To celebrate and showcase the design of its nationwide guest room renovations, Marriott Hotels has debuted an interactive upside-down room replica at the New York Marriott at the Brooklyn Bridge, where guests are invited to take gravity defying photos.
Dubbed the #MGravityRoom, the installation features a closet, desk, and TV that were designed to provide the illusion that they're floating on the ceiling and walls. The installation, which is located in the hotel's Greatroom, includes a how-to guide for visitors to position themselves for photos that are rotated 90 degrees to provide the upside-down effect. The brand partnered with companies including Marriott I & A Design Studio, Fairmont Designs, Brookline Furniture, Wolf Gordon, Belstone, Mosaic Tile Company, Historic Timer and Plank, and Sander Seating to bring the room to life.
Marriott Hotels vice president and global brand manager Matthew Carroll said in a press release: “Travelers today crave inspiration and unique experiences. We see the #MGravityRoom as a creative way of showcasing the transformation of our brand and how we’re meeting the evolving needs of our guest. We have pushed the limits in our design, and this allows us to have some fun with it while sharing our newest ideas.”
The installation will be on display through October 7.
See How Marriott Is Inviting Consumers to Defy Gravity
Marriott Hotels created an inverted guest-room replica to showcase its new design and provide a unique photo op for hotel guests.
Photo: Harrison Steg
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