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Idea File

12 Summer Party Ideas to Steal From Beverage Brands

Event Report

Why Omega Hosted Dinner on the Moon

Event Report

Are Breakfast in Bed Events a New Trend?

Event Report

See How Patrón Is Using Virtual Reality for Education and Engagement


FIFA Officials Arrested in Corruption Probe

In a stunning move, U.S. officials have charged several officials from FIFA, soccer’s governing body, as well as sports marketing executives, with federal corruption charges. The New York Times: “As leaders of...

Call Sheet Posted about 7 hours ago

Victoria’s Secret Returns Fashion Show to U.S.

The Victoria’s Secret Fashion Show will return to the United States after spending a year in London. Elle: "New York City was the site of the first ever Victoria's Secret Fashion Show...

Call Sheet Posted about 7 hours ago

Deal to Take SFX Entertainment Private Advances

A deal to revert the electronic dance music promoter SFX Entertainment to a private company moved forward after a special committee agreed to a new offer from chairman and C.E.O. Robert Sillerman....

Call Sheet Posted about 7 hours ago

C.E.S. Expands to Asia

The first C.E.S. Asia is taking place in Shanghai, China, with a mix of conference programming, keynotes from tech leaders, and exhibits of eye-catching technology that have made C.E.S. International in Las...

Call Sheet Posted yesterday

Joel McHale to Host ESPYs

Actor and comedian Joel McHale will host the ESPYs sports awards in July, which move for the first time from ESPN to ABC. The Wrap: “The ‘Community’ star is a seasoned host...

Call Sheet Posted yesterday

How Chase Is Winning at the Stanley Cup Playoffs

With the Stanley Cup Playoffs under way, brands are trying to win over hockey fans with event marketing. The bank JPMorgan Chase sponsors both teams in the Eastern Conference Finals, the New...

Call Sheet Posted yesterday

Q&A: Why Music Festival Producers Are "All in This Together"

Electric Daisy Carnival's Pasquale Rotella argues that industry pros should work toward the success of the whole category, rather than isolate their own events.

Q & A Posted yesterday

See the Backyard Barbecue Heinz Built—Indoors

With grills as props and picnic-like decor, the event had a summer-party vibe.

Event Report Posted yesterday

How to Host Better Pool Parties This Summer

Make a splash with these tips for food, decor, and entertainment.

Event Intelligence Posted yesterday

Miller Lite Hosts Twitter Award Show

As summer barbecue season kicks off this Memorial Day weekend, Miller Lite is hosting a contest on Twitter for the best summer-theme photos that the brand likens to an online award show....

Call Sheet Posted 5 days ago

Getting Ready for the Eurovision Finale

The Eurovision Song Contest—the massively popular singing competition that once helped launch the band Abba—holds its finale on Saturday. It’s the 60th anniversary of the event, and the theme is “Building Bridges.”...

Call Sheet Posted 5 days ago

How Goldman Sachs Uses Investor Meetings to Send Message

The New York-based banking firm Goldman Sachs hosted its annual shareholders’ meeting in San Francisco on Thursday—along with a host of private events—to send the message that it wants to do more...

Call Sheet Posted 5 days ago

Why TNT Built a Ship for Selfies

The network is encouraging viewers to snap photos with a military member for a good cause.

Event Snapshot Posted 5 days ago

10 Best Ideas of the Week: Cotton-Candy Centerpieces, Balloon Spaceships, Shoes for Dessert

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 5 days ago

New Orleans Tourism Officials Reject ‘Religious Freedom’ Order

After a measure to enact a “religious freedom” bill failed in the Louisiana legislature, Governor Bobby issued an executive order that mirrored some of its intent. But New Orleans tourism officials rejected...

Call Sheet Posted 6 days ago

Los Angeles Looks to Host Super Bowl

As Los Angeles tries to build a stadium and lure an N.F.L. team back to the city, it is also vying for another prize: the Super Bowl. It could host the game...

Call Sheet Posted 6 days ago

How Vegas Is Reinventing Bull Riding for Young Fans

To reach a younger audience and more women, Professional Bull Riders is revamping its Last Cowboy Standing event in Las Vegas this weekend to make it more like a music festival. Las...

Call Sheet Posted 6 days ago

E.L.I. Classes: Get Smarter About Your Career This Spring

Get the knowledge you need to be a better event and meeting professional by taking one of the Event Leadership Institute's spring courses.

