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10 Best Ideas of the Week: a Coachella Kissing Booth, Coke's Drinkable Billboard, Interactive Projections

Idea File

6 Group Activities for Wine Lovers

Event Report

Crowdfunding Festival Shows Value of Face-to-Face Interaction

Event Report

17 Festival-Inspired Design and Decor Ideas From Coachella Parties

James Beard Awards to Stay in Chicago Through 2017

The James Beard Foundation Awards ceremony and gala reception will return to Chicago in 2016 and 2017. The 2015 awards, presented by Lexus, will take place in Chicago for the first time...

Call Sheet Posted about 19 hours ago

How Brands Can Make the Most of Music Festivals

AC Entertainment, which manages more than 1,000 events a year including major festivals like Bonnaroo, tries to help sponsors come up with meaningful promotions to market to attendees, said Jeff Cuellar, the...

Call Sheet Posted about 19 hours ago

Clinton’s Campaign Affects Foundation’s Global Events

To mitigate conflicts of interest with Hillary Clinton’s presidential campaign, the Bill, Hillary, and Chelsea Clinton Foundation is altering its fund-raising and event calendar and clarifying rules about foreign government officials attending...

Call Sheet Posted about 19 hours ago

White House Promotes From Within for New Social Secretary

The White House has promoted Deesha Dyer to the role of social secretary. The Philadelphia native has held the role of deputy social secretary to Jeremy Bernard, who is resigning the post....

Call Sheet Posted about 19 hours ago

Innovation Forum Preview: 10 Inspirational Design Ideas From Tony Conway

A behind-the-scenes look at some of Legendary Events owner Tony Conway's favorite event ideas over the years.

From the Editors Posted about 20 hours ago

Why Meetings Mean Business to Las Vegas—and North America

April 16 marked the first North American Meetings Industry day, an initiative designed to throw the spotlight on the importance and value of meetings, conferences, conventions, incentive travel, trade shows, and exhibitions.

Opinion Posted yesterday

Apple to Increase Conference Scholarships in Diversity Push

In an effort to increase diversity at its Worldwide Developers Conference, Apple announced it would increase the scholarships it offers to attend the event to 350, up from 200. It also will...

Call Sheet Posted 2 days ago

Unofficial Parties Boom at #NoChella

While tens of thousands of music fans were partying in the desert at the Coachella Valley Music and Arts Festival, a sizable number of partygoers and brands bypassed the grounds for unofficial...

Call Sheet Posted 2 days ago

How Disneyland Will Celebrate Its 60th Anniversary

Disneyland Diamond Days, a celebration of the theme park’s 60th anniversary, kicks off May 22 with a 24-hour party and will continue with a sweepstakes that officials announced this week. Los Angeles...

Call Sheet Posted 2 days ago

Brands Use Tax Day for Promotional Events

Brands such as Hard Rock Cafe, Pizza Hut, and Office Depot are offering giveaways tied to the deadline for filing taxes. Mashable: “In recent years, tax day has emerged as a new...

Call Sheet Posted 2 days ago

This Virtual Fire Pit Heats Up Events Year-Round

A video projection of flicking flames offers an upgraded, event-friendly version of the traditional Yule log.

The Scout Posted 2 days ago

Ikea Launches Virtual Wedding Service

Couples can now get married at Ikea—sort of—through a new service from the retailer called Wedding Online. Cosmopolitan: “You're given a choice of a handful of romantic digital locations, including a city...

Call Sheet Posted 3 days ago

How to Book Barbie at Your Event

Art Basel, the Golden Globes, and Paris Fashion Week are among the many big-time events that Barbie has attended—and later posted about to her social media followers. In a story about the...

Call Sheet Posted 3 days ago

Campaign Invites Supreme Court to Same-Sex Weddings

A campaign called Tie the Knot is asking same-sex couples to send save-the-date announcements to the Supreme Court as justices consider four marriage equality cases. Mashable: “When the Supreme Court begins oral...

Call Sheet Posted 3 days ago

MTV Movie Awards Ratings Down

Hollywood Reporter: “The 2015 MTV Movie Awards trended downward for the second year in a row on Sunday night — this time losing nearly half of last year's already mediocre audience. The...

Call Sheet Posted 3 days ago

How This Trade Show Helped the Environment

See how the Green Living Show created a green event through everything from recycled carpeting to organic uniforms for staff.

Event Report Posted 3 days ago

The Clever Way Samsung Got Influencers to Try Out the Galaxy S6

The brand compelled celebrities at bicoastal launch parties to use its latest smartphone in an organic way.

Coast to Coast Posted 3 days ago

N.B.A. Switches to Pepsi as Official Sponsor

After a nearly 30-year partnership, the N.B.A. has dropped Coca-Cola as its exclusive food and beverage partner in favor of PepsiCo. Fortune: “PepsiCo has put sports at the center of its marketing...

Call Sheet Posted 4 days ago

Old Spice Stunt Asks Gamers to Control Real Person

Old Spice is inviting gamers who use the social video platform Twitch to control the actions of a real person who is spending three days in a forest. Adweek: “Beginning Thursday at...

Call Sheet Posted 4 days ago

How a Toronto Stadium Gets Transformed for Events

Toronto’s Rogers Centre, home of baseball’s Blue Jays, invested in new artificial turf for the start of the season. Converting the flooring from concrete to faux grass is a carefully choreographed process...

