10 Best Ideas of the Week: a Sony "Escape Game" Experience, Edible Sugar Balloons, a Giant Mountain Dew-Theme Basketball

Event Snapshot

How Color-Changing Umbrellas Enlivened a Corporate Announcement

Event Intelligence

A Step-by-Step Guide for Picking Event Entertainment


Podcast: Roundtable Talk—Live From IMEX America

Twitter to Shut Down Vine

Twitter has announced that it is shutting down Vine, its short-form video app. However, Twitter will not say yet when Vine will end. Techcrunch: "According a post, nothing is changing immediately—the website...

Call Sheet Posted about 12 hours ago

World Series Draws Highest Viewing Numbers Since 2009

The first two games of this year's World Series—held Tuesday and Wednesday at Cleveland's Progressive Field—scored the highest ratings in seven years for Major League Baseball's annual championship showdown. Interest in the...

Call Sheet Posted about 12 hours ago

Apple Unveils New MacBook Pro Lineup

Apple announced details for its new MacBook Pro laptop computers at an event held Thursday at the company's headquarters in Cupertino, California. CNBC: "The new lineup, available for order on Thursday, includes...

Call Sheet Posted about 12 hours ago

How Jaguar Made Consumers the Stars of a Cross-Country Tour

In a cross-country tour, the luxury car brand let people star in a short virtual-reality film and test-drive cars.

Coast to Coast Posted 2 days ago

‘Forbes’ Demonstrates How to Tailor a Conference to Millennials

Later start times, long breaks for networking, wellness activities, and other strategic elements are in sync with attendee preferences.

Event Report Posted 2 days ago

Media Companies to Host Election Night Events

As live events are one way to bring in revenue, many media companies including The New York Times, Slate, and the Washington Post are hosting events on election night November 8. Advertising...

Call Sheet Posted 2 days ago

The Presidential Campaign Becomes an Unwelcome Dinner Party Topic

Last week's uncomfortable moments at the Alfred E. Smith Memorial Foundation dinner provided an example of how the 2016 presidential campaign has become an uninvited topic for both hosts and guests at...

Call Sheet Posted 2 days ago

Tinder Launches Election Initiative to Attract Young Voters

In an effort to get more millennials to vote on November 8, dating app Tinder has partnered with Rock the Vote to introduce a new "Swipe to Vote" feature. The feature will...

Call Sheet Posted 2 days ago

New Millennial-Minded Hotel Brand Won't Mention Trump Name

Scion, a new brand from Trump Hotels that targets younger clients, will not carry the Trump name because of numerous negative associations with the Republican presidential nominee. Bloomberg: "The new brand is...

Call Sheet Posted 2 days ago

U.S. Grand Prix Brings in Record Attendance

This year’s Formula 1 U.S. Grand Prix in Austin, which took place last weekend, saw an attendance increase for the first time since the event debuted in 2012. The three-day racing event...

Call Sheet Posted 2 days ago

MLB Sponsorships May Bring in $400 Million This Year

In the midst of the World Series, industry sources have reported that Major League Baseball sponsorships from brands such as Bank of America, T-Mobile, and Chevrolet may bring in as much as...

Call Sheet Posted 2 days ago

17 Brand Activities That Stood Out at the 2016 New York City Wine & Food Festival

Many brands—including Coca-Cola, Barilla, Samsung, Dove Chocolate, and Groupon—integrated unusual decor and unique ways to engage attendees for festival activations this year.

Event Report Posted 3 days ago

5 Tips for Making Buffets Look Appetizing—and Keeping Them That Way

Event professionals share their tips for planning, design, and logistics.

Event Intelligence Posted 3 days ago

Why This Group Went Rogue With Its Event

When the Big Quiet’s latest mass meditation was canceled with 48 hours' notice, organizers were forced to get creative.

Event Report Posted 3 days ago

Nielsen to Expand TV Ratings Measurement to Live Public Viewing

Nielsen is slated to expand its TV ratings measurement service to out-of-home viewing in public places such as sports bars, hotels, and gyms. The global data measurement company will launch the new...

Call Sheet Posted 3 days ago

Hospitality Hiring Startup Raises More than $2 Million to Expand Nationally

Industry, a San Diego-based startup that helps people find jobs in the hospitality industry, has raised $2.3 million to expand across the United States. TechCrunch: "Industry likens itself to LinkedIn for the...

Call Sheet Posted 3 days ago

Victoria's Secret Fashion Show Heads to Paris for the First Time

Victoria's Secret has officially confirmed that its annual fashion show will take place in Paris for the first time. Women's Wear Daily: "The show is to be broadcast on Dec. 5 on...

Call Sheet Posted 3 days ago

See the Extreme Makeovers of 8 Historic Venues

A former train station, a candy factory, and even a jail have been reimagined as event venues.

Location Scout Posted 4 days ago

Budgets Top List of Planners' Biggest Challenges

A new report provides insight into planners' thoughts regarding budgets, and offers tips on how to ask for more money.

News Posted 4 days ago

Chicago's Top 100 Events 2016

The list of the meetings, parties, and industry gatherings that make the most impact in Chicago year after year.

