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Event Intelligence

Dos and Don'ts of Employee Events


TIFF Preview: 2015's Biggest Parties, Gifting Suites, and More

Event Report

How a Children’s Camp Became a Conference Venue

Q & A

An Event Producer's A-to-Z Guide to Planning

10 Best Ideas of the Week: Pop-Up Tennis Matches, a Breathable Martini, an Inflatable Bungee Run

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted about 31 minutes ago

Givenchy Gives Away Tickets to New York Fashion Week Show

In an unusual move, Givenchy offered the public a chance to attend the Givenchy by Riccardo Tisci Spring Summer 2016 Show on September 11 during New York Fashion Week. The designer gave...

Call Sheet Posted yesterday

Adult Swim Plans Tour With Pop-Up Drive-In Theater

Marketing to its millennial audience, the network Adult Swim is planning a 15-city tour this fall in which it will set up its own pop-up drive-in movie theater. Fans will be able...

Call Sheet Posted yesterday

The Allure of the U.S. Open to Brands

Selfie sticks may be banned at the U.S. Open, but selfies themselves are not—and prompts encouraging guests to share their experiences at the tournament are everywhere. International Business Times: “Increasingly, brands are...

Call Sheet Posted yesterday

Nailed It: a Pretty Gift Idea for Events

A New York-based company prints company logos and other customized text on nail polish bottles.

The Scout Posted yesterday

Oscars Choose New Producers

Oscar-nominated producer Reginald Hudlin and former Fox Sports executive David Hill will produce the 88th Academy Awards, facing a mandate to boost ratings by reinventing the awards just enough to create a...

Call Sheet Posted 2 days ago

L.A. Officially Will Bid for 2024 Summer Olympics

Los Angeles will bid to host the 2024 Summer Olympics after the U.S. Olympic Committee and city officials hammered out an agreement on Tuesday. The city replaces Boston, the original selection, after...

Call Sheet Posted 2 days ago

Duggar Family Member Sparks Backlash as Convention Speaker

The Southern Women’s Show in Alabama is dealing with backlash from its announcement of Jessa Duggar Seewald as a speaker at the October 10 show. Seewald starred on the TLC program 19...

Call Sheet Posted 2 days ago

2015 MTV V.M.A.s Parties: the New Brands and Events Surrounding This Year's Awards

Just as the Video Music Awards show moves and evolves over the years, so do the parties, with a new mini-festival and a big-brand format change for this year.

Event Report Posted 2 days ago

9 Creative Ideas for Fall Cocktails

From activated charcoal to honey bear jars, here are ideas for livening up cocktails this fall.

Idea File Posted 2 days ago

Where Tennis Champs Rafael Nadal and Andre Agassi Held Court Before the U.S. Open

To promote new products in the week before New York's big championship, Nike and Tommy Hilfiger brought tennis stars to play in pop-up tennis tournaments.

Event Report Posted 2 days ago

Outrageous Dress Codes Making a Comeback

In a move away from minimalism, event planners are bringing back over-the-top dress codes. The most recent example is the invitation to an upcoming Marc Jacobs party during New York Fashion Week...

Call Sheet Posted 3 days ago

Atlanta Could Rethink Stadium Safety Features After Fan’s Death

After a fan fell to his death at the Atlanta Braves’ Turner Field, there are questions about whether the safety features in its new stadium—set to open in 2017—should be altered to...

Call Sheet Posted 3 days ago

How the Weeknd’s Pyrotechnics Nearly Melted MTV’s Stage

A literally fiery performance by the Weeknd closed out MTV’s Video Music Awards on Sunday, when he stood in a 12-foot diameter ring of fire, with very little wiggle room. MTV News:...

Call Sheet Posted 3 days ago

How a Small Film Festival Can Create a Big Reach

The inaugural event, "Dressing Down the Movies," combines fashion and film as part of the cultural programming offered by the Bal Harbour Shops' new Fashion Project.

News Posted 3 days ago

Q&A: The Science of Capturing People’s Attention

Author, journalist, and venture capitalist Ben Parr shares his three stages of attention and seven captivation triggers that can be used at your next event.

Q & A Posted 3 days ago

The Top 100 Events 2015

The most influential live experiences in the United States and Canada.

Feature Posted 3 days ago

Top 100 Events in the United States 2015

The annual award shows, benefits, and other gatherings in the U.S. that set the standard for the event industry.

