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Event Report

Comic-Con 2014: Buzzworthy Branding Ideas From Samsung, 'Wired,' and More

Idea File

Inside a 'Pee-wee's Playhouse'-Theme Event

Event Report

12 Fairy Tale-Inspired Ideas From the Watermill Benefit

Event Intelligence

Share the Wealth: 7 Ways Nonprofits Can Use Social Media

See the Cronut Creator's Newest Treat

Chef Dominique Ansel, creator of the Cronut, will debut a frozen ice cream sundae in a can at a pop-up truck in East Hampton, New York, on Saturday, with part of the...

Call Sheet Posted about 1 hour ago

Canadian Bank Rewards Customers at Unusual A.T.M.

A new customer loyalty marketing campaign for TD Canada Trust surprised people at a special A.T.M. dubbed the “Automated Thanking Machine.” Mashable: “Some excited customers got bonus cash, but others received gifts...

Call Sheet Posted about 1 hour ago

How to Have a Better Trade Show Experience

To make the most of exhibiting at a trade show, B-to-B marketing consultant Ruth Stevens offers tips on how to leverage preshow promotions, staffing your booth, and post-show follow-up. Ad Age: “you...

Call Sheet Posted about 1 hour ago

10 Best Ideas of the Week: Cloud Headpieces, Pool Projections, a 'Pee-wee's Playhouse'-Theme Party

Here are 10 steal-worthy ideas we spotted this week.

News Posted about 2 hours ago

Concert Stampede Leaves 33 Dead

A beachside concert in Guinea turned into a stampede as hundreds of people left the venue through a single exit. Officials said 33 people died, and the government has called for an...

Call Sheet Posted yesterday

The New Etiquette for Social Media at Weddings

In addition to choosing a venue, caterer, and flowers, brides and grooms these days have to determine a social media policy for their weddings. Some embrace it, promoting their own hashtags, while...

Call Sheet Posted yesterday

Macy’s Event Marketing Plan for Back-to-School Shoppers

As part of its back-to-school campaign, Macy’s is offering college students transportation to its stores for special shopping events and hosting a lip-dub contest for students of all ages. Ad Age: “The...

Call Sheet Posted yesterday

CW Network Announces Award Show for Dogs

Man’s best friend will have its own award show in a new event from the CW called “The World of Dog Awards,” which will debut in the middle of awards season in...

Call Sheet Posted 2 days ago

Brand Criticized for Poor Choice in Conference Swag

At the conference BlogHer, the toddler-focused brand Bright Starts had to stop giving out its swag: a realistic-looking pill bottle with candy inside. The freebies were part of a photo booth setup...

Call Sheet Posted 2 days ago

Dozens of Couples Get Married at Las Vegas Denny's

Since a Las Vegas Denny's restaurant created its own wedding chapel, 33 couples have chosen the venue to get married. Huffington Post: “According to the in-store wedding coordinator, saying your 'I do's'...

Call Sheet Posted 2 days ago

Complaints Push Festival to Drop R. Kelly

The inaugural Fashion Meets Music Festival in Columbus, Ohio, pulled R. Kelly from its lineup after complaints about the R&B singer’s legal past, which include allegations of child pornography. USA Today: “Kelly...

Call Sheet Posted 3 days ago

Weinstein Movie Premiere Giveaway Uses Gamification

Fans of the movie The Giver are competing for a chance to attend the New York premiere of the film and its after-party through a fund-raising contest the Weinstein Company devised with...

Call Sheet Posted 3 days ago

Comic-Con Launches MTVU’s Fandom Awards

Filling a gap in the Comic-Con lineup, MTVU debuted the Fandom Awards, a telecast that drew 4,500 costume-wearing fans to San Diego’s Petco Park. The show aired Sunday on the network, which...

Call Sheet Posted 3 days ago

Meet and Eat: 5 Recent Trends in Hotel Catering

Get inspired by the latest trends for your next corporate gathering.

The Scout Posted 3 days ago

Pope Francis Plans U.S. Visit

The Philadelphia archbishop announced that Pope Francis plans to attend the World Meeting of Families, held in the city in September 2015, which would be the pontiff’s first visit to the United...

Call Sheet Posted 4 days ago

Music Festival Bans Native-American-Style Headdresses

Bass Coast, an electronic dance music festival in Canada, has banned attendees from wearing Native-American-style headdresses to the event. New York’s The Cut blog: “It seems unlikely that American festivals like Coachella...

