This interactive experience was designed to showcase Pixel products with activation stations, including Poster Practice, where fans were able to experience the Magic Eraser feature while creating their own hoops poster. The space also featured skills training sessions, an open court, and additional daytime and evening programming.Photo: Courtesy of Google Pixel
Festivities were spread across the city, with the marquee events—All-Star Saturday Night, the All-Star Celebrity Game, and the All-Star Game—taking place at Lucas Oil Stadium and the Indiana Pacers' Gainbridge Fieldhouse.
Plus, the multiday interactive fan event, known as NBA Crossover, was staged across 350,000 square feet in the Indiana Convention Center, neighboring the fieldhouse and stadium, and featured interactive experiences, player appearances, live performances, and brand activations.
“The community is ecstatic with how the All-Star Weekend unfolded,” said Chris Gahl, executive vice president of Visit Indy, Indianapolis’ official destination marketing organization. “This weekend not only put a worldwide spotlight on Indy but also showcased Indiana’s love for basketball and its intersection with arts and culture. With an influx of 125,000 visitors, Indy was filled with NBA personnel, celebrities, and fans. We are confident the economic impact will be felt for years to come.”
To kick off the action-packed weekend, the NBA hosted its Technology Summit, bringing together leaders across tech, sports business, and media to discuss trends and innovations in their industries. Here, NBA Commissioner Adam Silver and San Antonio Spurs star Victor Wembanyama unveiled NB-AI, an NBA-trained voice assistant that leverages AI tech to personalize the live game-viewing experience for fans. The new platform uses generative AI to recreate live games per fan request, like watching games in the form of a dramatic film or even a Spider-Man movie.
As for the on-court action, the Kia Skills Challenge, Starry 3-Point Contest, and the AT&T Slam Dunk Competition returned, but this year also unveiled the use of an LED court, designed by German company ASB GlassFloor.
The court was able to display visuals, including live replays, real-time stats, player-tracking graphics, and animations—the kind of things that you would normally see on the Jumbotron—during All-Star Saturday Night and the All-Star Celebrity Game, but not during the actual All-Star Game, which was played at the Gainbridge Fieldhouse.
ICYMI: Milwaukee Bucks guard Damian Lillard and Indiana Pacers guard Tyrese Haliburton led the Eastern Conference to a 211-186 victory over the Western Conference. The East was the first team in All-Star Game history to score at least 200 points. The two teams’ combined score of 397 points was also a record.
In terms of sponsors, many mainstays returned to the tentpole event, such as State Farm as the title sponsor of All-Star Saturday Night, while newcomers Ticketmaster and DoorDash made their b-ball debut.
Keep scrolling to see more events and brand activations from NBA All-Star Weekend 2024…
![AT&T Blue Carpet](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Russell_Wilson.65d625e462e0b.png?auto=format%2Ccompress&q=70&w=400)
![AT&T Slam Dunk Competition](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/AT_T_Slam_Dunk_Contest_Mac_McClung___Shaq2.65d6259ac3959.png?auto=format%2Ccompress&q=70&w=400)
![Netflix’s ‘Avatar State’ Sports Camp](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/netflix.65d6256657d0b.png?auto=format%2Ccompress&q=70&w=400)
![NBPA's Brotherhood Deli Pop-Up Shop](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/NBPA_Brotherhood_Deli_4.65d629c9bd20b.png?auto=format%2Ccompress&q=70&w=400)
![As part of the weekend experience, the association’s partnership engine THINK450 expanded the shop concept with a hidden speakeasy that hosted a Las’ Lap-curated cocktail experience and featured McCollum Heritage 91 Sparkling Blanc de Blancs.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/NBPA_IMAGE_2.65d629b662c46.png?auto=format%2Ccompress&q=70&w=400)
![NBPA’s Metaverse Experience](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Screen_Shot_2024_02_13_at_7.52.27_AM.65d629ba54919.png?auto=format%2Ccompress&q=70&w=400)
![NBA on TNT American Express Road Show](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/NBA_Legend_Shaquille_O___Neal__DJ_DIESEL__kicks_off_All_Star_Weekend_in_Indianapolis_as_part_of_the_NBA_on_TNT_American_Express_Road_Show_on_Thursday__Feb_15.__Photo_courtesy_of_Turner_and_American_Express_.65d63160467d5.png?auto=format%2Ccompress&q=70&w=400)
![The All-Star Game Show presented by American Express](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Christian_Crosby_quizzes_Jamie_Jaquez_Jr._and_Bam_Adebayo_at_the_NBA_All_Star_Game_Show_presented_by_American_Express___AJ_Mast___American_Express_via_AP_Images_.65d63162edb9a.png?auto=format%2Ccompress&q=70&w=400)
![Canada Goose](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Canada_Goose_All_Star_Weekend_Activation_3.65d62c216933d.png?auto=format%2Ccompress&q=70&w=400)
![In addition to viewing and shopping the collection, fans had the opportunity to meet NBA players and legends throughout the weekend, including Canada Goose’s newest global brand ambassador, Shai Gilgeous-Alexander.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Canada_Goose_All_Star_Weekend_Activation_5.65d62c2378dcb.png?auto=format%2Ccompress&q=70&w=400)
