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Q&A: Lessons From an "Eventpreneur" and His Predictions for the Future

Event Report

Pandora Targets College Students With Back-to-School Concert

Event Report

See Inside Ikea's Buzz-Building Mobile Tour

Idea File

8 Ideas for Back-to-School-Inspired Catering

Now Accepting Speaker Submissions for the Event Innovation Forum

The Fight Against Conference Crashers

New technology is helping conference planners keep people from crashing their events, but planners still have work to do to convince potential attendees that the cost and content of an event are...

Call Sheet Posted about 19 hours ago

Lay's and the Future of Sampling Events

The potato chip brand Lay’s is among the companies innovating new ways to let consumers sample their product. In a promotion last week, people could order a free picnic basket with new...

Call Sheet Posted about 19 hours ago

Parents Group Warns MTV to Keep Award Show Clean

It was just one year ago that Miley Cyrus made "twerking" part of our national vocabulary at the MTV Video Music Awards. Citing that performance, the Parents Television Council asked MTV to...

Call Sheet Posted about 19 hours ago

How to Promote an Event Like a Millennial

When it comes to promoting events, planners have a lot to learn from millennials, the enthusiastic generation that seems to live on social media. Small Business Trends: “Work a variety of social...

Call Sheet Posted 2 days ago

Why the Mason Jar Has Become an Event Staple

The Mason jar has become a staple of event decor, used to serve cocktails, to hold floral arrangements, and in lighting. Here’s a short history of its resurgence. The New York Times:...

Call Sheet Posted 2 days ago

How Event Space Can Unite the Tech Industry

An Atlanta technology executive believes that having dedicated event space can unite the city’s tech scene. Now J. Cornelius is creating a space called Paragon and has support from companies such as...

Call Sheet Posted 2 days ago

How to Plan on a Budget—and Still Be Innovative

At the Event Innovation Forum in Los Angeles, Todd Hawkins discussed smart ways corporate and nonprofit events can stand out from the crowd without breaking the bank.

News Posted 2 days ago

What Shark Week's Two-Day Fan Fest Looked Like

In an effort to inject the network's 27th Shark Week with a fresh feel, organizers brought Jimmy Buffett and other experiential entertainment options to Hermosa Beach for the inaugural Fin Fest.

Event Report Posted 5 days ago

Reebok Superfans Compete for Biggest Tattoo

The person who gets the largest tattoo at a Reebok-sponsored pop-up will win a one-year sponsorship deal for the fitness craze CrossFit. Adweek: “With an assist from Stockholm-based tattoo parlor Salong Betong...

Call Sheet Posted 5 days ago

Apple Looks to Increase Experimental Marketing

Apple appears to be adding more events to its marketing mix, according to a recent job posting for the tech giant. Tech Insider: “Another listing is of ‘Senior Event Manager’, who will...

Call Sheet Posted 5 days ago

Cisco Revives Las Vegas Sales Meeting

For the first time in six years, Cisco is gathering some 20,000 employees for a three-day sales meeting in Las Vegas. C.E.O. John Chambers said the effort will educate employees about new...

Call Sheet Posted 5 days ago

10 Best Ideas of the Week: Paint Cans as Decor, a $250 Cocktail, Giant Bubbles

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 5 days ago

7 Tips for Managing R.S.V.P. Timelines

Keep R.S.V.P.s on track with these tips from pros in the invite industry.

Event Intelligence Posted 5 days ago

Emmys Plan Tribute to Robin Williams

The Primetime Emmys telecast is planning a special tribute to actor and comedian Robin Williams, who died this week, according to producer Don Mischer. TV Guide: “Awards show producers frequently find themselves...

Call Sheet Posted 6 days ago

Police Used Facial-Recognition Software at Boston Music Festivals

At the 2013 Boston Calling music festival—the first large public gathering in Boston following the bombings at the city’s marathon—police experimented with a new event monitoring platform that uses facial-recognition software. Civil...

Call Sheet Posted 6 days ago

Nicki Minaj Sued Over Role as Event Host

IMP Entertainment is suing rapper Nicki Minaj for $50,000 over her performance hosting an event during the N.B.A. All-Star weekend in 2011. New York Post: “Minaj was 90 minutes late for her...

Call Sheet Posted 6 days ago

How to Get Young Professionals to Your Trade Show

A recent exhibition survey showed that young attendees prefer printed programs, weekday events, and email communication.

News Posted 6 days ago

Why Brad Pitt's New Orleans Gala Had a Construction Theme

Sheets of nails became centerpieces and other decor choices reinforce the homebuilding mission of the nonprofit Make It Right Foundation.

Event Report Posted 6 days ago

Atlantic City’s Revel Casino to Close

Revel Casino Hotel, a $2.4 billion property that opened less than three years ago, will close in September after its owners filed for bankruptcy and failed to find a buyer for the...

Call Sheet Posted 7 days ago

Sports Team Bans iPads From Stadium

Choosing security over potential social media interactions, Manchester United banned laptops, iPads, and other tablet devices at Old Trafford stadium. The soccer club says the ban is a safety issue and that...

Call Sheet Posted 7 days ago

New Balance Plans Unusual Product Launch

New Balance is rolling out a new shoe with a live video that will be streamed to 50 specialty running stores. The brand is training the stores in how to host mini...

Call Sheet Posted 7 days ago

Would You Pay $250 for a Cocktail?

