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Nominations are now open for the 12th Annual EEAs!
It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!
Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands
The two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.
Experiential Marketing, Activations & Sponsorships
Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Brands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one. Take a peek inside.
Experiential Marketing, Activations & Sponsorships
Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare
The brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and
all
cozy-chic ski vibes.
Experiential Marketing, Activations & Sponsorships
Get a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’s
The skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.
Experiential Marketing, Activations & Sponsorships
SXSW 2024: 60+ Must-See Pics From the Festival's Buzziest Activations and Pop-Ups
For nine days this month, Austin, Texas, was blanketed with creative activations and events from brands like Prime Video, Porsche, Audible, Tide, and many more. Check out some highlights.
Experiential Marketing, Activations & Sponsorships
See How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'
The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.
Most Popular
Experiential Marketing, Activations & Sponsorships
Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands
Event Design & Decor
Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival
BizBash Sports
Team Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena
Event Tech & Tools
Which Social Media Platforms Are Making the Biggest Impact for Event Profs Right Now?
Food Trends
Spring Event Inspo: 14 Flower-Filled Food Presentations We're Still Dreaming About
Event Design & Decor
City Harvest Gala 2024: See How the Annual Event Served Up Some Soul
Experiential Marketing, Activations & Sponsorships
See Inside Coke’s Trippy AI-Powered Pop-Up Experience
The beverage brand partnered with Momentum Worldwide to create a bright, bold space to introduce its newest flavor, Coke Spiced.
Experiential Marketing, Activations & Sponsorships
Get Blown Away by This Clever Product Launch Event From Garnier Fructis
To promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.
Experiential Marketing, Activations & Sponsorships
Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage
The immersive event brought the brand to consumers IRL with plenty of cheeky, squeaky-clean event ideas.
Experiential Marketing, Activations & Sponsorships
See Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-Party
Warner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.
Experiential Marketing, Activations & Sponsorships
Cool Beans: See How Brands Engage Consumers with Clever Cafe Takeovers
Brands like Max and Timberland have turned local coffee shops into must-visit pop-ups. Read on to find out what’s brewing.
Experiential Marketing, Activations & Sponsorships
Going Full Glam: See How These Beauty Brands Connected with Consumers
Brands like Sol de Janeiro, Laneige, and Beyoncé’s Cécred engaged new and existing consumers with chic product launch events and fun mobile pop-ups.
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