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Events
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Strategy
Sponsored
The Event Impact Equation: Measuring What Matters
Demonstrate event impact, and showcase your value using Smart Experience Design.
Strategy
How (and Why) to Clearly Define Your Event’s Mission Statement
By clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.
Sponsored
How To Create Unique Name Tags For Your Next Event
Conference Badge has the answers.
Strategy
7 Tips for Curating an Effective Event Guest List
The right group of attendees can lead to meaningful conversations and collaborations—and ultimately, a successful event. Here's where to start.
Strategy
Guest Column: 4 Best Practices for Hosting a Successful Company Kickoff Event
The most successful company kickoff events are designed to invigorate, inspire, and educate employees. Here's how to do it well.
Strategy
Tips for Getting the Most Out of Working with a DMC
Destination management companies come equipped with tons of resources—here's how to better work with them.
Most Popular
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More
BizBash Sports
How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say
Event Design & Decor
Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival
Experiential Marketing, Activations & Sponsorships
Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands
Experiential Marketing, Activations & Sponsorships
White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands
Event Production & Fabrication
How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience
Strategy
8 Tips for Engaging with First-Timers at Annual Events
Remember: Today’s first-time attendee could be tomorrow’s keynote speaker or loyal advocate. Here's how to invest in their experience from the start.
Strategy
This Marketing Conference Used Different 'Lands' to Evoke an Energetic Music Festival
The inaugural event from The Marketing Millennials used engaging set designs and a choose-your-own-adventure approach to create what the team calls a "fresh, bold take on conferencing events."
Strategy
Guest Column: How to Shape Corporate Events with Cutting-Edge Experiential Marketing
By embracing these trends, corporate event producers can craft unforgettable experiences that resonate with their audiences.
Sponsored
Event Tickets: Create an Interactive Experience with 10 Fun Ideas
Get attendees excited to participate with these easy engagement strategies.
Strategy
What to Know About Hidden Event Fees Right Now
Since the COVID-19 pandemic, it seems as if they've only increased. Here, two event experts share common surcharges to look out for and how to negotiate them.
Strategy
6 Smart Event Strategies From HubSpot INBOUND 2023
This year's event sold out in record-breaking time due to its big-name speakers, hyper-relevant content, engaging show floor, and collaboration with the local community.
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