It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
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Industry Insiders
5 Unconventional Ways to Boost Engagement at Your Next Event
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Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
CNC Agency fully customized the fifth-floor court of Nike's SoHo store for a pop-up running May 8 through June 6.
Sports
Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC
White Papers & E-books
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Paving the Way: Event Leaders on Cultivating the Future of Events
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Tracking the Right Metrics for Event Success
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An Actionable Path Forward

Production & Strategy

On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
Event Production & Fabrication
5 Tips for Producing Events in Real-World Locations
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
20 Bold Event Entrances That Made a Lasting Impression
Them x Destination DC's WorldPride DC Kick Off Event
Summer Lovin': See How These Brands Celebrated Romance
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
5 Music Event Trends Making Noise in 2025
As part of Facebook’s ongoing, increased efforts to reach young adults, the platform made its Stagecoach debut this year. See more: Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Top Trending Stories on BizBash: May 2025
Washington, D.C., is hosting this year’s WorldPride celebration.
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.
How This Star-Studded Foodie Event Made a Satiable Splash at Sea

Catering & Design

The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At a fundraiser for Advocate Illinois Masonic Medical Center, caterer Blue Plate created a five-course dinner inspired by how a child with autism experiences the world. One course was called 'Things Aren’t Always As They Seem.' It was meant to surprise the guests, with cheese molded to resemble summer fruits, pumpernickel “dirt,” chocolate-covered “grasshoppers,” edible “pebbles,” and grilled bread.
Event Profs Share the Catering Moments They’ll Never Forget
At CORT Events, our hands-on approach ensures every detail is within your reach. From warehouse to welcome, we bring a firm grasp on style, comfort, and function, helping you craft spaces that leave a lasting impression.
Sponsored
CORT Events Pop-Up Series: Personalization in Action
Enso Creative
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Projection mapping helped immerse guests into the theme.
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
1. Mirrors and Reflective Elements
Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event
Webinars & Virtual Events
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Phoenix in Motion: The Playbook for Large-Scale Event Execution
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You & AI: Creating Personalized Event Experiences
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Flawless or Forgettable?
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Event Tech & Virtual

On May 9, Genesis debuted The Forest Within, a multisensory installation at Genesis House in New York developed in collaboration with Gwyneth Paltrow. The exhibit transforms the venue’s Cellar Stage into an immersive environment inspired by Korean landscapes and cultural symbolism. Guests are guided by Paltrow’s narration through a symbolic forest filled with native greenery, rock formations, and a blend of sensory details like ambient sounds, botanical scents, and layered textures. Digital elements—including LED visuals—enhance the journey, merging technology with nature to create a calming, immersive atmosphere.
Event Tech & Tools
Event Tech Check: New Tools for Guest Communication, 3D Event Diagramming, and More
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Guest Column: Still Not Using AI for Events? Here’s What You’re Missing
Recently, multimedia studio Moment Factory had the chance to contribute to Aquascope, a major indoor water park in France. Read more in our interview with co-founder Dominic Audet, who made our list of Industry Innovators in the event tech industry.
Event Tech Check: Cool New Solutions for Networking, Fan Engagement, Livestreaming, and More
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Industry Innovators 2025: 9 Event Tech Leaders Defining What’s Next
Dubai's Museum of the Future recently made its SXSW debut with a five-day immersive pop-up produced and designed by Czarnowski Collective. The space featured an elemental-inspired, AI-powered installation produced by Refik Anadol Studio, and hosted talks about the intersections of space, food, and more. See more: SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
Event Tech Check: New Tools to Simplify Logistics, Improve Attendee Engagement, and More
Eventcombo - Best Event Tech Platform
Sponsored
Eventcombo Tops Gartner's 2025 Digital Market Report
Choosing the right trade show technology can make or break your event. Find the best tools to streamline operations, boost exhibitor ROI, and enhance attendee engagement.
Sponsored
Choosing The Best Trade Show Technology For Your Event
In Print
BizBash Magazine Spring 2025: The Venue and Supplier Guide
Spring 2025: The Venue and Supplier Guide
BizBash Magazine Fall 2024: The Authenticity Issue
Fall 2024: The Authenticity Issue
BizBash Magazine Spring 2024: The Venue and Supplier Guide
Spring 2024: The Venue and Supplier Guide
BizBash Magazine Fall 2023: The Big Ideas Issue
Fall 2023: The Big Ideas Issue
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Venues & Destinations

SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
5 Tips for Producing Events in Real-World Locations
Phx May2025 New Developments3
Sponsored
From Rooms to Rails, Downtown Phoenix Continues to Rise
The Global Leadership Summit at The Bass Museum, Miami.
Sponsored
Beyond the Ballroom: Unexpected Event Spaces That Wow Attendees
From Suites to the Field: Private Event Spaces at Allegiant Stadium
Sponsored
Inside Allegiant Stadium: Vegas’ Most Unexpected Venue for Unforgettable Private Events
W Hotels recently revealed a multimillion-dollar transformation of W Austin—and the resulting space now boasts the Texas capital's largest suite. Penthouse I (pictured) spans 1,798 square feet; in addition to panoramic views of Lady Bird Lake and the Austin skyline, the suite has a separate service entrance, perfect for catered social gatherings at the large dining table. The hotel has 32 suites in all, which offer personalized concierge service, Dyson Airblades, record players, and exclusive artwork from artists across Texas and beyond.
What's New in Event Venues: Art-Centric Experiences, All-Inclusive Resort Add-Ons, and More
avad3 designed and executed a custom AV solution for the world's largest retailer and its third-party sellers in Las Vegas.
Sponsored
Your Venue's AV Isn't On Your Team: Our Hot Take
Industry Buzz
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US: Hyatt Regency Austin's Renovation, Boston Convention Center Gets New Name, The Hutton Group's New Hire, and More
CANADA: Tourism Calgary's New Visitor Center, Summer Solstice Music Festival, New Canadian Travel Data, and More
US: Gold Sky Productions Expands Offerings, NIVA '25 Headliner, Destinations International's New Initiative, and More
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Meetings & Trade Shows

Last year's summit and gala was hosted at the Javits North Pavilion, and “sold out quickly, forming a waitlist to attend,” Mooney explained. “We needed a larger space to match the demand, which is why we decided to move to the River Pavilion at Javits.'
Meetings
See How Fast Company Combined a Business Summit with a Black-Tie Gala
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Connect Spring Marketplace 2026 Is Headed to Louisville
Co-founder and chief brand officer of children’s nutrition company Once Upon a Farm Jennifer Garner and co-founder and CEO of Once Upon A Farm John Foraker joined editor of live journalism and special content for The Wall Street Journal, Kim Last, on stage to share the actionable strategies brands can take to improve children's nutrition.
How The Wall Street Journal Designed Its Future of Everything Event Around a B2B Crowd
At Create & Cultivate's Los Angeles conference in 2020, all sponsors were offered design recommendations, including floral and greenery options, as well as mood board inspiration. This allowed their activations to match the event's Instagram-friendly aesthetic and theme while still ensuring their messaging was front and center. Main stage sponsor Mastercard, for example, subtly integrated its signature logo in the floral display. This allowed it to appear in every photo captured—without taking away from the stage's gorgeous floral designs. See more: Why Did All the Activations at the Create & Cultivate Conference Look Alike?
How to Keep Sponsors Happy—Without Sacrificing an Event's Integrity
C2 Montréal will be held at the Grand Quay of the Port of Montreal for the second year in a row. In 2024, the new venue helped the event move away from the conventional office environment and instead provided an inspiring backdrop. Read last year's coverage here.
What's New in Meetings and Trade Shows: Freeman's New Trends Report, C2 Montréal, and New Resources for Planners
TelevisaUnivision Upfront
What You Might Have Missed From the 2025 Upfront Season
Canva's whimsical, festival-style conference featured areas like the Uncharted Studio (pictured), which gave attendees a look at newly launched products—and also encouraged them to share feedback both in writing and via retro phone booths.
How Canva Used Creativity and Community to Reimagine the Typical Tech Conference

Sports

Brands like Complex have been working to make golf more inclusive and diverse. The media platform hosted its inaugural celebrity golf Pro-Am in November 2024, bringing together big names from music, sports, and entertainment. See more: See How Complex Turned a Golf Tournament Into a Cultural Event
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
Fans were able to meet Legge at the activation.
On the Right Track: See Inside e.l.f.'s Zippy NASCAR Activation
American Express returned to host The Amex Experience during this year's WNBA All-Star Weekend. The immersive experience celebrated WNBA fandom and women’s sports.
Why More and More Brands Are Sponsoring Women's Sports Leagues
Sports Experiences by Interactive Entertainment Group
Sponsored
12 Fan Activations Heating Up the Summer Sports Scene
NEFT Vodka and Visa Cash App Racing Bulls Formula One Team Special-Edition Livery
Laps, Luxury, and Logistics: Inside the 2025 Formula 1 Crypto.com Miami Grand Prix
NFL Draft Red Carpet sponsored by Toyota
See How Teams and Brands Scored with Fans at the 2025 NFL Draft
Woodford Reserve hosted another floral moment in the Paddock Plaza.
2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans