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Event Report

Sundance 2015: See Engaging Activations From New Festival Sponsors

Event Intelligence

Why Crowdshaping Can Give Guests the Event They Want

News

How a New Film Fest Landed a Major Sponsor

Idea File

10 Sporty Ideas for Football-Viewing Parties

From the Editors

Call for Speakers: What Do You Want to Share?

Events Create Excitement for Super Bowl Ads

Brands like Pepsi and Doritos are using an events to build excitement for their Super Bowl commercials. The event marketing strategy is intended to maximize their investment of $4.5 million for a...

Call Sheet Posted about 8 hours ago

Cracking Down on Grammy Ticket Scalping

With the Grammy awards coming up February 8, the Recording Academy is cracking down on ticket scalping, filing a lawsuit against one particular scalper who previously got in trouble for selling scalped...

Call Sheet Posted about 8 hours ago

F.C.C. Rules Against Hotels Blocking Wi-Fi Access

Days after Marriott dropped its effort to block Internet access for guests using personal Wi-Fi hot spots, the Federal Communications Commission rules that the practice is illegal. CNET: “Any company that attempts...

Call Sheet Posted about 8 hours ago

Smithsonian Considers Expanding to London

The Smithsonian Institution may open an exhibition space in London in a planned cultural district at the site of the 2012 Olympics. It would be the institution’s first permanent expansion outside of...

Call Sheet Posted yesterday

New Tech Tool Matches Local Events With Sponsors

The tech start-up HelloSponsor wants to streamline the event sponsorship process, matching local events with sponsors and offering analytics to see how effective the relationship is. TechCrunch: “The HelloSponsor team is looking...

Call Sheet Posted yesterday

Which Musical Icon Is Getting a Hologram Now?

Holograms, the technological trick that has brought back famous faces from the dead, will create a new image of Buddy Holly for a concert tour planned for 2016. Hollywood Reporter: “Hologram USA...

Call Sheet Posted yesterday

16 Shades of Gray Decor Inspiration

The neutral color adds a striking—and far from boring—look to corporate events and parties.

Idea File Posted yesterday

Taking Flight: Is the Latest Venue Trend in the Air?

Southwest, American, Disney, and MasterCard are among the brands that have partnered on unusual mid-flight events in the past year.

Trend Spotted Posted yesterday

The Rules of Real-Time Blizzard Marketing

Toyota and Dairy Queen are among the brands trying to capitalize on the #Blizzardof2015 trend with real-time tweets about the storm. But the digital strategy is not without its risks—and not right...

Call Sheet Posted 2 days ago

N.F.L. Debuts Super Bowl App for Ticket Holders

The N.F.L. has created its first app specifically for the Super Bowl, but this one is intended just for people headed to the game to enhance the live event experience. Mashable: “The...

Call Sheet Posted 2 days ago

The Staging Trend at This Year’s Haute Couture

At the Dior haute couture show, held at the Musée Rodin in Paris, what was trending wasn’t the clothes–it was the “space-age” set design that placed mirrors on the ceiling, the mezzanine...

Call Sheet Posted 2 days ago

15 Cocktails and Drinks to Warm Up Winter Events

From hot chocolate to spiked apple ciders and toddys, these beverages will keep guests warm.

Idea File Posted 2 days ago

How to Use Live Sports Event Strategies at a Trade Show

Find out how a “fly cam” and other broadcasting tactics were used at this year's P.G.A. Merchandise Show.

Event Report Posted 2 days ago

See the Prohibition-Inspired SAG Awards Party

The annual after-party hosted by People magazine and the Entertainment Industry Foundation got a speakeasy look and feel in Los Angeles.

Event Report Posted 3 days ago

Austin Cuts Number of SXSW Event Permits

City officials are planning for fewer major events at this year’s South by Southwest and have changed the rules about sound levels at events. Austin Business Journal: “Concerns over the festival's impact...

Call Sheet Posted 3 days ago

Hollywood's Power Lunch Spots

Where do Hollywood’s biggest players meet to close deals? The Hollywood Reporter released its annual list of the top restaurants and clubs for lunch in Los Angeles now. See why Soho House...

Call Sheet Posted 3 days ago

Why Infiniti Wants More Event Marketing

Relying on a traditional ad mix of television, radio, and print spots won’t work to reach young car buyers, according to Matt Gunderson, chairman of the Infiniti National Dealer Advisory Board. He...

Call Sheet Posted 3 days ago

11 Ideas for a Disco-Theme Event

Here's how to infuse your event with a 1970s-style vibe.

Idea File Posted 3 days ago

How to Connect Events to a Nonprofit's Brand

At the Event Innovation Forum in New York, Lauren Kane explained why Charity:Water's brand is an important component of its fund-raising events.

News Posted 3 days ago

The Secrets to Award Show Seating Lists

The producers of Sunday’s 21st annual Screen Actors Guild awards share their secrets for creating seating charts for the event, which places 1,234 people at dinner tables. And like many event planners...