Top 100 Posted 3 days ago

Top 100 Events in Canada 2015

The annual award shows, benefits, and other gatherings in Canada that set the standard for the event industry.

Top 100 Posted 3 days ago

V.M.A.s Predictably Deliver Shock During Show

Kanye West announced he would run for president at the MTV Video Music Awards last night, one of the bizarre highlights of the show. Reuters: “Viacom Inc-owned MTV's annual VMA hands out...

Call Sheet Posted 4 days ago

How Residents Marked the 10th Anniversary of Katrina

Three presidents visited New Orleans in the span of three days, the highest-profile events of the commemorations of the 10th anniversary of Hurricane Katrina. But the week featured many events—as well as...

Call Sheet Posted 4 days ago

Popular Stand-up Comedians Move From Clubs to Stadiums

Comedian Kevin Hart is filling stadiums and arenas during his current “What Now?” road tour—one of several massively popular comedy tours that are filling huge venues. Wall Street Journal: “What’s behind the...

Call Sheet Posted 4 days ago

Event Pros Give MTV V.M.A.s a "C+": a More "Forgettable" Award Show

Industry professionals reviewed the 2015 MTV Video Music Awards, discussing everything from Nicki Minaj and Taylor Swift's truce and Kanye West's speech to the set and lighting design and use of an outdoor stage.

News Posted 4 days ago

How Pandora Transformed a City Block Into Its Largest Single-Day Event

The Internet radio brand brought a targeted list of fans for big-name musical acts and experiential sponsor activations—and kept them safe in a heatwave.

Event Report Posted 4 days ago

See a Photo Booth That Eliminates Lines

A Florida-based company uses N.F.C.-enabled wristbands and lanyards to get rid of photo booth lines.

The Scout Posted 4 days ago

Brands Put U.S. Open Stars on Display

Delta, American Express, and Tommy Hilfiger are among the brands using the U.S. Open as a major opportunity for experiential marketing—with the stars of the tennis tournament doing double-duty at the events....

Call Sheet Posted 7 days ago

Could GIFs Encourage Guests to R.S.V.P.?

Event planning platform Splash uses the GIF library Giphy to offer email invitations with GIFs in hopes that the eye-catching graphics will encourage more people to R.S.V.P. to events. Adweek: "Adding GIFs...

Call Sheet Posted 7 days ago

Miley Cyrus Has "Free Rein" as V.M.A.s Host

Just two years after Miley Cyrus gave her infamous performance at the MTV Video Music Awards, she will return as host—and producers are giving her "free rein." Entertainment Weekly: “One of the...

Call Sheet Posted 7 days ago

Checklist: 9 Ways to Keep Sponsors Happy, Before and After the Event

Here's how to engage, surprise, and delight top event donors—and keep them coming back for more.

Event Intelligence Posted 7 days ago

The Latest Event Trend? Silence

From movie screenings to mass meditations, crowds are growing more and more quiet—in a good way.

Event Intelligence Posted 7 days ago

10 Best Ideas of the Week: a DJ Booth Bicycle, Ferrari's Gas Station Takeover, an Interactive Margarita Bar

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 7 days ago

New York Fashion Week's New Headquarters

At next month's New York Fashion Week, IMG will debut a space dubbed NYFW HQ with extensive programming. Vogue: "To those who think it’ll serve as a lounge for editors and buyers...

Call Sheet Posted 8 days ago

The Complex Back Story to the U.S. Open Courts

To achieve the perfect tennis courts for the U.S. Open—the right texture, buoyancy, and color, among other factors—there is a complicated and highly technical process in which details down to the last...

Call Sheet Posted 8 days ago

Facebook Blocks Promotion for Feminist Conference

Facebook denied author Anne Summers's effort to promote a conference celebrating the 40th anniversary of the book Damned Whores and God’s Police because it contains profanity, Summers said. She had tried to...

Call Sheet Posted 8 days ago

How Caterers and Event Planners Are Adapting Menus for the Drought

From substituting foods to implementing water-conservation strategies, Californians are finding strategies to deal with the problem.

News Posted 8 days ago

7 Tech-Based Teambuilding Activities

Consider these options that combine modern technology with old-fashioned teamwork.

Event Intelligence Posted 8 days ago

Why Ferrari Took Over a Gas Station

The luxury Italian automaker looked to engage current and potential clients with Casa Ferrari, a pop-up activation during Monterey Car Week.

Event Report Posted 8 days ago

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