Top 100 Posted 4 days ago

Costume Institute Announces 2017 Met Gala Theme

The Metropolitan Museum of Art announced Friday that its 2017 Met Gala theme will be designer Rei Kawakubo and her Japanese fashion label Comme des Garçons. The May 1 event, which will...

Call Sheet Posted 4 days ago

Presidential Debates Set Ratings Record But Some Call for Format Change

The three presidential debates between Hillary Clinton and Donald Trump this year proved to be the most-watched debate cycle in U.S. history. But some experts including Al Tompkins, senior faculty for broadcast...

Call Sheet Posted 4 days ago

Instagram May Introduce Live Video

Instagram is reportedly testing a live video feature, after screenshots showing the new feature were posted on a Russian website Friday. Mashable: “In the images, discovered by a Russian Instagram user and...

Call Sheet Posted 4 days ago

2016 Holiday Handbook: 9 Gifts for Any Budget

From kitchen goods to yummy treats, these holiday presents fit any budget.

Holiday Ideas Season Posted 5 days ago

See the Magical Storybook Theme That Helped a Gala Rake in $4 Million

Children’s Hospital Los Angeles built out elaborate sets, decor, and entertainment inspired by fairytales.

Event Report Posted 5 days ago

Why This Vending Machine Gave Out Limo Rides

To celebrate its new travel-focused campaign, Hyatt Centric gave people in New York a chance to win prizes from a branded pop-up vending machine.

Event Snapshot Posted 5 days ago

4 Tips to Add Authenticity to Destination Weddings

Wedding planner Lindsay Landman shares her strategies for infusing local culture and traditions in entertainment, catering, favors, and more.

From the Event Leadership Institute Posted 5 days ago

Marketers Give Instagram Stories Feature Mixed Reviews

Instagram's Snapchat-inspired Stories feature has offered users a new way to capture events in real-time, but many marketers aren't totally sold on its effectiveness. Digiday: "Like any new platform feature, brands are...

Call Sheet Posted 7 days ago

Al Smith Charity Dinner Gets Awkward With Clinton and Trump in Attendance

One day after facing off in the final presidential debate this election season, Hillary Clinton and Donald Trump met again at the annual Aflred E. Smith Memorial Foundation dinner in New York...

Call Sheet Posted 7 days ago

N.B.A. to Stream a Live Game Weekly in Virtual Reality

The N.B.A. has announced it will stream one live game per week in virtual reality for the entire season. The stream will be hosted by the NextVR app, which streams live sporting...

Call Sheet Posted 7 days ago

Convention Industry Council Honors BizBash President

The organization honored event professionals at its Hall of Leaders Celebration and Pacesetter Awards in Las Vegas.

From the Editors Posted 8 days ago

Get Thrills at These New Halloween Attractions for Groups

Find out what's new this year at scary attractions across the country.

News Posted 8 days ago

10 Best Ideas of the Week: a Virtual-Reality Mars Installation, Kitchen-Knife Signage, a Bear-Inspired Insurance Activation

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 8 days ago

Event Planners and Travel Agents Are Ditching Trump's Washington Hotel

The new Trump International Hotel in Washington, D.C., was supposed to be a go-to destination for event planners and travel agents. But because of the stigma that comes with the Trump name...

Call Sheet Posted 8 days ago

The Obamas Go Italian for Final State Dinner

The last state dinner of the Obama White House took place on Tuesday, offering an Italian menu from guest chef Mario Batali and a performance from Gwen Stefani. Washington Post: “First of...

Call Sheet Posted 8 days ago

Debate Highlights Include an Effective Moderator

The third and final presidential debate between Hillary Clinton and Donald Trump took place Wednesday at the University of Nevada and—while much of the evening was focused on the candidates’ last debate...

Call Sheet Posted 8 days ago

Plugged In: A New Way to Charge Phones at Events

This charging station makes it easy to display company logos and branding.

The Scout Posted 9 days ago

Why This One-Stage Music Festival Cost $100 Million

The inaugural Desert Trip—held over two weekends in October in Indio, California—was reportedly the highest-costing (and highest-grossing) music festival of the year.

Event Snapshot Posted 9 days ago

See How—and Why—Dreamforce Embraced an Outdoorsy Vibe

Salesforce translated the look and feel of its online learning platform, Trailhead, into the theme for its massive four-day conference.

Event Report Posted 9 days ago

'Food & Wine' Will Bring New Festival to the Barclays Center

Food & Wine is bringing a new culinary festival to the East Coast in 2017. The magazine has partnered with Brooklyn Sports & Entertainment to host the inaugural Brooklyn Food & Wine...

Call Sheet Posted 9 days ago

Taco Truck Wall to Surround Trump-Owned Las Vegas Hotel Before Debate

Before the final presidential debate takes place at the University of Nevada in Las Vegas tonight, a literal wall of taco trucks will surround the Trump International Las Vegas hotel. The Culinary...

Call Sheet Posted 9 days ago

Facebook Live Introduces Scheduled Broadcasts

To promote live streams in advance, Facebook Live has debuted a new feature that will allow verified pages to schedule live video streams and broadcast sharing. The new scheduling tool is slated...

Call Sheet Posted 9 days ago

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