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The Scout

12 All-American Menu Items for 4th of July Celebrations


10 Best Ideas of the Week: Gold Human Statues, a 'Scream Queens' Nacho Bar, a Custom Swing Set

Event Intelligence

Why Incorporating Art Can Lead to More Effective Meetings

Event Innovators 2015

Event Innovators 2015: The Brands and People Sparking Change in the Industry


White House Says Yes to Tourist Selfies

First Lady Michelle Obama announced that visitors touring the White House will now be allowed to take photos—including selfies. She made the announcement via an Instagram post, and the first group of...

Call Sheet Posted about 7 hours ago

Country Music Festivals Prove Successful for Live Nation

With the strong debut of new country music festivals on consecutive weekends in New York and Chicago, which each drew 40,000 fans, Live Nation is proving the genre is a moneymaker. Billboard:...

Call Sheet Posted about 7 hours ago

Jaguar Activation Quantifies Fan Excitement at Wimbledon

Biometric data will reveal just how excited fans are at various moments during the Wimbledon tennis tournament, part of an activation from Jaguar. Adweek: “Jaguar is distributing biometric cuffs to a select...

Call Sheet Posted about 7 hours ago

How One Change Helped This Event Sell Out Faster

Washingtonian magazine changed its ticketing options to boost sales for its annual Best of Washington party.

Event Report Posted about 8 hours ago

Vatican Announces Pope’s Itinerary for U.S. Visit

The Vatican released Pope Francis’s itinerary for his trip to the United States in September, and his stops include a school in East Harlem, New York, a prison in Philadelphia, and a...

Call Sheet Posted yesterday

Where to See the Best 4th of July Fireworks

New York, Washington, and Boston have reputations as staging the best 4th of July fireworks displays in the nation—although several cities go all out with elaborate productions for the holiday. Huffington Post:...

Call Sheet Posted yesterday

Hundreds Sick After "Mud Day" Event

Organizers of a “Mud Day” obstacle course event this weekend in Nice, France, are dealing with a fallout after about 1,000 participants became sick. The Local: “It remains unclear exactly how the...

Call Sheet Posted yesterday

7 Picnic Basket Lunches for Summer Meetings

These hotels and restaurants offer a twist on the traditional box lunch idea with checkered blankets and fun to-go menus.

Idea File Posted yesterday

7 Ways to Accommodate Parents With Babies and Young Kids at Events

Providing family-friendly services, activities, and hospitality can mean the difference between impressing the right people at events—or losing the chance to even try.

Event Intelligence Posted yesterday

See an After-Party That Turned Math Into a Glitzy Event Theme

Software company Coupa had a high-end, numbers-filled bash after its annual user conference in San Francisco.

Event Report Posted yesterday

Event Innovators 2015: Top 10 Innovative Brands

These companies harness the power of live events to gain a competitive edge in a crowded marketplace.

Event Innovators 2015 Posted yesterday

Event Innovators 2015: Most Innovative People in Events and Meetings

These are the industry professionals who are using innovative thinking to push the boundaries of live experiences.

Event Innovators 2015 Posted yesterday

Boston Releases New Plan for Olympics

In a bid to win over vocal skeptics for its plan to host the 2024 Summer Olympics, Boston officials released “Bid 2.0,” a revised master plan. The plan addresses the crucial topic...

Call Sheet Posted 2 days ago

Marquee Events Battle for Start-Up Crowd

The Cannes Lions International Festival of Creativity is adding content to attract marketing start-ups and venture capital firms. Advertising Age: “Several startup execs said they find the more informal setting and ratio...

Call Sheet Posted 2 days ago

Evaluating IMG’s Role in Tennis Events

William Morris Endeavor’s takeover of IMG more than a year ago has had an impact on professional tennis, from its players to marquee events. On the eve of Wimbledon, here’s an evaluation...

Call Sheet Posted 2 days ago

20 Ideas From Spring Benefits

Here's a look at fresh ideas for decor, entertainment, catering, and more from spring benefits across North America.

Event Report Posted 2 days ago

Dining Reservation App Tests Event Ticketing at Food & Wine Classic

Guests at the Aspen festival quickly snatched up front-row seats to some of the educational seminars.

Event Intelligence Posted 2 days ago

Toronto's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in Toronto year after year.

Top 100 Posted 2 days ago

Brands Show Support for Same-Sex Marriage Ruling

Brands including Procter & Gamble, YouTube, Target, Starbucks, and Whole Foods celebrated the Supreme Court’s decision to legalize gay marriage across the nation with social media campaigns that thoughtfully incorporated rainbows or...

Call Sheet Posted 3 days ago

Nascar Promises to Ban Confederate Flag From Events

Nascar is joining the chorus of opponents to the confederate flag, with chairman Brian France saying the sport will work to eliminate it from its racing events. Associated Press: “But banning it...

