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Event Intelligence

Why Mercedes-Benz Sponsored the World's Largest Music Festival

Event Intelligence

How to Plan Accessible Meetings and Events


10 Best Ideas of the Week: Latte Art, a Flowery Engagement Party, VH1's Naked Billboard

Event Report

Why Adidas Built Its Own Soccer Field in a Warehouse

Meet the Company Helping Brands Get More Data From Events

Anheuser-Busch InBev, Sundance, and the N.B.A. are among the clients of Splash, a new company that helps brands plan and market events—and mine the data that comes with them to turn guests...

Call Sheet Posted about 16 hours ago

Why Restaurants Are Essential to Casino Resorts

Reflecting the importance of bars and restaurants to casino resorts, the Global Gaming Expo will add a section dedicated to the “Integrated Resort Experience” at the event this fall, according to Venetian...

Call Sheet Posted about 16 hours ago

Why Oscars Probably Won’t Copy Emmys' Successful Nomination Change

Giving up on the crack-of-dawn Emmy announcements—planned to garner air time on the morning news shows on the East Coast—the television academy said it made a humane decision that generated as much...

Call Sheet Posted about 16 hours ago

Connections & Community: Inside the Millennial Mind

At the Event Innovation Forum in Los Angeles, Amanda Slavin discussed how industry professionals can better understand the millennial generation to create more effective events.

From the Editors Posted about 17 hours ago

10 New Los Angeles Venues for Fall Meetings and Events

New conference spaces, eateries, drinking spots, and more for events and entertaining this season.

Location Scout Posted about 17 hours ago

10 New Venues in New York for Fall Meetings and Events

New conference spaces, eateries, drinking spots, and more for events and entertaining this season.

Location Scout Posted about 18 hours ago

Twitter Launches Ad Platform Tied to Live Events

Brands that want to connect with people who are tweeting about live events have a new tool to market to them in real time. Twitter’s “event targeting” feature, launched Thursday, includes features...

Call Sheet Posted 4 days ago

Special Olympics Games to Give Boost to L.A. Tourism Industry

The Special Olympics World Games—the biggest athletic event since Los Angeles hosted the 1984 Summer Olympics—are expected to generate $387 million in spending as well as a promotional boost to hotels, restaurants...

Call Sheet Posted 4 days ago

Democrats to Accept Lobbyist and P.A.C. Donations to Pay for Convention

The Democratic National Committee will collect donations from political action committees and lobbyists to pay for its national convention in Philadelphia, and for other costs related to the 2016 presidential campaign, lifting...

Call Sheet Posted 4 days ago

Twitter Apologizes for Frat-Theme Party

Twitter is apologizing for hosting a frat-theme party at its headquarters, complete with beer pong, kegs, and red plastic cups used as decor throughout the space. The company is in the middle...

Call Sheet Posted 5 days ago

Would You Rent a Puppy for a Party?

Businesses coast to coast are offering a unique kind of rental for corporate and social events: puppies. The cuddly creatures have become a hit, with several breeds available for hourly rental. Wall...

Call Sheet Posted 5 days ago

Giant Billboard for Forever 21 Recreates Instagram Photos in Thread

Instagram photos tagged with Forever 21’s #F21ThreadScreen hashtag will be recreated as a mosaic made of thread using a “digitally synced adjustable billboard made of cloth, wood and aluminum.” The results will...

Call Sheet Posted 5 days ago

How Local Event Producers Saved Swim Week

After IMG announced a hiatus for Fashion Week Swim, others stepped up to stage runway shows, presentations, and other events.

Event Report Posted 5 days ago

2015 Pan American Games: See Inside the Internationally Influenced Events

The Pan Am Games in Toronto have inspired events and activations that celebrate a multitude of countries—including, of course, Canada.

Event Report Posted 5 days ago

What Would You Ask Colin Cowie?

Tweet your questions for the celebrated event designer using the hashtag #ElevateDC.

From the Editors Posted 5 days ago

What You Need to Know About Your New Audience: Gen Z

Say hello to your next consumer, attendee, or employee.

Opinion Posted 5 days ago

12 Guinness World Records Stunts at Events

Find out how events have used record-setting feats to generate publicity.

News Posted 5 days ago

Why High-Profile Events Are Coming to Philadelphia

From the World Meeting of Families this September—which will bring Pope Francis of town—to the Democratic National Convention in 2016, Philadelphia is on a winning streak attracting major events. “Cities inherently...

Call Sheet Posted 6 days ago

Meet the Micro Celebrities of VidCon

About 18,000 people will attend VidCon, which begins Thursday in Anaheim, California. But unless you’re a teenager, you might not recognize the stars of the show. That’s because they’re micro celebrities known...

