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Sports: Page 2
Sports
Men’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the Hoopla
Brands including Capital One, AT&T, and Wilson joined in on the madness in Phoenix with over-the-top activations and immersive experiences.
Sports
10 Fun Ways Brands Have Courted Fans of All Ages at Sporting Events
At several recent tournaments and sporting events, brands like AT&T, Nickelodeon, American Express, and Netflix have leaned into kid-friendly events and activations.
Sports
This Tech-Forward Morgan Stanley Activation Made Golf More Accessible to New Fans
At this weekend's Players Championship, the brand used AR, refreshed on-site experiences, and an expanded charitable initiative to connect with both old and new fans of the sport.
Sponsored
Spring’s Event Playbook: Capitalizing on the Sports Calendar
Spring 2024 calls for a championship strategy: blend your corporate events with the fervor of the season’s leading sporting events.
Sports
Tips on Booking Sports-Related Speakers for Your Events
Want to enlist a star athlete to connect with a crowd? We asked industry experts for their insight on choosing the right team player.
Sports
How to Host an Event at Kansas City's New Soccer Stadium
CPKC Stadium, home to the KC Current, is billed as the first purpose-built stadium for a professional women’s sports team—and it comes with plenty of gathering space.
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Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More
Event Design & Decor
The Unexpected Places Top Designers Have Found Event Inspiration
Sports
What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival
Brands & Event Pros
Industry Innovators 2024: Mili Marcetic
Trade Shows
How the Streets of Los Angeles Became the Star at IPW's Opening Night
Event Production & Fabrication
Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour
Sponsored
Why MLB Drone Light Shows are Bigger and Better Than Bobbleheads
Baseball teams are starting to value experience over swag to enhance fan experiences.
Sports
NBA All-Star Weekend 2024: See How Brands Leveled Up Their Activation Game
Brands including Google, American Express, and DoorDash offered up plenty of hoops-themed experiences in Indianapolis.
Sports
Super Bowl LVIII: How Brands, Athletes, and Other A-Listers Celebrated in Vegas
See inside this year's production-heavy parties, brand activations, and music festivals from Paramount,
Sports Illustrated
, Uber Eats, Bud Light, and many more.
Sports
Super Bowl LVIII: Event Producers Give Usher's Halftime Show a B+
Event professionals shared their thoughts on the Apple Music-sponsored halftime show, which was headlined by the eight-time Grammy winner.
Sports
2024 NHL All-Star Weekend: Where Brands Engaged Hockey Fans of All Ages
Brands like Scotiabank, PPG, and Hyundai catered to families with interactive games and kid-friendly activations during this four-day event in Toronto.
Sports
How American Express Supports This Local Community Through Golf
The global financial company’s eponymous tournament combines concerts and charitable giving to help the Coachella Valley.
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