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10 Best Ideas of the Week: an Ironic Doughnut Wall, Shake Shack's Super Bowl Package, a Hello Kitty Truck


Grammys Preview: a Sneak Peek at the After-Party's New Catering Menu

Idea File

11 New Coffee Cocktails for Buzz-Worthy Meetings and Events

Event Intelligence

How to Host a Real Mardi Gras Party, According to New Orleans Natives

How the New Super Bowl App Could Change All Live Events

When Levi’s Stadium opened in 2014, it was designed to be a high-tech stadium serving a Silicon Valley audience. And, obviously, it would have to have its own app. Designed by VenueNext...

Call Sheet Posted yesterday

Inside the Big Business of Women’s Conferences

Conference organizers have realized the surging interest in women’s conferences, gathering female executives, politicians, actresses, and activists in a parade of nearly nonstop events. But are they really accomplishing their goals? Bloomberg...

Call Sheet Posted yesterday

Gucci Plans Fashion Show in Westminster Abbey

Westminster Abbey—the historic church that serves as the final resting place of luminaries such as Charles Darwin and Queen Elizabeth I—will host its first fashion show in June when Gucci stages its...

Call Sheet Posted yesterday

Donald Trump Impersonators in Huge Demand for Events

Event planners not afraid of topical humor have turned to Donald Trump for entertainment—or at least the impersonators who portray him. Washington Post: “Ever since The Apprentice, they had been popular with...

Call Sheet Posted 2 days ago

What Music Festivals Mean to Cities

More than 250 music festivals take place in the United States alone each year, and from the best-known events to those just launching, they shape not only the culture but the economies...

Call Sheet Posted 2 days ago

Mystery Meat from 1951 Explorers Club Dinner Gets DNA Test

The annual dinner of the Explorers Club is known for its exotic dishes, but in 1951 it offered something no caterer before or since has been able to replicate: mammoth. The wild...

Call Sheet Posted 2 days ago

A New App for Chauffeuring V.I.P. Guests to Events

Teleport brings speakers and other V.I.P.s to your event via Uber with the touch of a button.

Event Intelligence Posted 2 days ago

Lady Gaga to Sing National Anthem at Super Bowl

The announcement comes on the heels of another high-profile gig for the superstar: a tribute to singer David Bowie at the Grammys. Academy Award winner Marlee Matlin will perform the anthem in...

Call Sheet Posted 3 days ago

Chinese New Year Promotion Conflicts With Black History Month

The N.B.A.’s Sacramento Kings had planned to celebrate the Chinese New Year with a giveaway of “Year of the Monkey” T-shirts but ended up canceling the promotion after complaints about its timing...

Call Sheet Posted 3 days ago

James Corden to Host Tony Awards

Tony award winner and The Late Late Show host James Corden will host the 70th annual Tony awards, which will be broadcast live from the Beacon Theatre on CBS June 12. Producers...

Call Sheet Posted 3 days ago

4 Fragrance-Focused Options for Corporate Teambuilding

New perfume-making workshops can help improve the chemistry between employees—just in time for Valentine's Day.

Idea File Posted 3 days ago

What the SAG Awards Bash Did Differently This Year

After moving to the Shrine stage, the People and Entertainment Industry Foundation official after-party got a look inspired by Hollywood's golden age.

Event Report Posted 3 days ago

Why Super Bowl Fans Are Sleeping Inside a Hot Dog

Oscar Meyer seized upon the sporting event to promote its unusual vehicle.

Event Snapshot Posted 3 days ago

Hockey Scores With Revamped All-Star Game

After a disappointing all-star game last year, the N.H.L. revamped its format for this weekend’s exhibition in Nashville with several rounds of 3-on-3 mini tournaments leading up to a championship. The experiment...

Call Sheet Posted 4 days ago

Designers Move Shows to Accommodate Kanye Spectacle

Two fashion designers have moved their New York Fashion Week shows after suddenly finding themselves competing with Kanye West’s just-announced fashion and music spectacle at Madison Square Garden on February 11. It’s...

Call Sheet Posted 4 days ago

SFX Entertainment Declares Bankruptcy

After months of speculation about its financial future, SFX Entertainment declared bankruptcy on Monday. The New York Times: “According to an announcement, the company’s many festivals around the world, including Electric Zoo...

Call Sheet Posted 4 days ago

How Snail-Mail Invitations Boosted This Show’s Attendance

Find out why organizers used formal, wedding-style invitations as a new marketing strategy.

Event Report Posted 4 days ago

8 Ideas for Football-Theme Events

Get ready for Super Bowl 50 with these ideas for entertaining.

Idea File Posted 4 days ago

Denver Motorcycle Expo Canceled After Fatal Biker Gang Fight

Fighting between rival biker gangs at the 38th annual Colorado Motorcycle Expo on Saturday left one person dead and with shootings and a stabbing resulting in one death. The venue, the National...

Call Sheet Posted 5 days ago

Chicago Beefs Up Security at Convention Center

Reflecting new security concerns after terrorist attacks that have targeted large gatherings, Chicago’s McCormick Place convention center will ramp up security at the venue, including at the upcoming Chicago Auto Show this...

Call Sheet Posted 5 days ago

Pepsi Plans Restaurant in New York

Pepsi is entering the restaurant business with a still-under-construction concept called Kola House in New York’s trendy meatpacking district. An initiative of the brand’s marketing department, the restaurant is intended to last...

