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The Scout

Book Smart: 18 Library-Inspired Pieces for Rent

Event Report

How the San Francisco Symphony Held 5 Events on a Single Night

Event Report

Ferrari Takes Over Beverly Hills for Milestone Anniversary

Event Intelligence

Why Esquire Network Wants to Be Disruptive and Authentic With Events

Find Out America’s Top-Grossing Restaurant

With $64.6 million in sales in 2013, Tao Asian Bistro in Las Vegas is the top-grossing restaurant in America. Los Angeles Times: “In the Venetian Hotel right on the Strip, Tao sported...

Call Sheet Posted about 16 hours ago

The Biggest Music Festival You’ve Never Heard Of

This week the CMJ Music Marathon comes to New York, a five-day music festival that comprises a roster of 1,200 bands playing at venues across the city. Despite the massive footprint, the...

Call Sheet Posted about 16 hours ago

Why E-Sports Could Become a Major Event Category

By investing in technology and creating a governing body, the South Korean government has helped launch the popularity of e-sports—professional video gaming competitions—which could explode globally. New York Times: “Time and again...

Call Sheet Posted about 16 hours ago

What Do Conferences for Women Accomplish?

One of the trendiest new conference types celebrates high-achieving women, with media companies sponsoring at least a dozen this year. But columnist Ann Friedman wonders, are we asking too little of the...

Call Sheet Posted 4 days ago

Microsoft Plans Mega Tech Conference

Microsoft announced it would consolidate at least five of its major shows into one large conference, called Ignite, to be held May 4-8 in Chicago. CRN: “At Ignite, Microsoft will show off...

Call Sheet Posted 4 days ago

Syracuse Disinvites Photographer Who Covered Ebola Crisis

Saying that students were fearful of meeting with a photographer who recently covered the Ebola crisis in Liberia, Syracuse University disinvited three-time Pulitzer Prize-winning photographer Michel du Cille from coming to campus....

Call Sheet Posted 4 days ago

How a Music Festival Managed a Serious Attendance Boom

Miami's III Points Festival switched venues to accommodate its 14,000 attendees.

Event Report Posted 4 days ago

10 Best Ideas of the Week: a V.I.P. Porta-Potty, Group "Prancercise," Unusual Food Mash-Ups

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 4 days ago

Report From IMEX 2014: 5 Trends Shaping Meetings Right Now and In the Future

At the fourth and largest installment of the incentive travel, meetings, and event show, the buzz was about the industry’s evolution.

Event Intelligence Posted 4 days ago

Neil Patrick Harris to Host Oscars

Actor Neil Patrick Harris will host the 87th Academy Awards next year. Time: “The actor, best known for his work on How I Met Your Mother, has become in recent years a...

Call Sheet Posted 5 days ago

The Tricky Puzzle of Gala Seating Charts

Getting the seating chart perfect at galas and other important events is a challenge, and even more so at Washington events where strict protocol is necessary and a social-climbing guests can surreptitiously...

Call Sheet Posted 5 days ago

What It Costs to Disinvite a Speaker

Pasadena City College invited—then disinvited and finally reinvented—Oscar-winning screenwriter Dustin Lance Black to be its commencement speaker earlier this year and ended up paying a settlement to keep him from suing the...

Call Sheet Posted 5 days ago

How Southwest Made a Flight Feel Like a Theme Park

The airline staged a whimsical promotion to launch nonstop service between Dallas and Orlando.

Event Snapshot Posted 5 days ago

Bud Light Turns Quiet Ski Town Into Raucous Advertising Set

The beer brand hosted 1,000 of its biggest fans at a three-day party that turned a small Rocky Mountain town into “Whatever, USA.”

Event Report Posted 5 days ago

21 Reasons Austin City Limits Is Bigger Than Ever

The Texas music festival continued its upward momentum, drawing big crowds and just as impressive activations from brands during its 2014 run.

Event Report Posted 5 days ago

California’s Foie Gras Ban Stands

The U.S. Supreme Court declined to hear an appeal of California’s foie gras ban, letting the law stand. Restaurants and farmers had challenged the law, which went into effect in 2012. Los...

Call Sheet Posted 6 days ago

Blogger Cancels Speech After Death Threats

Video game critic and blogger Anita Sarkeesian cancelled a speech after receiving specific death threats and learning that the venue at Utah State University could not restrict firearms. Salt Lake Tribune: “Sarkeesian...

