2024
'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'
Experiential Marketing, Activations & Sponsorships
White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands
CNN, The Wall Street Journal, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.
May 7, 2024
CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More
Here’s a look at some steal-worthy ideas we spotted in April 2024.
April 30, 2024
Phish at The Sphere
Experiential Marketing, Activations & Sponsorships
Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands
The two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.
April 22, 2024
Chateau Ste. Michelle
Experiential Marketing, Activations & Sponsorships
Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Brands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one. Take a peek inside.
April 18, 2024
Aperol Terrazza
Audiovisual & Lighting
#EventInspo: 15 Stunning Lighting Design Moments We're Still Thinking About
Nothing transforms a space quite like lighting. Here are some of our favorite ways lighting designers have played with light and shadows at recent events.
April 11, 2024
In February, the Boston Winter Ball—often referred to as “Boston’s Biggest Night Out” and held at Omni Boston Hotel at the Seaport—raised $2.1 million for underprivileged youth via the Corey C. Griffin Foundation. Produced by AJ Williams of AJ Events, the black-tie fundraiser featured a 60-by-60-foot dance floor with a 40-by-50-foot disco ball/silver orb ceiling treatment, which set the stage for a laser light show.
Experiential Marketing, Activations & Sponsorships
Get a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’s
The skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.
March 27, 2024
Branded elements included custom ski bibs and hats.
Event Production & Fabrication
30 Cool Event Ideas You May Have Missed From Olivia Rodrigo, McDonald's, Nespresso, and More
Here’s a look at some steal-worthy ideas we spotted in March 2024.
March 26, 2024
HBO's New York Premiere of 'The Regime'
Experiential Marketing, Activations & Sponsorships
SXSW 2024: 60+ Must-See Pics From the Festival's Buzziest Activations and Pop-Ups
For nine days this month, Austin, Texas, was blanketed with creative activations and events from brands like Prime Video, Porsche, Audible, Tide, and many more. Check out some highlights.
March 25, 2024
Sharpie x Paper Mate Studio
Experiential Marketing, Activations & Sponsorships
See How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'
The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.
March 25, 2024
Mariska Hargitay, who plays Benson on the show, stopped by to meet fans.
Experiential Marketing, Activations & Sponsorships
See Inside Coke’s Trippy AI-Powered Pop-Up Experience
The beverage brand partnered with Momentum Worldwide to create a bright, bold space to introduce its newest flavor, Coke Spiced.
March 20, 2024
The space included AR photo booths provided by Snapchat.
Event Production & Fabrication
Oscars 2024: Peek Inside the Week's Most Star-Studded Events
See the stylish spaces where Warner Bros., Essence, Elton John, Searchlight Pictures, WME, and other big brands celebrated the 96th Academy Awards.
March 15, 2024
Oscars Governors Ball
Experiential Marketing, Activations & Sponsorships
Get Blown Away by This Clever Product Launch Event From Garnier Fructis
To promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.
March 14, 2024
A giant working hair-dryer delivered windblown looks for a dramatic photo moment.
Experiential Marketing, Activations & Sponsorships
See Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-Party
Warner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.
March 11, 2024
'We understood the need to treat the space as a living museum exhibit, being mindful not to cause any damage,' Robino said.
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