Call Sheet Posted 5 days ago

12 New Design Ideas for Sit-Down Dinners

These architecturally inspired ideas can bring fresh perspective to a sit-down dining experience.

Event Report Posted 5 days ago

How One Event Had Guests Break New Year's Resolutions

Svedka hosted a January event that encouraged guests to embrace their gluttony, selfishness, and laziness.

Event Report Posted 5 days ago

Nominate Now: Who Is the Most Innovative Event Pro You Know?

We want suggestions for the event and meeting professionals you think should be featured in our 2016 Innovation Issue.

From the Editors Posted 5 days ago

Brands Could Scale Back Convention Plans With Trump Nomination

Companies with plans to sponsor the Republican National Convention in Cleveland this summer or with plans for activities during the event are considering how a Trump nomination could affect their corporate brands....

Call Sheet Posted 8 days ago

Why the Super Bowl Is Prime Time for Food Marketing Gimmicks

From standbys such as Buffalo wings and barbecue to fancy chocolate, all sorts of food brands use the Super Bowl to launch attention-grabbing food marketing stunts. Forbes: “Of all the industries that...

Call Sheet Posted 8 days ago

Could Zika Virus Disrupt Olympics?

The Zika virus, which causes birth defects in babies, is rapidly spreading throughout South America, including Rio de Janeiro, host to the upcoming Summer Olympics. The U.S. Olympic Committee said it has...

Call Sheet Posted 8 days ago

10 Best Ideas of the Week: a Campbell's Soup Station, 'Inside Out'-Theme Cupcakes, Cotton Candy Centerpieces

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 8 days ago

Redford Considers Breaking Up Too-Crowded Sundance

As the indie movie mecca Sundance Film Festival closes another big year, founder Robert Redford said organizers will consider ways to manage its explosive growth, including breaking it up into separate events...

Call Sheet Posted 9 days ago

New Report Blasts Ticketing Resale Market

A report from New York Attorney General Eric Schneiderman exposes abuses in the ticketing scalping industry for concerts, sports matches, and other entertainment events. The New York Times: “The report, titled ‘Why...

Call Sheet Posted 9 days ago

Electronic Arts to Host Own Show During E3

Video game maker Electronic Arts will not exhibit at E3 this year, a blow to the trade show long known for splashy announcements for new games and systems. Fortune: “Instead, the company...

Call Sheet Posted 9 days ago

New Ways to Design Business Events

From business conferences to other industry events, planners are getting creative in layout, technology, and even swag bags.

Event Intelligence Posted 9 days ago

See KFC's Rustic Fried Chicken Launch

To introduce its new Nashville Hot Chicken, the fast-food brand constructed an on-theme pop-up in New York.

Event Report Posted 9 days ago

12 Sweet Ideas for Candy-Theme Events

Here are bright, whimsical ideas for sweet-theme affairs.

Idea File Posted 9 days ago

The Best Event Registration Tool You Might Be Missing

Why your guests want to register via text messages and other tips on pre-event communication and registration from the Center for Exhibition Industry Research.

News Posted 9 days ago

Kanye West Plans Major Event at Madison Square Garden

Kanye West is planning a big event at Madison Square Garden on February 11, with plans to live stream the action to theaters in the United Kingdom and Germany, but the exact...

Call Sheet Posted 10 days ago

Trends in Wedding After-Parties

As wedding after-parties become an entrenched part of the event lineup, their look and feel are evolving. Event designer David Stark shares his latest ideas for the post-reception parties, from ideas for...

Call Sheet Posted 10 days ago

Why Lighting Will Be the Key to the Super Bowl Halftime Show

In a behind-the-scenes look at the Super Bowl 50 halftime show, the production team described some of the challenges of staging a concert to be seen around the world. A difference this...

Call Sheet Posted 10 days ago

New Technology Aims to Bring Back Face-to-Face Encounters

Proxfinity just launched a smart badge that facilitates networking at meetings and events.

The Scout Posted 10 days ago

Get Animated: 19 Playful, Movie-Inspired Ideas for Events

Planners can take inspiration from the animated films being released this year by incorporating more bright colors, interactive entertainment, and whimsical bites into their events.

Idea File Posted 10 days ago

7 Things That Annoy Event Photographers—And Screw Up Their Shots

Photographers offer insider tips that can improve images from the arrivals line as well as from inside events.

Event Intelligence Posted 10 days ago

Super Bowl Tickets Could Set Resale Record

Tickets for Super Bowl 50 could set a record in the resale market, with an average price for one ticket at $5,178, according to one analysis. CNN: "’This year's Super Bowl is...

Call Sheet Posted 11 days ago

Vatican Plans a Sports Conference

An invitation-only conference at the Vatican this fall will focus on sports, with a guest list that will mix athletes with religious and political leaders. Sports Business Journal: “With the help of...

Call Sheet Posted 11 days ago

New York Weddings Continue Despite Blizzard

Despite a travel ban and a blizzard of historic proportions, some couples stuck with their plans to get married on Saturday—thanks to venues that stayed open and vendors who made it possible....

Call Sheet Posted 11 days ago

13 Clever Brand Promotions Using Buses and Trains

See how brands staged public promotions using trains, buses, and stations.

Idea File Posted January 26, 2016, 7:30 AM EST

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