Call Sheet Posted 6 days ago

Macy’s to Start Black Friday Shopping Even Earlier

Macy’s is pushing the trend of starting Black Friday holiday shopping on Thanksgiving day even earlier, opening stores at 6 p.m., two hours earlier than last year. Huffington Post: “In doing so...

Call Sheet Posted 6 days ago

Why the New Yorker Festival Is the Model of a Modern Magazine Event

The festival’s content, business strategy, and sponsor activations are an example for the rest of the media world.

Event Intelligence Posted 6 days ago

Foodie Fusion: 10 Hybrid Dishes for Events

These food mash-ups are like a culinary chemistry experiment.

The Scout Posted 6 days ago

See Why Stormtroopers Guarded a Los Angeles Gala

The Los Angeles Philharmonic gala featured an appearance from some otherworldly characters.

Event Report Posted 6 days ago

Salesforce Takes Over San Francisco

With a lot of hype and big-name speakers and performers, the annual Salesforce conference kicked off Monday in San Francisco. San Francisco Chronicle: “This year’s edition of Dreamforce, which starts Monday, is...

Call Sheet Posted 7 days ago

Must-See Pumpkins Grown in Shape of Frankenstein

An organic farmer in California has come up with a pumpkin that looks anything but natural: It’s shaped in the form of Frankenstein. Grown in a custom mold, the creation has become...

Call Sheet Posted 7 days ago

How Samsung is Moving Beyond the Oscars Selfie

Samsung scored perhaps the biggest product placement of the year when Oscars host Ellen DeGeneres took a star-studded selfie at the ceremony. The moment was planned, and the company has since moved...

Call Sheet Posted 7 days ago

How Disaronno Is Targeting Influencers With Events

With a summer camp weekend in the Hamptons and other targeted concepts planned, the liqueur brand is finding experiential ways to reach new customers.

Event Intelligence Posted 7 days ago

Innovation Forum Speaker Preview: 5 Ways Your Meeting Is Boring

Ryan Begelman, C.E.O. of Bisnow Media, shares his tips for creating events that are anything but ordinary.

Event Intelligence Posted 7 days ago

Why Microsoft Built a Garage for Advertising Week

The tech giant's activation at the industry conference allowed people to tinker with new products in a relaxed setting.

Event Report Posted 7 days ago

Las Vegas Welcomes Gay Marriage

After an appeals court overturned Nevada’s ban on gay marriage, Las Vegas, the self-described “marriage capital of the world,” prepared to get in on the big business of same-sex weddings. The Daily...

Call Sheet Posted 8 days ago

Improving the Fan Experience at Live Sports Events

For some sports fans, the comforts of home beat attending games in person. So marketing pros like those at Mississippi State University are developing incentives to pack stadiums and arenas. The university...

Call Sheet Posted 8 days ago

HTC Latest Tech Company to Struggle With Product Launch

To debut its latest smartphone, HTC staged a fashion show with models in outre clothing carrying the product. The concept didn’t sit well with some tech press in the crowd. TechCrunch: “The...

Call Sheet Posted 8 days ago

13 Speakers to Book for Conferences Right Now

Here are some commonly requested speakers from the top bureaus to inspire guests at your next event.

Event Intelligence Posted 8 days ago

TV Premiere Builds Custom Theater on the Beach

L.A.’s beach city is central to DirecTV’s new drama, but it didn’t have a venue that could support the event—so the production team made one.

Event Report Posted 8 days ago

Fall 2014: 85 New Entertaining Ideas for Meetings and Events

Here's a look at the latest fall party ideas.

News Posted 8 days ago

Guest Column: 3 Ways Attendee Insights Can Make Events More Profitable

How using data and other information about attendees can improve events and meetings.

Opinion Posted 10 days ago

Wendy’s Hires Stars for Barbecue 'Tweet-a-Thon'

To promote a new line of BBQ sandwiches and sides, Wendy’s sponsored a “tweet-a-thon” with celebrities Alfonso Ribeiro (Carlton from The Fresh Prince of Bel-Air and currently on Dancing with the Stars)...

Call Sheet Posted 11 days ago

Promoters Fight for Control of Beloved L.A. Venue

Live Nation is making a play for management of city-owned Greek Theatre in Griffith Park, whose contract with Nederlander Concerts comes up for renewal next year. Events giant AEG is partnering with...

Call Sheet Posted 11 days ago

Political Conventions Allowed New Funding Sources

Political parties can now form new committees to raise money to pay for their national conventions, after a Federal Election Commission ruling Thursday that was opposed by critics who warned against raising...

Call Sheet Posted 11 days ago

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