Call Sheet Posted 3 days ago

Budget Fight Threatens Chicago’s Convention and Tourism Bureau

Choose Chicago, the city’s convention and tourism bureau, is rallying supporters to stave off $7.2 million in state budget cuts—which represents 40 percent of its annual operating budget. The agency already has...

Call Sheet Posted 3 days ago

‘Shark Week’ Gets the Live-Stream Treatment

The Discovery Channel will work with Meerkat to add a live-stream component to its popular “Shark Week” programming and embed the content on its website. Variety: “The Discovery Channel is still finalizing...

Call Sheet Posted 3 days ago

8 Tips for High-Impact Live Experiences From Innovative Event Pros

Speakers at the Event Innovation Forum in Los Angeles covered topics like authenticity and vulnerability in event marketing, working with sponsors, and personalizing live experiences.

Event Intelligence Posted 3 days ago

Event Veteran Tony Conway's 5 Biggest Pieces of Advice

The Atlanta-based event producer shares his tips on where to find ideas and motivation, and why teamwork is so important.

Readers' Forum Posted 3 days ago

Dali Lama to Visit Glastonbury Festival

The Glastonbury Festival is making news for a nonmusical headliner: the Dali Lama will visit the sold-out music festival this weekend. The New York Times: “The holy leader would visit the festival...

Call Sheet Posted 6 days ago

Univision Drops Miss USA Pageant Over Trump’s Comments on Immigration

Following Donald Trump’s “insulting remarks about Mexican immigrants" as part of his presidential campaign, Univision said it would cancel its Spanish-language coverage of the Miss USA Pageant and end its business relationship...

Call Sheet Posted 6 days ago

Rogue Model Makes Political Protest at Men’s Show

A model walking in Rick Owens’s men’s show in Paris on Thursday brought unexpected drama when he unfurled a handwritten statement that read “Please Kill Angela Merkel — Not.” Women’s Wear Daily:...

Call Sheet Posted 6 days ago

10 Best Ideas of the Week: an Octopus Chandelier, Multi-Rotor Drones, an Edible Salad Mural

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 6 days ago

Wedding Planners Await Gay Marriage Decision

Besides potential brides and grooms, vendors, and venues, wedding planners also have a stake in the legality of gay marriage, which the Supreme Court is expected to rule on in the coming...

Call Sheet Posted 7 days ago

Oscars Change for Best Song Will Restrict Live Performances

Contenders vying for the Academy Award for best original song have campaigned by staging live events in which stars such as Bono, Chris Martin, and Idina Menzel performed, but new rules will...

Call Sheet Posted 7 days ago

New Venue App Aims to Help Users at Live Events

LiveNation is among a new round of investors in a new app that aims to help people navigate venues for live events—and encourage them to spend more money on food, beverage, and...

Call Sheet Posted 7 days ago

New Site Helps Planners Add Community Service to Events

A new nonprofit helps connect planners to organizations in need at their event sites.

News Posted 7 days ago

8 Ideas for a Nontraditional Dinner Party

The Power Plant's "Power Ball" had anything-but-ordinary dinner and drink service with seated bartenders, an eclair tower, and more.

Event Report Posted 7 days ago

Checklist: 8 Budget Items You Can't Afford to Overlook

Even seasoned pros can get tripped up by hidden items in an event budget. Ask these questions to ferret out those "gotcha" charges.

Event Intelligence Posted 7 days ago

How a Venue's Modern Architecture Invigorated a Benefit

This year's Opera Ball in Washington had a modern feel that influenced its decor, entertainment, and activities.

Event Report Posted 7 days ago

Who Won the 2015 BizBash Los Angeles Planners' Choice Awards?

Voters picked their favorite industry professionals in categories including caterer of the year, event designer of the year, and rising star.

From the Editors Posted 8 days ago

How the Event Industry Influenced South Carolina Decision on Confederate Flag

This week South Carolina political leaders called for the removal of the Confederate flag from the grounds of the state Capitol—a symbol of racial intolerance that had prevented event planners from seriously...

Call Sheet Posted 8 days ago

'Seinfeld' Apartment Represents New Breed of Pop-Up

A recreation of Jerry’s apartment from the 1990s classic TV show Seinfeld has opened in New York as a pop-up museum from Hulu, the digital network that airs re-runs of the show....

Call Sheet Posted 8 days ago

The Strong Tie Between Music and Marketing

Sponsorships of music festivals and other live events with a musical component are increasingly popular ways to market to young consumers, and companies like 1Band 1Brand are connecting brands with bands. Huffington...

Call Sheet Posted 8 days ago

What Pan Am Sponsors Have Planned for the Toronto Games

Here's how brands are leveraging the hype surrounding the world's third-largest international multisport games, which come to Toronto for the first time this summer.

News Posted 8 days ago

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