Call Sheet Posted 4 days ago

Should Russia Remain Host of 2018 World Cup?

Critics are arguing that FIFA should move the 2018 World Cup out of Russia because of its aggression toward neighboring countries and its repressive domestic policies at home. Mashable: “In arguing that...

Call Sheet Posted 4 days ago

Eco-Friendly, Disposable Tableware for Events

Brooklyn-based Susty Party offers colorful, compostable plates, bowls, tablecloths, and more.

The Scout Posted 4 days ago

Are Your Assumptions About Gen Y and Social Media Wrong?

At the Event Innovation Forum in Los Angeles, Nicole Matthews discussed how the next generation of event planners may not be the best equipped to transition their personal social media experiences into the world of events.

News Posted 4 days ago

Tents and Trucks: a Hamptons 2014 Event Summary

Mega tents and gourmet food trucks are all over the East End this year.

Opinion Column: Ted Kruckel Posted 7 days ago

Female Comic-Con Attendees Fight Back Against Harassment

As the International Comic-Con gets underway in San Diego, some attendees are speaking out about what they see as a convention culture that permits offensive behavior toward women. Los Angeles Times: “The...

Call Sheet Posted 7 days ago

Emmy Producers Ask Stars to Carpool

With the Emmys moving to a Monday night from its traditional Sunday date, logistical challenges such as dealing with rush-hour traffic are prompting producers to change their arrivals set-up. Hollywood Reporter: “One...

Call Sheet Posted 7 days ago

How to Beat Back Ambush Marketing

Ambush marketers—people who crash official events or lurk just beyond their borders—present a problem for meeting and trade show planners who get no revenue from these groups and compete with exhibitors and...

Call Sheet Posted 7 days ago

10 Best Ideas of the Week: Carnival-Style Sponsor Booths, Gourmet B.L.T.s, a Floating Wedding Cake

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 7 days ago

Comic-Con Attendees Can Pilot Drones

To promote the release of 24: Live Another Day, Fox is giving Comic-Con attendees the chance to pilot drones around San Diego’s Petco Park, starting today. Mashable: The promotion “includes lessons from...

Call Sheet Posted 8 days ago

Toronto International Film Festival Gets Strict About Premieres

Still the home for the biggest movie premieres, the Toronto International Film Festival is facing competition from the likes of the Telluride Film Festival to debut films. So its organizers implemented a...

Call Sheet Posted 8 days ago

Fox Cancels Evel Knievel-Like Stunt

Dealing another blow to live stunts on television, Fox has cancelled a plan to recreate Evel Knievel’s attempt to jump a motorcycle over the Snake River Canyon. The Hollywood Reporter: “‘Due to...

Call Sheet Posted 8 days ago

Miami Swim Week: Inside the Runway Shows, Sponsor Activations, and V.I.P. lounges

Mercedes-Benz Fashion Week Swim marked its 10th year of swimsuit design and industry parties.

Event Report Posted 8 days ago

17 Ways to Use Video to Market Your Event

Try these strategies to create shareable video content before, during, and after your event.

Event Intelligence Posted 8 days ago

Emmy 2014 Preview: Governors Ball Will Get Colorful Laser Show

Media-enhanced Versa tubes and thousands of LED lights will pulsate throughout the West Hall of the Los Angeles Convention Center.

News Posted 9 days ago

How Concerts Are Embracing Event Technology

From wristbands that allow cashless payments to live streaming performances, concerts have become the epicenter of experimenting with technology at live events. NBC News: “Nick Panama, co-founder of music label-turned event technologies...

Call Sheet Posted 9 days ago

Why Big Events Hurt Business Travel

Inflated hotel rates because of big events are pushing businesses to move their meetings to other cities, according to Kevin Maguire, former director of travel for intercollegiate athletics at the University of...

Call Sheet Posted 9 days ago

See Pizza Hut’s Wacky Comic-Con Stunt

To promote a partnership with the new movie Teenage Mutant Ninja Turtles, Pizza Hut will bring a tank-like vehicle that throws pizzas to International Comic-Con in San Diego. The Hollywood Reporter: “The...

Call Sheet Posted 9 days ago

Hot Wheels: 6 New Food Trucks for Outdoor Events

Deliver tasty fare to guests at your next outdoor gathering from some of the newest food trucks on the road.

The Scout Posted 9 days ago

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