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13 Ideas From Summer Food Events


A New—and Charitable—Way to Recycle Floral Decor

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10 Best Ideas of the Week: Flowery Poodles, Shadow Dancers, an Elephant on Stilts

Event Intelligence

5 Tips to Create Successful Incentive Travel Programs

Why E-Sports Matter for Events

As the popularity of video games grows—they have overtaken the music industry in global revenue—promoters have translated games into the world of live events, hosting competitions that draw tens of thousands of...

Call Sheet Posted about 15 hours ago

The Challenges of Event Marketing to Federal Workers

Virtual conferences, custom apps, e-books, and other strategies have risen in importance compared to trade shows for government contractors to reach federal agencies. Washington Post: “The share of federal workers who didn’t...

Call Sheet Posted about 15 hours ago

Princess Diana’s Wedding Cake Auctioned Off

A slice of cake from the 1981 wedding of Prince Charles and Princess Diana sold for $1,375 to a private collector at an online auction. New York Post: “The cake came in...

Call Sheet Posted about 15 hours ago

Facebook Debuts Event Ads

Facebook is appealing to event marketers with its rollout of a new advertising product that will appear in users’ news feeds. Adweek: “It doesn't appear that the social giant is defining "events"...

Call Sheet Posted 5 days ago

Jay Z's Made in America Festival Plans L.A. Debut

With 50,000 people a day projected to attend Jay Z’s inaugural Los Angeles version of Made in America festival this weekend, neighbors are worried about the logistics and complained to festival and...

Call Sheet Posted 5 days ago

Would You Send an Invite Made of Pizza?

Fashion Week and greasy food don’t necessarily go together, but Charlotte Ronson is making a statement with an edible invitation. New York: “Charlotte Ronson has teamed up with ‘sexy’ New York pizza...

Call Sheet Posted 5 days ago

Famous 'Friends' Coffee Shop Opens Pop-Up

To mark the 20th anniversary of Friends, Warner Brothers Television Group will open a recreation of the show’s Central Perk coffee shop with Eight O’Clock Coffee. Entertainment Weekly: “Visitors to the decorated...

Call Sheet Posted 6 days ago

Why Event Marketing Works Better than Facebook Ads

Event-driven marketing is a better strategy than Facebook ads, says Forbes columnist Mark Fidelman. A strategy that gets so-called influencers involved—from social promotions to events with highly vetted guest lists—will achieve better...

Call Sheet Posted 6 days ago

Company Plans to Drop Grilled Cheese From Sky

The Australian cheese company Jafflechutes is planning a bizarre promotion in which it will parachute in about 40 grilled cheese sandwiches to customers waiting near a Brooklyn restaurant below. Brokelyn: “The actual...

Call Sheet Posted 6 days ago

How to Plan Social Media for Political Events

The Equatorial Guinea Economic Forum was planned to follow the U.S.-Africa Leaders Summit.

Event Report Posted 6 days ago

Massive Bud Light Activation Divides Colorado Town

In advertisements all summer, Bud Light has been teasing its upcoming takeover of a city. Now that the residents of Crested Butte, Colorado, know it’s their city Bud Light plans to invade...

Call Sheet Posted 7 days ago

N.F.L. Plans New Experiences to Get Fans to Games

The N.F.L. and TV networks have made it almost too comfortable to watch a game from home or a sports bar rather than live in a stadium, so the league is launching...

Call Sheet Posted 7 days ago

Burning Man Opening Delayed by Rain

Burning Man—a festival that takes place in the desert—did not open its gates on time because of rainy weather, leaving some 70,000 attendees to figure out what to do during the delay....

Call Sheet Posted 7 days ago

Emmy Awards 2014 Spotlight: Inside the Week's Top Events

From preparties to after-parties, see how HBO, Variety, and other brands created standout events during Emmy week.

Event Report Posted 7 days ago

TIFF Preview: 2014's Biggest Parties and Brand Activations

Here's a look at what's in store for this year's 10-day Toronto International Film Festival.

News Posted 7 days ago

Emmys Delivers Competent But Safe Show

Monday night’s Primetime Emmy Awards provided few surprises, awarding prizes to many previous winners and host Seth Meyers steering the ship without making too many waves. (Although the less said about Weird...

Call Sheet Posted 8 days ago

Samsung Criticized for Ice Bucket Challenge Ad

TechCrunch and PRNewser took issue with a recent online ad from Samsung in which its Galaxy S5 smartphone is depicted as taking the ALS ice bucket challenge, a viral fund-raising stunt for...

Call Sheet Posted 8 days ago

Would You Eat Dinner in a Dumpster?

Only in Brooklyn would you see a charity dinner held in a Dumpster. The “Salvage Supperclub” is a chef-prepared, multicourse meal made from food waste from local restaurants, farmers' markets, farms, and...

