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Idea File

9 Stress-Relieving Swag Ideas and Activities

Event Intelligence

How to Amp Up Buzz for an Event Press Conference

Event Report

Super Bowl 50: See Inside the Tech-Fueled Events at the Big Game

Event Intelligence

10 Tips for an Effective Sponsorship Strategy

BET and American Black Film Festival to Produce New Award Show

BET Networks will produce a new award show with the American Black Film Festival to honor black culture and movies and TV shows from the past year. The ABFF Awards: A Celebration...

Call Sheet Posted about 16 hours ago

Oscars Swag Bag Worth a Record $232,000

From luxury toilet paper to personalized M&Ms, the gift bag at this year’s Academy Awards contains a mix of items that add up to a record price tag. New York Post: “The...

Call Sheet Posted about 16 hours ago

New York’s Only Country Music Festival Canceled

FarmBorough, the first country-music festival held in New York, has been canceled after just one year, according to Founders Entertainment. The event had already announced headliners and began selling tickets, which will...

Call Sheet Posted about 16 hours ago

Oscars Hope to Eliminate Boring Acceptance Speeches

At the annual luncheon for Oscar nominees on Monday, producers unveiled a new feature to the telecast aimed at eliminating one of the most tedious parts of the ceremony: speeches that consist...

Call Sheet Posted 2 days ago

Start-Ups Help Modernize Mardi Gras Celebrations

The traditions of Mardi Gras are long ingrained in New Orleans culture, but new start-ups are modernizing how people celebrate the season, which comes to a close today. From apps that locate...

Call Sheet Posted 2 days ago

Ski Resorts Compete for Winter Meetings

The winter has been tough on ski resorts in the Northeast, with scant snow shortening the season this year. But some ski resorts, like those in Killington, Vermont, have invested in conference...

Call Sheet Posted 2 days ago

Super Bowl 50 Notches High Ratings

The milestone Super Bowl 50 did not set ratings records on Sunday, but it was still the third most-watched program in United States television history. A live edition of The Late Show...

Call Sheet Posted 2 days ago

Rating Super Bowl 50: Producers Give Coldplay Halftime Show a "B+"

Event producers from across the country discuss the highlights and lowlights of the Super Bowl 50 halftime show, which was headlined by Coldplay, Beyoncé, and Bruno Mars.

News Posted 3 days ago

Halftime Show Adds Political Message to Entertainment

The consensus among the Twitterverse and reviewers is that Beyoncé—billed as a special guest—stole the Super Bowl halftime show from headliner Coldplay and other guest performer Bruno Mars. But the spectacle was...

Call Sheet Posted 3 days ago

How Brands Make the Most of Super Bowl Commercials

The stakes are high for brands willing to spend $5 million in the competition that is Super Bowl advertising. While the viewers watching the game provide one measure of value, brands have...

Call Sheet Posted 3 days ago

How Mobile Technology Is Changing Stadium Security

As more ticketing for live events moves to mobile technology, the idea of how tickets can be used to provide event security—as well as offer benefits to ticket holders—is evolving. TechCrunch: “Stadiums...

Call Sheet Posted 3 days ago

How the New Super Bowl App Could Change All Live Events

When Levi’s Stadium opened in 2014, it was designed to be a high-tech stadium serving a Silicon Valley audience. And, obviously, it would have to have its own app. Designed by VenueNext...

Call Sheet Posted 6 days ago

Inside the Big Business of Women’s Conferences

Conference organizers have realized the surging interest in women’s conferences, gathering female executives, politicians, actresses, and activists in a parade of nearly nonstop events. But are they really accomplishing their goals? Bloomberg...

Call Sheet Posted 6 days ago

Gucci Plans Fashion Show in Westminster Abbey

Westminster Abbey—the historic church that serves as the final resting place of luminaries such as Charles Darwin and Queen Elizabeth I—will host its first fashion show in June when Gucci stages its...

Call Sheet Posted 6 days ago

10 Best Ideas of the Week: an Ironic Doughnut Wall, Shake Shack's Super Bowl Package, a Hello Kitty Truck

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 6 days ago

Donald Trump Impersonators in Huge Demand for Events

Event planners not afraid of topical humor have turned to Donald Trump for entertainment—or at least the impersonators who portray him. Washington Post: “Ever since The Apprentice, they had been popular with...

Call Sheet Posted 7 days ago

What Music Festivals Mean to Cities

More than 250 music festivals take place in the United States alone each year, and from the best-known events to those just launching, they shape not only the culture but the economies...

Call Sheet Posted 7 days ago

Mystery Meat from 1951 Explorers Club Dinner Gets DNA Test

The annual dinner of the Explorers Club is known for its exotic dishes, but in 1951 it offered something no caterer before or since has been able to replicate: mammoth. The wild...

Call Sheet Posted 7 days ago

Grammys Preview: a Sneak Peek at the After-Party's New Catering Menu

Patina will take over the Recording Academy's 5,000-person Grammy Celebration, offering food at multiple California-theme stations—plus cotton candy on trees.

News Posted 7 days ago

A New App for Chauffeuring V.I.P. Guests to Events

Teleport brings speakers and other V.I.P.s to your event via Uber with the touch of a button.

Event Intelligence Posted 7 days ago

How to Host a Real Mardi Gras Party, According to New Orleans Natives

Here are the essentials for hosting an authentic "Fat Tuesday" bash.

Event Intelligence Posted 7 days ago

11 New Coffee Cocktails for Buzz-Worthy Meetings and Events

These coffee creations include spins on classic cocktails as well as capitalize on the cold-brew craze.

Idea File Posted 7 days ago

Lady Gaga to Sing National Anthem at Super Bowl

The announcement comes on the heels of another high-profile gig for the superstar: a tribute to singer David Bowie at the Grammys. Academy Award winner Marlee Matlin will perform the anthem in...

Call Sheet Posted 8 days ago

Chinese New Year Promotion Conflicts With Black History Month

The N.B.A.’s Sacramento Kings had planned to celebrate the Chinese New Year with a giveaway of “Year of the Monkey” T-shirts but ended up canceling the promotion after complaints about its timing...

Call Sheet Posted 8 days ago

James Corden to Host Tony Awards

Tony award winner and The Late Late Show host James Corden will host the 70th annual Tony awards, which will be broadcast live from the Beacon Theatre on CBS June 12. Producers...

Call Sheet Posted 8 days ago

4 Fragrance-Focused Options for Corporate Teambuilding

New perfume-making workshops can help improve the chemistry between employees—just in time for Valentine's Day.

Idea File Posted 8 days ago

What the SAG Awards Bash Did Differently This Year

After moving to the Shrine stage, the People and Entertainment Industry Foundation official after-party got a look inspired by Hollywood's golden age.

Event Report Posted 8 days ago

Why Super Bowl Fans Are Sleeping Inside a Hot Dog

Oscar Meyer seized upon the sporting event to promote its unusual vehicle.

Event Snapshot Posted 8 days ago

Hockey Scores With Revamped All-Star Game

After a disappointing all-star game last year, the N.H.L. revamped its format for this weekend’s exhibition in Nashville with several rounds of 3-on-3 mini tournaments leading up to a championship. The experiment...

Call Sheet Posted 9 days ago

Designers Move Shows to Accommodate Kanye Spectacle

Two fashion designers have moved their New York Fashion Week shows after suddenly finding themselves competing with Kanye West’s just-announced fashion and music spectacle at Madison Square Garden on February 11. It’s...

Call Sheet Posted 9 days ago

SFX Entertainment Declares Bankruptcy

After months of speculation about its financial future, SFX Entertainment declared bankruptcy on Monday. The New York Times: “According to an announcement, the company’s many festivals around the world, including Electric Zoo...

Call Sheet Posted 9 days ago

How Snail-Mail Invitations Boosted This Show’s Attendance

Find out why organizers used formal, wedding-style invitations as a new marketing strategy.

Event Report Posted 9 days ago

8 Ideas for Football-Theme Events

Get ready for Super Bowl 50 with these ideas for entertaining.

Idea File Posted 9 days ago

Denver Motorcycle Expo Canceled After Fatal Biker Gang Fight

Fighting between rival biker gangs at the 38th annual Colorado Motorcycle Expo on Saturday left one person dead and with shootings and a stabbing resulting in one death. The venue, the National...

Call Sheet Posted 10 days ago

Chicago Beefs Up Security at Convention Center

Reflecting new security concerns after terrorist attacks that have targeted large gatherings, Chicago’s McCormick Place convention center will ramp up security at the venue, including at the upcoming Chicago Auto Show this...

Call Sheet Posted 10 days ago

Pepsi Plans Restaurant in New York

Pepsi is entering the restaurant business with a still-under-construction concept called Kola House in New York’s trendy meatpacking district. An initiative of the brand’s marketing department, the restaurant is intended to last...

Call Sheet Posted 10 days ago

12 New Design Ideas for Sit-Down Dinners

These architecturally inspired ideas can bring fresh perspective to a sit-down dining experience.

Event Report Posted 10 days ago

How One Event Had Guests Break New Year's Resolutions

Svedka hosted a January event that encouraged guests to embrace their gluttony, selfishness, and laziness.

Event Report Posted 10 days ago

Nominate Now: Who Is the Most Innovative Event Pro You Know?

We want suggestions for the event and meeting professionals you think should be featured in our 2016 Innovation Issue.

From the Editors Posted 10 days ago

Brands Could Scale Back Convention Plans With Trump Nomination

Companies with plans to sponsor the Republican National Convention in Cleveland this summer or with plans for activities during the event are considering how a Trump nomination could affect their corporate brands....

Call Sheet Posted January 29, 2016, 8:30 AM EST

Why the Super Bowl Is Prime Time for Food Marketing Gimmicks

From standbys such as Buffalo wings and barbecue to fancy chocolate, all sorts of food brands use the Super Bowl to launch attention-grabbing food marketing stunts. Forbes: “Of all the industries that...

Call Sheet Posted January 29, 2016, 8:30 AM EST

Could Zika Virus Disrupt Olympics?

The Zika virus, which causes birth defects in babies, is rapidly spreading throughout South America, including Rio de Janeiro, host to the upcoming Summer Olympics. The U.S. Olympic Committee said it has...

Call Sheet Posted January 29, 2016, 8:30 AM EST

10 Best Ideas of the Week: a Campbell's Soup Station, 'Inside Out'-Theme Cupcakes, Cotton Candy Centerpieces

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted January 29, 2016, 7:00 AM EST

Redford Considers Breaking Up Too-Crowded Sundance

As the indie movie mecca Sundance Film Festival closes another big year, founder Robert Redford said organizers will consider ways to manage its explosive growth, including breaking it up into separate events...

Call Sheet Posted January 28, 2016, 8:19 AM EST

New Report Blasts Ticketing Resale Market

A report from New York Attorney General Eric Schneiderman exposes abuses in the ticketing scalping industry for concerts, sports matches, and other entertainment events. The New York Times: “The report, titled ‘Why...

Call Sheet Posted January 28, 2016, 8:19 AM EST

Electronic Arts to Host Own Show During E3

Video game maker Electronic Arts will not exhibit at E3 this year, a blow to the trade show long known for splashy announcements for new games and systems. Fortune: “Instead, the company...

Call Sheet Posted January 28, 2016, 8:19 AM EST

New Ways to Design Business Events

From business conferences to other industry events, planners are getting creative in layout, technology, and even swag bags.

Event Intelligence Posted January 28, 2016, 7:45 AM EST

See KFC's Rustic Fried Chicken Launch

To introduce its new Nashville Hot Chicken, the fast-food brand constructed an on-theme pop-up in New York.

Event Report Posted January 28, 2016, 7:30 AM EST

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