From the Event Leadership Institute Posted 6 days ago

Why This Event Put Its Community Service Project on the Show Floor

Find out why there can be added benefits to bringing charitable activities on site to trade shows and conferences.

Event Report Posted 6 days ago

How Lighting Set a Futuristic Tone at This Gala

The American Cancer Society's Discovery Ball had a futuristic look and feel that underscored its tagline: "accelerating the cure."

Event Report Posted 6 days ago

5 Tips to Get People to Attend Your After-Party

Here's how the Phillips Collection boosted attendance at its annual gala's after-party.

Event Report Posted 6 days ago

Cannes Denies Entry to Women Wearing Flats

The Cannes Film Festival revels in its glamorous reputation, but an effort to enforce a dress code has led to a lot of bad publicity. Women who showed up for a Sunday...

Call Sheet Posted 7 days ago

NBC Benefiting From Triple Crown Excitement

NBC is banking on increased viewership and higher ad rates because of the potential of a rare Triple Crown winner at the Belmont Stakes next month. The New York Times: “The possibility...

Call Sheet Posted 7 days ago

Big Ratings for Billboard Music Awards

Thanks to big winners like Taylor Swift and buzzed-about performances from Britney Spears and Iggy Azalea, the Billboard Music Awards on ABC saw their best ratings in 14 years. New York Post:...

Call Sheet Posted 7 days ago

8 Memorable Moments From Upfront Week 2015

The presentations and parties hosted by television networks didn't stray too far from the tried-and-true formula, but the four days of events still offered plenty of ideas that buzzed on social media.

Event Report Posted 7 days ago

What to Expect at Elevate New York 2015

Have you registered yet?

From the Editors Posted 7 days ago

Why This Gala Sent Guests Through a Maze

The Bata Shoe Museum's 20th anniversary gala in Toronto used a maze to inspire guests to explore its galleries.

Event Report Posted 7 days ago

What It Took to Create a Record-Breaking Projection at the Hoover Dam

Freightliner's product launch used the massive historic dam as a projection surface, and nabbed a Guinness record in the process.

Event Report Posted 7 days ago

Host a Lavish Dance Party—for Kids

A New York-based company hosts kid-centric parties at clubs, complete with professional dancers, roped-off V.I.P. areas—and an 8-year-old DJ.

The Scout Posted 7 days ago

More Event Planners Turn to Funeral Planning

A change in Florida law that no longer requires funeral directors to be embalmers has lead to more hospitality students turning to funeral planning than traditional social events like weddings. South Florida...

Call Sheet Posted 8 days ago

How Summer Food Festivals are Leveraging Digital Marketing

From New York’s Harlem EatUp to Chicago Food Truck Festival, food festivals are leveraging their social media accounts to get fans to attend. Adweek: “Millennials are definitely going to food festivals and...

Call Sheet Posted 8 days ago

Why Fashion Loves Music Events for Product Launches

Fashion designers like Olivier Rousteing of Balmain are using the high profile of music festivals to launch new initiatives. The New York Times: “Mr. Rousteing used the Billboard Music Awards in Las...

Call Sheet Posted 8 days ago

See How Live-Streaming Can Reach More Donors

Find out why Orlando’s Runway to Hope shared its entire event online.

Event Report Posted 8 days ago

Why Surprise Proposal Parties Are Hot Right Now

Popping the question has become a more intimate and personalized affair, according to event planners.

The Scout Posted 8 days ago

How to Prevent Gala Overdose During Benefit Season

The Pediatric Oncology Group of Ontario found clever ways to lure gala-weary donors to its annual event.

Event Report Posted 8 days ago

Miami/South Florida's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in Miami/South Florida year after year.

Top 100 Posted 8 days ago

Preakness Stakes Draws Record Attendance

The 140th Preakness Stakes in Baltimore attracted 131,680 fans, a record, despite a thunderstorm and a water main break that forced Pimlico Race Course to close the venue’s bathrooms. The win by...

Call Sheet Posted 9 days ago

Helicopter Rides Impress Cannes Guests

Luxury event transportation has moved from limousine to helicopter at the Cannes Film Festival, where one exclusive event used helicopters to shuttle in guests. Hollywood Reporter: “Veteran talent agent David Unger added...

Call Sheet Posted 9 days ago

Live Nation and Uber Announce Partnership for Events

Transportation to and from summer concerts should be easier—or at least more organized—with a nationwide partnership between Live Nationa and Uber. L.A. Biz: “Event producer Live Nation Entertainment Inc. and ridesharing service...

Call Sheet Posted 9 days ago

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