Event Snapshot Posted 7 days ago

Puma Hosts Soccer Game Inside Grand Central Terminal

To celebrate its partnership with Arsenal, Puma hosted an indoor soccer game replete with a 30-foot canon.

Event Report Posted 7 days ago

Teen Choice Awards 2014: Inside the V.I.P. Tent and Celebrity Gift Suite

Organizers of events surrounding Fox's annual show created spaces littered with products and decor that appealed to both young talent and their older, often equally influential, companions.

Event Report Posted 8 days ago

Chicago Is Most Popular Meeting Destination

Topping both Orlando and Las Vegas, Chicago is the top domestic destination for corporate meetings and events, according to booking data from Cvent. USA Today: “Chicago has seen extensive investment in its...

Call Sheet Posted 8 days ago

Levi’s Angers Fans With Dress Code at Free Concert

Fans hoping to attend a free concert sponsored by Levis’ in Brooklyn August 5 were turned away when they weren’t wearing the denim brand’s products. New York Daily News: “Concert industry observers...

Call Sheet Posted 8 days ago

The Surprising Economic Impact of Endurance Races

Marathons, triathlons, and other endurance races had an economic impact of $64.1 million in San Diego last year, according to a new study from the National University System Institute for Policy Research....

Call Sheet Posted 8 days ago

New App Measures Attendees' Emotions and Moods at Events

Find out how to gather real-time data on how your attendees feel rather than just what they think.

Event Intelligence Posted 8 days ago

Miami/South Florida's Top 100 Events 2014

The list of the meetings, parties, and industry gatherings that make the most impact in Miami/South Florida year after year.

Top 100 Posted 8 days ago

How to Host a Screening in a Museum

Doubling as the premiere for James Cameron's Deepsea Challenge 3D documentary and the debut of Rolex's Deepsea Sea-Dweller diver timepiece, one event built a screening room inside the American Museum of Natural History's Milstein Hall of Ocean Life.

Event Report Posted 8 days ago

Teen Choice Awards' Red Carpet Photo Booth

Instagram sponsored a space-age photo booth at the Teen Choice Awards Sunday, drawing celebrities who then posted the images to the social media site. Hollywood Reporter: “Social photo booths are au courant...

Call Sheet Posted 9 days ago

See a $900 Cupcake

To celebrate his wife’s birthday, a man asked Toronto’s Le Dolci bakery to make a very special cupcake. The result? A $900 confection that included 24-karat gold flakes, limited-edition Courvoisier cognac, and...

Call Sheet Posted 9 days ago

Should Gun Shows Sell Alcohol?

The Texas Alcoholic Beverage Commission is considering whether to allow alcohol sales at gun shows in the state. Associated Press: “Under current rules, if a gun show is held at a venue...

Call Sheet Posted 9 days ago

The Dos and Don’ts of Mobile Engagement at Events

At the Event Innovation Forum in Los Angeles, Sean MacNeill shared tips on how event and meeting planners can use texts, short videos, and other messages to communicate with attendees in real time.

News Posted 9 days ago

How One Party Favor Got Guests Buzzing on Social Media

Personalized portraits at a launch event for Beautyblender saw guests promoting the gift—and the beauty brand—on Instagram.

Event Report Posted August 8, 2014, 3:56 PM EDT

Petition Calls for Weird Al to Perform at Super Bowl

A movement is underway to get pop’s most famous parodist, Weird Al, to perform at the Super Bowl halftime show. Nerdist: “In a not-at-all bizarre twist, given the rabid fanbase the musician...

Call Sheet Posted August 8, 2014, 8:24 AM EDT

Drinking Problems at Country Music Concerts

A number of alcohol-related incidents at country music concerts this summer—including a Keith Urban concert in Massachusetts where nearly two dozen concertgoers went to the hospital for intoxication and a man is...

Call Sheet Posted August 8, 2014, 8:24 AM EDT

Tech Conference Criticized for Condom Sculpture

BSides Las Vegas, an information security conference, is drawing criticism for a large-scale “colosseum of condoms” welcoming attendees to the event. The condoms are promotional items from the antivirus company Bitdefender. Valleywag:...

Call Sheet Posted August 8, 2014, 8:24 AM EDT

Mercedes-Benz Uses Live Art to Kick Off Concert Tour

The luxury brand is bringing Alabama Shakes, Mayer Hawthorne, and Young the Giant, along with street artist Mr. Brainwash, on the road to promote its new vehicle.

Event Report Posted August 8, 2014, 7:15 AM EDT

10 Best Ideas of the Week: Pop-Up Band Recitals, a High-Tech Lemonade Stand, Doughnuts Hanging From Trees

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted August 8, 2014, 7:00 AM EDT

Venue Quality Controversy at Women’s World Cup

Players in the 2015 Women’s World Cup are threatening to sue because of artificial turf at six venues in host country Canada. Fox Sports: “Artificial turf does alter the nature of the...

Call Sheet Posted August 7, 2014, 8:04 AM EDT

Brands Use Graphic Novels as Marketing Tool

As comic book movies dominate the box office and events like Comic-Con explode in popularity, brands are experimenting with graphic novels of their own. Bacardi recently released a digital illustrated novel about...

Call Sheet Posted August 7, 2014, 8:04 AM EDT

Trump Wants His Name Off Atlantic City Properties

Donald Trump is suing to have his name removed from two Atlantic City casino—the Trump Plaza and the Trump Taj Mahal—and plans to sell his 9.8 percent stake in the properties. The...

Call Sheet Posted August 7, 2014, 8:04 AM EDT

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