Call Sheet Posted 8 days ago

Nissan's 'Gran Turismo' Campaign Bridges Virtual and Real Worlds

See how the automaker created a social media campaign that extended its exposure into the video game community.

Event Intelligence Posted 8 days ago

Why Nike Built Its Own Tennis Court in Manhattan

To show off its new Nike Court collection before the U.S. Open, the sportswear giant built its own space for tennis tournaments at a busy intersection in Manhattan.

Event Report Posted 8 days ago

11 Fresh Ideas From Back-to-School Events

See how Pottery Barn Kids, Kipling, and Teen Vogue prepared students and parents to go back to school.

Idea File Posted 8 days ago

Event Producers Give MTV V.M.A.s a "C": Sponsorship Felt "Heavy-Handed"

Industry pros rated the 2014 MTV Video Music Awards, discussing everything from Beyoncé's performance to sponsorship integration.

News Posted 8 days ago

V.M.A.s Stick to Business as Usual

Despite some references to current events—Common referenced the civil rights protests in Ferguson, Missouri, and Miley Cyrus invited a formerly homeless youth to accept her award for video of the year—the MTV...

Call Sheet Posted 9 days ago

U.S. Open Debuts Wearable Technology for Ball Boys

At the U.S. Open this week in New York, Ralph Lauren will debut wearable technology in its uniforms for the ball boys. The New York Times: “What spectators will see this week...

Call Sheet Posted 9 days ago

Earthquake Hits Napa During Peak Season

A magnitude-6.0 earthquake struck California’s Napa Valley Sunday, but most wineries and restaurants recovered to welcome tourists and groups visiting during peak season. USA Today: “Wineries reported a high number of calls...

Call Sheet Posted 9 days ago

5 Active Teambuilding Ideas for Groups

From dog sledding to a mud race, here are new teambuilding activities designed to keep meeting guests moving.

Idea File Posted 9 days ago

How Tech Moguls Are Ruining Burning Man

Instead of roughing it in the desert at the Burning Man festival, tech elite are bringing custom yurts, sushi chefs, and bathroom trailers. The New York Times: “Over the last two years...

Call Sheet Posted August 22, 2014, 8:30 AM EDT

Robots Can Now Decorate Cakes

It might not be ready to finish off event cakes just yet, but one robot has been programmed to frost and lightly decorate cakes. Huffington Post: “This robot, from Unifiller, shoots out...

Call Sheet Posted August 22, 2014, 8:30 AM EDT

MTV Helps Brands With Real-Time Marketing at V.M.A.s

To reach millennial audiences, brands such as Pepsi and Verizon Wireless have strategies to create real-time ads during Sunday’s MTV Video Music Awards and other live events. The New York Times: “There...

Call Sheet Posted August 22, 2014, 8:30 AM EDT

MTV V.M.A.s Most Memorable Moments: Event Planners Share Their Top Picks

From standout set design to provocative performances, planners reveal what has impressed them about the annual show.

Readers' Forum Posted August 22, 2014, 8:09 AM EDT

10 New San Diego Venues for Summer Meetings and Events

Location Scout Posted August 22, 2014, 7:15 AM EDT

'Vanity Fair' Considers New Oscar Party Venue

After hosting its annual Oscar party in a parking lot this year, Vanity Fair editor in chief Graydon Carter is looking for a new venue. Several sites are under consideration, although the magazine...

Call Sheet Posted August 21, 2014, 8:14 AM EDT

Tech Entrepreneurs Fight Over Event Names

Tech Entrepreneurs Elliott Bisnow and Paddy Cosgrave—both named BizBash innovators—are battling each other in a trademark lawsuit tied to the names of their tech events. Bisnow, founder of Summit Series, is suing...

Call Sheet Posted August 21, 2014, 8:14 AM EDT

Would You Pay $16,000 to See the Victoria’s Secret Fashion Show?

Cornucopia Events, the London-based event company responsible for tickets to the Victoria’s Secret fashion show and after-party, are charing nearly £10,000—or about $16,000—to attend the December 2 event. The Telegraph: “The Victoria's...

Call Sheet Posted August 21, 2014, 8:14 AM EDT

Why Socially Conscious Meetings Are a Growing Trend

Gatherings that include cultural, environmental, or charitable components are what corporate groups want now.

Event Intelligence Posted August 21, 2014, 7:30 AM EDT

10 Tips to Minimize Food Waste at Events

Consider these ideas to make your food and beverage service more sustainable—and save money.

Event Intelligence Posted August 21, 2014, 7:15 AM EDT

10 New Houston Venues for Summer Meetings and Events

Location Scout Posted August 21, 2014, 7:00 AM EDT

8 Mistakes Planners Make When Booking Bands

Planners and producers weigh in on how everything from placing too much importance on a big headliner to choosing the wrong venue can negatively impact entertainment at an event.

Event Intelligence Posted August 20, 2014, 4:25 PM EDT

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