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10 Best Ideas of the Week: Uniqlo's Train Takeover, a Rainbow Bar, 'Simpsons'-Theme Slipcovers

Event Snapshot

A Splashy Way to Get Event Guests to Take Photos

Event Report

Why the Secret Service Escorted Show Horses Through Central Park

Idea File

11 Ideas From Music-Theme Events

Why More Brands Are Sponsoring New York Comic Con

More than 150,000 are expected to attend the 10th annual New York Comic Con, which runs through Sunday at the Jacob K. Javits Center and Hammerstein Ballroom. Brands including Chevy and Pepsi...

Call Sheet Posted about 6 hours ago

World Championship Punkin Chunkin Canceled for Second Year

The World Championship Punkin Chunkin, Delaware's annual pumpkin flinging contest, has been canceled for a second year in a row. The event, which was scheduled for next month at Dover International Speedway...

Call Sheet Posted about 6 hours ago

Oscars Welcome 81 Foreign-Language Film Entries

Eighty-one countries, including first-time entrant Paraguay, have submitted films in the foreign-language category for next year’s 88th Academy Awards, which will take place at the Dolby Theatre in Hollywood on February 28....

Call Sheet Posted about 6 hours ago

What Pandora's Acquisition of Ticketfly Means for the Music Industry

Internet radio company Pandora announced yesterday that it will buy event ticketing company Ticketfly for $450 million. The acquisition is expected to strengthen the connection between music listeners and live events and...

Call Sheet Posted yesterday

Lex Luthor Will Offer Free Wi-Fi at New York Comic Con

In what appears to be a viral marketing ploy, New York Comic Con attendees will get free Wi-Fi courtesy of Lex Luthor, the fictional villain played by Jesse Eisenberg in next year's...

Call Sheet Posted yesterday

How Hotels Are Catering to Millennial Weddings

Looking to serve a digitally connected generation and evolve alongside new technology, hotels are offering less conventional services for weddings. Financial Post: “For couples who do not want to rely on friends...

Call Sheet Posted yesterday

How Event Designers Celebrate

When not restricted by another company's identity and messaging, how do creative professionals mark big occasions?

Event Report Posted yesterday

5 Tips for Marketing to Millennials

Keep these ideas in mind to connect with the generation that dominates the American workforce.

Event Intelligence Posted yesterday

Why Local Curation Matters for Global Events

At Forbes's Under 30 Summit in Philadelphia, professional snowboarder Shaun White shared why he thinks the international expansion of the X Games failed and how he plans to take his events company...

Call Sheet Posted 2 days ago

New Facebook Features Let Viewers Engage With Live TV Shows

Facebook has unveiled new features, including hashtag polling and custom icons, which will allow viewers to better engage with live TV events. Adweek: "Taking a page from Twitter's playbook, Facebook will create...

Call Sheet Posted 2 days ago

How New Citigroup Sponsorship Will Affect ‘Today’ Show Concert Series

Starting next week, Today viewers will see some changes to the morning news program’s concert segment when Selena Gomez takes the stage. The live music series, which was sponsored by Toyota for...

Call Sheet Posted 2 days ago

8 Candy-Inspired Cocktails for Halloween Parties

From gummy garnishes to cotton-candy clouds, these sweet drinks are like the adult version of trick-or-treating.

Idea File Posted 2 days ago

Why a Brand Is Taking Over City Trains

Uniqlo is taking over Chicago trains to promote its latest store opening.

Event Report Posted 2 days ago

How 'The Simpsons' Premiere Took Over Krustyland

The newly renovated Krustyland was an obvious choice for The Simpsons' 27th season premiere, but it posed some logistical difficulties for organizers.

Event Report Posted 2 days ago

How Rio 2016 Organizers Are Avoiding Overspending

The team behind the 2016 Rio Olympic and Paralympic games are making spending cutbacks of as much as 30 percent to avoid going over a $3.6 billion budget. The budget has been...

Call Sheet Posted 3 days ago

Grading the 2015 Music Fests

The Los Angeles Times ranked the big music festivals it covered this year, grading the live experiences by cost, star power, food, and "body tax." The Stagecoach Festival scored the highest, with...

Call Sheet Posted 3 days ago

Why Firefly Organizers Aren't Worried About a New York Coachella

While a new New York City rock music festival from Coachella producers—tentatively titled Panorama—might launch the same weekend in June as Firefly, Red Frog Events, which organizes the Delaware music festival, isn’t...

Call Sheet Posted 3 days ago

An All-Girl Band Wants to Relaunch Lilith Fair

Pop-rock sister trio and Taylor Swift 1989 tour openers Haim revealed at the New Yorker Festival that they would like to bring back a Lilith Fair-style, all-female music festival for millennials. Their...

Call Sheet Posted 3 days ago

How a Pop-Up Made Consumers Feel at Home

Part aspirational living environment, part casual cocktail party, digital mattress start-up Casper's pop-up showrooms attempted to recreate the comforts of home.

Event Intelligence Posted 3 days ago

Innovation Forum Preview: DJ Saul on the Rules of Social Media Endorsements

Find out about the F.T.C.’s guidelines for social media marketing.

News Posted 3 days ago

See a Bar That Doubled as an Art Installation

At the Canadian Arts Foundation's gala, an art installation doled out drinks.