![Ticketmaster’s Game and Go Arcade](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Arcade_front.65d63931a5006.png?auto=format%2Ccompress&q=70&w=400)
![Fans could also capture their game face in the made-for-content space; catch appearances from NBA legends and rookies including Dominique Wilkins, Joakim Noah, and Jamie Jacquez Jr.; get quizzed on NBA trivia by sports journalist Taylor Rooks; or jam to tunes. It was the first time Ticketmaster activated at NBA Crossover.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/8_bit_Jam.65d6392a71ca9.png?auto=format%2Ccompress&q=70&w=400)
![PUMA x Cheetos Experience](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/24SS_BB_ASW_Scoot_Zeros_Cheetos_01.65d63491169b1.png?auto=format%2Ccompress&q=70&w=400)
![Fans who visited the experience had a chance to win giveaways and prizes. The two brands dropped their sneaker collaboration on Feb. 16.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/24SS_BB_ASW_Scoot_Zeros_Cheetos_04.65d6340670b71.png?auto=format%2Ccompress&q=70&w=400)
![PUMA x Porsche](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/24SS_BB_ASW_MB03_All_Pro_Nitro_Porsche_IMG_3148.65d63525d6743.png?auto=format%2Ccompress&q=70&w=400)
![Ruffles Pop-Up](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/A_ja_Wilson_Shooting_Hoops_at_NoN..65d6303528554.png?auto=format%2Ccompress&q=70&w=400)
![Hennessy Arena](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/2021146580.65d62e3fd8d19.png?auto=format%2Ccompress&q=70&w=400)
![Located inside the Hilbert Circle Theatre, the immersive outdoor and indoor experience featured a selection of NBA-inspired Hennessy cocktails, a WNBA 2-on-2 tournament on a custom center court, a live taping of the 520 Club podcast hosted by Jeff Teague, and live DJ performances. Hennessy Arena is set to make stops in San Francisco on March 9, Dallas on March 17, and Atlanta on March 30.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/2021234206.65d62dc9b35a1.png?auto=format%2Ccompress&q=70&w=400)
![Google Pixel Combine](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/M9Z_6463.65d642bd07c71.png?auto=format%2Ccompress&q=70&w=400)
![A boutique-style locker room gallery space was stocked with clothing brands within basketball culture, letting fans learn about the different brands via Google Lens. The space was also outfitted with photo moments to highlight Pixel’s Pro Camera Controls and Macro Focus.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/M9Z_6408.65d64293514f4.png?auto=format%2Ccompress&q=70&w=400)
![Fans also had a chance to be drafted by Team Pixel, complete with a retro photoshoot using Pixel 8’s camera. For fans who wanted to take a “draft class” group photo, Google brand ambassadors were on hand to demo the Best Take feature.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/M9Z_8872.65d6752caf45a.png?auto=format%2Ccompress&q=70&w=400)
![DoorDash’s ‘The Corner 3’](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/DSC00026.65d6328d1beeb.png?auto=format%2Ccompress&q=70&w=400)
![DoorDash commissioned illustrator and muralist Karabo Poppy to create custom artwork for the activation, celebrating and paying homage to basketball culture.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/DSC00045.65d6328db0f46.png?auto=format%2Ccompress&q=70&w=400)
![STARRY AR3NA: Presented by Lem & Lime](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/_CDX9142.65d63cdf21a76.png?auto=format%2Ccompress&q=70&w=400)
![STARRY Fizz Fest](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/_CDX9090.65d63ce882b5e.png?auto=format%2Ccompress&q=70&w=400)
![SoFi’s All-Star Weekend VIP Pre-Party](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/2018903987.65d62290ea187.png?auto=format%2Ccompress&q=70&w=400)
![Curry’s Gameroom](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/UA_All_Star_2024_32.65d81e73bd51c.png?auto=format%2Ccompress&q=70&w=400)
![Peloton x NBA Fitness](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/240216_NIKE5785_JDSports_Jaime_Day1_KM_06023.65d63dcff34de.png?auto=format%2Ccompress&q=70&w=400)
![The space featured five different stations each focused on a different basketball muscle where fans were able to bike, crunch, lift, jump, and run and shoot their way to the top of the leaderboard in hopes of becoming the highest scorer of the weekend. The space also featured special appearances by NBA legend Bill Walton, former Philadelphia 76er forward Danny Green, and Utah Jazz guard Keyonte George, as well as Peloton instructors Rad Lopez, Tunde Oyeneyin, and Kirsten Ferguson.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/240215_NBAU5598_NBACrossover_BeautyShots_PG_2700.65d63dc0bbf4f.png?auto=format%2Ccompress&q=70&w=400)
![Gatorade](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/02182024_NBA_All_Star_Game_A1203102.65d643949c75d.png?auto=format%2Ccompress&q=70&w=400)
![Grand Marnier’s All-Star Wrap Party](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Grand_Marnier_X_ASW_2Chainz_1.65d6212630d3a.png?auto=format%2Ccompress&q=70&w=400)
![Boardroom x Coinbase Brunch](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/0Q9A7770.65d6203e06210.png?auto=format%2Ccompress&q=70&w=400)
![Panini Prizm VIP Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Panini_All_Star_Weekend_Prizm_Lounge_Day_Two_Event_Photos_42.65d64549ae0b4.png?auto=format%2Ccompress&q=70&w=400)