Call Sheet Posted 6 days ago

Inside the Party That Is Tales of the Cocktail

Bartenders and spirits industry professionals descended on New Orleans for Tales of the Cocktail last week. The Guardian: “Brand managers with corporate credit cards offered an economic boost in the city’s hottest...

Call Sheet Posted 6 days ago

Pitchfork Music Festival 2015: See 14 Interactive Sponsor Activations

Brands at Chicago's independent music festival created participatory experiences for music fans.

Event Report Posted 6 days ago

ESPN Targets Multiple Audiences With ESPY Week Events

From an elite suite designed for athletes to an after-party for 3,400 with arena-level entertainment, ESPN's award week events catered to an array of specific crowds.

Event Report Posted 6 days ago

How an Online Brand Brought the Fan Experience Into Real Life

DraftKings hosted an activity-filled N.B.A. draft party that brought 4,000 guests to downtown Philadelphia.

Event Report Posted 6 days ago

Why VH1 Created a "Naked" Public Billboard

The TV network unveiled a street-level risqué billboard to promote its nude reality show, Dating Naked, that allowed pedestrians to strip away layers and win prizes.

Event Snapshot Posted 6 days ago

Miley Cyrus to Host MTV V.M.A.s

In an announcement posted to Instagram, singer and provocateur Miley Cyrus announced she will host this year’s MTV Video Music Awards. Nominations for the awards will be released today, and the show...

Call Sheet Posted 7 days ago

Why New York Fashion Week: Men's Fell Short

The debut of New York Fashion Week: Men's left some critics disappointed with the lack of risk-taking among designers, although commercially it might prove to be a success. Quartz: “New York’s two...

Call Sheet Posted 7 days ago

This Music Festival Will Accept Payment in Blood

To encourage blood donation as well as sell tickets to a new music festival, organizers have adopted a site-specific promotion. Adweek: “To sell tickets to its first-time event, the Transylvania-based Untold Music...

Call Sheet Posted 7 days ago

See How Coffee Can Boost Your Event's Social Media Presence

Latte artist Matthew Breach creates Instagram-worthy moments at international events.

The Scout Posted 7 days ago

How Activity Venues Are Catering to Corporate Clients

Arcades, bowling alleys, and other activity venues are building in meeting space to let groups mix work with fun.

Venue News Posted 7 days ago

Elevate Speaker: Fred Dust on Design Principles for Events

The architect, speaker, and author reflects on the impact of technology on event design, the characteristics of a great event, and the biggest challenges ahead.

Q & A Posted 7 days ago

Brands Start to Pressure FIFA to Reform

Coca-Cola, a sponsor of soccer’s ruling body FIFA since 1974, is pressuring the organization to form an independent commission to root out corruption. Associated Press: “In the most significant intervention by a...

Call Sheet Posted 8 days ago

Why Brands Should Invest in Music Festivals

Festivals and concerts are the best way to market to millennials, according to a new survey from marketing agency Momentum Worldwide and concert promoter AEG Live. But brands still face challenges to...

Call Sheet Posted 8 days ago

Would You Eat a Deep-Fried Caviar Twinkie?

A deep-fried Twinkie topped with mounds of caviar is among the culinary oddities at this year’s Orange County Fair, which is celebrating its 125th anniversary. Other diet-busting offerings include deep-fried Starbucks, deep-fried...

Call Sheet Posted 8 days ago

A Former Super Bowl Host Committee Member Shares His Favorite Places

Evan Shaefer, the planner behind events at Tempe's Mill Avenue District, shares his favorite local spots for intimate meetings, live entertainment, and more.

Readers' Forum Posted 8 days ago

23 Over-the-Top Ideas From Destination Weddings

Planners and designers incorporated local culture and executed intricate build outs in Bali, Big Sur, Portugal, Maui, Mexico, and elsewhere around the world.

Idea File Posted 8 days ago

Unlocking the Power of Face-to-Face Meetings in a Digital World

At the Event Innovation Forum in Los Angeles, Kerry Lange and Robert Deal explored the importance of the attendee journey at B-to-B gatherings.

From the Editors Posted 8 days ago

Japan Reveals Delays to New Olympic Stadium

Japan, host to the 2020 Olympic Games in Tokyo, said its proposed stadium will not be ready for its debut for the 2019 Rugby World Cup. Reuters: “Its proposed design will be...

Call Sheet Posted 11 days ago

The Toughest Part of Planning a Business Dinner

When planning business dinners, chasing down guests who fail to reply to invitations is one of the most frustrating tasks for event planners, according to etiquette expert Peter Post. Boston Globe: “Event...

Call Sheet Posted 11 days ago

How Nonprofit Groups Dominate This Trade Show Sector

Seven of the 10 largest anime conventions in North America are nonprofit enterprises, and the largest, Anime Expo, is run by people who started out as fans and volunteers who have taken...

Call Sheet Posted 11 days ago

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