Jenny BergChicagoLollapalooza 2018: How Brands Such as Toyota and American Eagle Drew Guests In — And Kept Them CoolThe annual music festival faced soaring temperatures, and brands that offered shade or icy snacks were particularly successful in luring music fans.August 9, 2018Venues & DestinationsBest of 2017: 10 Most Notable Chicago Venue Openings of 2017The hottest hotels, conference spaces, restaurants, cultural spaces, and more to open for events and entertaining this year.December 27, 2017Top 100 EventsChicago's Top 100 Events 2017The list of the meetings, parties, and industry gatherings that make the most impact in Chicago year after year.October 24, 2017Venues & Destinations10 Festive New Venues for Holiday Parties in ChicagoNew restaurants, bars, hotel event spaces, and more to consider for corporate holiday entertaining this season.September 26, 2017Experiential Marketing, Activations & SponsorshipsLollapalooza 2017: 24 Whimsical, Nostalgic Ideas From Sponsors and BrandsThe massive rock festival brought out its guests' inner children with bubbles, games—and an onsite roller rink.August 9, 2017Venues & Destinations10 New Venues in Chicago for Fall Meetings and EventsThe restaurants, hotels, conference centers, and more slated to open in Chicago for meetings and events this fall.August 7, 2017Event Design & DecorHow One Gala Took Guests on SafariThe Lincoln Park Zoo Ball's adventurous theme came to life through giraffe-shaped appetizers, natural wood and grass centerpieces, and an after-party that took guests glamping.July 27, 2017ChicagoHow Takashi Murakami’s Pop-Art Octopus Inspired a GalaChicago's Museum of Contemporary Art raked in $3 million at a fund-raiser that was filled with tentacles.June 15, 2017Brands & Event ProsEvent Innovators 2017: Most Innovative People in Events & MeetingsWant to know where the industry is headed? These bright lights with big ideas are leading the way.June 14, 2017StrategyEvent Innovators 2017: Taylor CarlsonThe vice president of marketing, brand partnerships, and experiential at Goop brings the lifestyle brand to live events.June 14, 2017Page 1 of 170Next PageTop StoriesSports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsAt this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.Opinion & ExpertsHow Event Profs Can Make Mental Health Part of Their Everyday AwarenessExperiential Marketing, Activations & SponsorshipsWhite House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media BrandsEvent Tech & ToolsEvent Tech Check: New Tools for Event Engagement, Video Creation, Data Analytics, and MoreIndustry InsidersUnleashing the Power of Event Tech: Insights from Connect Spring Marketplace 2024