Event Snapshot Posted 3 days ago

Conde Nast Will Share Video From Biggest Events on Snapchat

Media events from the Vanity Fair Oscar Party to Glamour’s Women of the Year gathering will be shared on Snapchat, under a new deal between Condé Nast and the social network. It’s...

Call Sheet Posted 4 days ago

Event Planner Sued Over Pokémon-Theme Event

A Pokémon superfan cancelled a party celebrating the game after the company sued for copyright infringement—and now needs $4,000 to settle the case. GeekWire: “[Ramar Larkin] Jones had arranged the party every...

Call Sheet Posted 4 days ago

Critics Question Marketing Stunt for ‘Goosebumps’ Movie

Sony Pictures promoted its upcoming movie Goosebumps with a surprise visit by star Jack Black to a Minneapolis school, a stunt that the advocacy group Campaign for a Commercial-Free Childhood took issue...

Call Sheet Posted 4 days ago

10 Event Rules From New York Comic Con Planner Lance Fensterman

The man behind C2E2, BookCon, and this week's 150,000-attendee New York Comic Con shares how he takes care of his team, keeps his guests informed, and remembers to have fun.

Readers' Forum Posted 4 days ago

How Life Is Beautiful Grew to 108,000 Attendees in 3 Years

With tweaks to its music, art, food, and learning pillars, plus a new partnership with Insomniac, the Las Vegas festival expanded and improved the attendee experience as it swelled.

Event Report Posted 4 days ago

BizBash C.E.O. David Adler: Are You Ready for Anything at Your Events?

Recent tragedies are a serious reminder to industry professionals that responsible event organizing means being prepared for everything.

Opinion Posted 6 days ago

Where Presidents and Diplomats Shop for Gifts

Choosing gifts for visiting heads of state is a diplomatic minefield. Remember the faux pas when President Obama gave the British prime minister a box set of classic American films that were...

Call Sheet Posted 7 days ago

Denver Airport Evacuated Over Wedding Favors

A couple’s wedding favors—which looked like mini barrels of TNT—prompted authorities to evacuate Denver International Airport last month. Mashable: “The incident caused a 20-minute evacuation while bomb specialists deliberated what was in...

Call Sheet Posted 7 days ago

Stonewall Inn Given Landmark Status

The Stonewall Inn in New York, considered the site where the modern gay rights movement began—and now the end point for the annual Gay Pride Parade—received landmark status from the New York...

Call Sheet Posted 7 days ago

10 Best Ideas of the Week: a Multicolor Swim Tank, Bloody 'Scream Queens' Centerpieces, Smile-Triggered Photo Booths

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 7 days ago

Coachella Producers May Start New York Music Festival

AEG Live, producers of the popular Coachella Valley Music & Arts Festival, are scouting locations to bring a version of the event to the East Coast next June. New York Daily News:...

Call Sheet Posted 8 days ago

Couple Bills No-Show Wedding Guests for Dinner

A Minnesota woman whose babysitter cancelled at the last minute and could no longer attend a wedding received a bill from the newlyweds for the cost of her meal, including a service...

Call Sheet Posted 8 days ago

Critics’ Choice Awards Announce Big Changes

The Critics’ Choice Awards will combine its film and television honors into one ceremony and switch from a Thursday night to a Sunday night—moves intended to raise the profile of the awards...

Call Sheet Posted 8 days ago

How Tweeting Unlocked a Secret at This Event

Martell celebrated its 300th anniversary with activations that encouraged guests to promote the brand on social networks.

Event Report Posted 8 days ago

8 Eye-Catching Ideas for Fall Events

From Fiscus trees to "harvest calzones," here are ideas for capturing the season's bounty at events.

Idea File Posted 8 days ago

See a Photo Booth Triggered by Smiles

Find out how Air Miles is using the booth to reward its members around Canada.

Event Intelligence Posted 8 days ago

Why Epson Built a Giant Water Tank in Times Square

Epson celebrated the launch of its new printer with performances in a giant multicolor swim tank.

Event Report Posted 8 days ago

Fashion Week Recap: Inspiring Ideas From the Shows and Events

The high-profile fashion industry gathering offered a multitude of striking shows, even as biannual event worked through some growing pains.

Event Report Posted 9 days ago

Russia Plans Film Festival in Nice to Rival Cannes

Russia announced plans to host a film festival in Nice, France, in May that will show movies rejected by film festivals in Cannes, Berlin, and Venice. The Hollywood Reporter: “’Many well-known festivals...

Call Sheet Posted 9 days ago

NBC Pulls Out of Action Sports Tour

The Dew Tour, an action sports tour sponsored by PepsiCo, could end following NBS’s decision to shutter its action sports division that operated the tour. Pepsi is seeking another party to stage...

Call Sheet Posted 9 days ago

Warner Brothers to Offer Christmas Dinner at Hogwarts

Looking for the perfect Christmas gift for a Harry Potter fan? Warner Brothers Studio Tour is hosting a Christmas dinner in Hogwarts’ Great Hall in London. Mashable: “The event, which will take...

Call Sheet Posted 9 days ago

Announcing the Finalists for the 2015 BizBash Event Style Awards

The winners of this year's awards will be announced at BizBash Live: The Expo New York on October 27.

From the Editors Posted 9 days ago

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