Call Sheet Posted 6 days ago

Huge Demand for Windows Conference

Timing the registration for its Build 2015 developer conference to a day after a major product announcement, Microsoft created demand that helped the event sell out in less than an hour. The...

Call Sheet Posted 6 days ago

Experiential Marketing Lessons From Big Events

The Sundance Film Festival, now underway, as well as South by Southwest, Live Aid, and even the World’s Fair in 1893 offer some of the best experiential marketing, according to Eddie Newquist...

Call Sheet Posted 6 days ago

16 Cool Ice Sculptures That Break the Mold

Frozen works of art are still one of the hottest decor trends at events no matter the time of year.

Idea File Posted 6 days ago

10 Best Ideas of the Week: a Kids-Only Press Conference, Toys as Decor, a Geodesic Dome Lounge

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 6 days ago

Comic-Con Could Leave San Diego

As San Diego’s plan to expand its convention center stalls, it may lose one of its biggest shows: Comic-Con International. With attendance of more than 130,000 people squeezing into 615,700 square feet...

Call Sheet Posted 7 days ago

The Super Bowl's Surprising Price Tag

Bidding to host the Super Bowl is a competitive process, but the mayor of this year’s host city of Glendale, Arizona, believes the game will cost the city more than $3 million...

Call Sheet Posted 7 days ago

Why Event Planning Is a Hot Field

Event planning is among the job fields with the most growth in the number of positions and in salary, according to the New York Department of Labor. AM New York: “There's no...

Call Sheet Posted 7 days ago

Turner Combines Network Upfronts Into One Big Show

Turner Broadcasting will present one big upfront presentation instead of individual events for each of its networks. Advertising Age: “The event, taking place on May 13 at the Theater at Madison Square...

Call Sheet Posted 7 days ago

Super Bowl XLIX Preview: What Brands Like Bud Light, DirecTV, and 'Playboy' are Bringing to the Big Game

Here's a sneak peek at what major brands have in store for Super Bowl parties and activations in Arizona next weekend.

News Posted 7 days ago

Video Game Launch Douses New York City in Soda

To launch Candy Crush Soda Saga, digital entertainment company King planned a public event that shut down a stretch of Broadway.

Event Report Posted 7 days ago

Networking App Helps Set Up "Dates" at Events

Find out how E-180 transforms events into peer learning hubs.

Event Intelligence Posted 7 days ago

Preston Bailey Asks if Big Flowers Are Over

On his blog, event designer Preston Bailey—famous for his gorgeous, over-the-top floral designs—shares criticism of his designs and aesthetic and wonders if the era of big flowers had ended. “If this statement...

Call Sheet Posted 8 days ago

Davos Adds Charitable Component

Planners of the World Economic Forum Annual Meeting in Davos, Switzerland, perhaps sensitive to the topics of the world’s richest people gathering at a time when others are struggling, has introduced a...

Call Sheet Posted 8 days ago

NBC Plans Free Live Stream of Super Bowl

NBC will produce a free 11-hour live stream of the Super Bowl that football fans can access from their desktop computers and tablets (Verizon has the smartphone rights). TechCrunch: “According to NBC...

Call Sheet Posted 8 days ago

How to Avoid Digital Disruption

At the Event Innovation Forum in New York, Will Travis discussed how Sid Lee seamlessly integrated technology into the experience at C2 Montréal.

News Posted 8 days ago

How to Plan a Kid-Friendly Convention

The Cubs Convention in Chicago had lots of perks for young baseball fans, including video games and meet and greets with mascot Clark the Cub.

Event Report Posted 8 days ago

15 Ideas for On-Theme Staff Outfits

On-site staff can help create immersive environments at events through inventive costumes, unusual makeup, or unique accessories.

Idea File Posted 8 days ago

Pope Francis Confirms Visit to U.S.

Pope Francis is planning a three-city tour of the United States in September to Washington, New York, and Philadelphia. Details of his trip attributed to the Catholic News Agency include visiting President...

Call Sheet Posted 9 days ago

Paris Fashion Week Boosts Security

Following deadly terrorist attacks in Paris, the organizer of Paris Fashion Week is boosting security measures. The measures by the Federation Francaise de la Couture are in part to make attendees feel...

Call Sheet Posted 9 days ago

Child Gets Bill for Missing Birthday Party

It’s not often that a child’s birthday party goes viral, but one British boy’s birthday did after his mother sent a bill to another child for missing the event. The friend’s parents...

Call Sheet Posted 9 days ago

Does Your Event Need an Anonymous Messaging App?

The app Secret creates a communication backchannel for event communities.

Event Intelligence Posted 9 days ago

How One Gala Offered Three Unique Experiences

The Pérez Art Museum Miami's benefit divided the evening into three sections, with different menus and service based on ticket price.

Event Report Posted 9 days ago

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