Call Sheet Posted 4 days ago

How a Chicago Gala Transported Guests to Ireland

To celebrate its new Ireland-theme exhibition, the Art Institute of Chicago hosted a gala that immersed guests in Irish culture.

Event Snapshot Posted 4 days ago

See a Space-Theme Cocktail Reception

SpaceX hosted V.I.P. clients at a Washington event with futuristic entertainers and interactive games.

Event Report Posted 4 days ago

Coca-Cola Uses "Drinkable Advertising" During the Final Four

Find out how the soft drink maker created a variety of activations aimed at getting fans to try Coke Zero.

Event Report Posted 4 days ago

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.

Event Report Posted 4 days ago

N.F.L. Plans to Turn Chicago Into ‘Draft Town’

When the N.F.L. Draft comes to Chicago at the end of the month, “Draft Town” will take over Grant Park. Within the activation, overseen by C3 Presents, will be a 40-yard dash...

Call Sheet Posted 5 days ago

Protestors Create 2,000 Holograms for Virtual Protest

More than 2,000 holograms provided a virtual representation of opponents to a Spanish law that would have made physically gathering to protest a crime. Mashable: “Opponents of the Spanish Citizens Security Law...

Call Sheet Posted 5 days ago

Why Coachella Has Green Grass Despite California’s Drought

Californians are under orders from the state to reduce water usage because of a severe drought—yet the grounds at the opening weekend of Coachella featured ample green grass. Organizers say the water...

Call Sheet Posted 5 days ago

Where to Find Customizable, Interactive Projections

A Montreal-based visual design firm provides one-of-a-kind projections of games, animations, and video content.

The Scout Posted 5 days ago

Academy Sets Dates for Next Three Oscars

For anyone planning events—or Oscar parties—through 2018, the Academy of Motion Picture Arts & Sciences has announced the date of the Oscar ceremonies for the next three years. Variety: “This answers questions...

Call Sheet Posted 8 days ago

Mexico Tourism Ad Creates Billboards From Snow

In a stunt that merged advertising with performance art, the Mexico Tourism Board hired a street artist to create outdoor ads from the copious amount of snow in Chicago. The results—which were...

Call Sheet Posted 8 days ago

What Anthony Bourdain’s Street Food Market Will Look Like

Without announcing a date or location, Anthony Bourdain’s business partner described the philosophy and a floor plan for the chef and TV host’s planned international food market in New York. Stephen Werther...

Call Sheet Posted 8 days ago

10 Best Ideas of the Week: Late-Night Breakfast, 'Fast and Furious' Race Cars, a D.I.Y. Photo Booth

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 8 days ago

Whitney Museum Becomes New York’s Hottest Venue

The hottest venue is always the one that hasn’t yet opened, and brands such as Audi, Tiffany, Delta Air Lines, and Bank of America are giving guests an exclusive look at the...

Call Sheet Posted 9 days ago

Punk Music Festival Markets to Parents

Warped Tour announced an unusually family-friendly ticket policy this week: Every ticket sold to someone under 18 years old comes with a free ticket for a parent or guardian. Los Angeles Times:...

Call Sheet Posted 9 days ago

New Documentary Skewers White House Correspondents’ Dinner

A new documentary chronicles the history of the White House Correspondents’ Association dinner and its path from small gathering to celebrity-packed spectacle. Politico: “The result — ‘Nerd Prom: Inside Washington’s Wildest Week’...

Call Sheet Posted 9 days ago

Why Tennis and Food Make a Winning Event Combination

Event company AYS plans to expand its successful Taste of Tennis concept into a national tour.

Event Intelligence Posted 9 days ago

Baselworld 2015: See the Striking Displays From the World's Biggest Luxury Watch Fair

Here's a look at the ways brands fought to stand out at the Switzerland-based industry event.

Event Report Posted 9 days ago

4 Ways to Customize the Event Experience

Oracle’s Paul Salinger argues the one-size-fits-all approach for attendees is going extinct, replaced by focus on individual engagement and wellness.

Event Intelligence Posted 9 days ago

7 Apps Guests Are Using to Find Events

Find out about these new and updated event discovery systems.

Event Intelligence Posted 9 days ago

6 Interactive Ideas From a Young Patrons' Benefit

For its final iteration, the Royal Ontario Museum's "prom" engaged guests with hands-on activations.

Event Report Posted 9 days ago

White House Social Secretary May Leave Post

White House Social Secretary Jeremy Bernard is planning to resign his post to pursue other opportunities, according to a news report. Politico: “As the person who orchestrates every event at 1600 Pennsylvania...

Call Sheet Posted 10 days ago

How to Measure Your Event Marketing Strategy

Tools exist for people to measure whether it’s worth it to attend, sponsor, or exhibit at events, although too few people are using them. Harvard Business Review: “It’s far from moneyball when...

Call Sheet Posted 10 days ago

Lexus Expands Culinary Marketing Program

Lexus has named three new members to its roster of culinary professionals who participate in marketing initiatives and programming at Lexus-sponsored food and wine events. They new Lexus Culinary Masters are: Dominique...

Call Sheet Posted 10 days ago

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