At the beginning of January, it's not uncommon to wonder: What will this new year bring? To help answer this loaded question, some might turn to astrology—which delivers insights and predictions to practitioners by tracking the movement of the planets and other celestial bodies. For those who might be skeptics, take it from journalist, author, and astrologer Maressa Brown, who wrote for Shape magazine that astrology "can offer valuable intel on your sense of self, relationships, and goals."
The practice has made its way to events, and we've clocked a number of activations from the last handful of years that have incorporated related activities like astrology readings, tarot readings (although related to astrology, cards are pulled at random), and crystal healing (some crystals align with specific astrological signs). All are meant to help attendees tap into a new way of thinking—and no matter if they're a pro at pinpointing their sun and moon signs or a total newbie, who doesn't want to learn a little bit more about themselves?
Scroll for some of the fun and interactive ways we've seen astrology incorporated into events...
![Viktor & Rolf's Good Fortune Launch Event](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/GoodFortune_Wade_Muir_Photography_99.63b4384c0fcd5.png?auto=format%2Ccompress&q=70&w=400)
![The tablescape for the dinner included amethyst crystals and the Good Fortune fragrance. Along with tarot readings, guests could also have personal and private aura readings by Rose Aura to help them see their energy and chakras.](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/GoodFortune_Wade_Muir_Photography_24.63b44055a204f.png?auto=format%2Ccompress&q=70&w=400)
![Olly's Tarot Activation at Create & Cultivate](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/CCLASATURDAYSPONSORS_209.5e5949f9819a6.63b43a4ca0ed6.png?auto=format%2Ccompress&q=70&w=400)
![Hendrick's Gin's Underwater Pop-Up](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/DSC07439.62506982eea28.63b43e81c5521.png?auto=format%2Ccompress&q=70&w=400)
![Jägermeister's 'Divine the Darke' Experience](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/Screen_Shot_2023_01_03_at_9.17.02_AM.63b439382718e.png?auto=format%2Ccompress&q=70&w=400)
“As consumers look toward new means to help them navigate a future that seems more uncertain than ever, modern mysticism has reached new heights,” Mast-Jägermeister U.S.' vice president of customer and trade marketing Heather Kozera told BizBash at the time. “From crystals to fortune tellers, brands are taking advantage of consumers’ growing appetite for new age spiritualism."
![Hulu's 'Nine Perfect Strangers' Activation](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/NinePerfectStrangers_40.614279ac84c16.63b440cae0828.png?auto=format%2Ccompress&q=70&w=400)
![Smudge Wellness also offered personalized astrology readings with its resident astrologer, Cole Prots. The readings gave an overview of the month ahead for guests, key takeaways of what the cosmos had in store for them, and how to apply this guidance in their daily lives.](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/NinePerfectStrangers_148.614279b03a919.63b440d4801f1.png?auto=format%2Ccompress&q=70&w=400)
![Lollapalooza 2016](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/img_5604_19.63b4401906d37.png?auto=format%2Ccompress&q=70&w=400)
![Guests entered the Rav4 hybrid through a beaded curtain in back, then lay on a pile of pillows while a tarot card reader predicted their future.](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/img_5604_20.63b44028e9f3e.png?auto=format%2Ccompress&q=70&w=400)
![Refinery 29's 29Rooms](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/TAM_1861.63b4381383aa4.png?auto=format%2Ccompress&q=70&w=400)
![Amazon Prime's 'The Aeronauts' Incredible Journey' Tour](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/IMG_4787.5de6d0b510a59.63b43aa7188d9.png?auto=format%2Ccompress&q=70&w=400)
![Zinus' 30th Anniversary Celebration](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/Screen_Shot_2023_01_03_at_9.28.44_AM.63b43e15ca836.png?auto=format%2Ccompress&q=70&w=400)
![A steal-worthy engagement idea from the event: The on-site Zoltar machine even dispensed custom cards to guests who interacted with it, giving them a chance to win a free Zinus mattress.](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/Screen_Shot_2023_01_03_at_9.29.15_AM.63b43e3851291.png?auto=format%2Ccompress&q=70&w=400)
![Coach's 'Life Coach' Activation](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/01/danielsalemi_coach_dfs1933.63b43f9c78b40.png?auto=format%2Ccompress&q=70&w=400)