The ninth edition of VidCon—the first since the online-video convention was acquired by Viacom earlier this year—drew 30,000 fans, video creators, and industry attendees to the Anaheim Convention Center June 20 to 23.
The three-day event, a new addition to BizBash's list of Southern California's top 100 events, was made up of Q&As, screenings, and workshops with executives from Instagram, Facebook, YouTube, and more, plus the biggest up-and-coming online video stars.
Founded by popular young-adult author John Green, the convention naturally draws a teen-heavy crowd of fans. Brands capitalized on the Generation Z-heavy audience by creating colorful, interactive, social-media-worthy booths, lounges, and activations.
Here’s a look at how Facebook, MTV, Twitter, Snapchat, YouTube, and other big-name brands drew attention at the convention center.
![Facebook Consumer Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/2018vidcon_fb_floor_tm50244.png?auto=format%2Ccompress&q=70&w=400)
![Facebook Consumer Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/2018vidcon_fb_floor_tm50239.png?auto=format%2Ccompress&q=70&w=400)
![Facebook Creator Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/2018vidcon_fb_lounge_tm82914.png?auto=format%2Ccompress&q=70&w=400)
![Facebook Creator Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/2018vidcon_fb_lounge_tm82916.png?auto=format%2Ccompress&q=70&w=400)
![Facebook Creator Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/2018vidcon_fb_lounge_tm82923.png?auto=format%2Ccompress&q=70&w=400)
![MTV 'Cribs' Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/20180622_1052_2o8a2584.png?auto=format%2Ccompress&q=70&w=400)
![MTV 'Cribs' Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/20180622_1107_img_5444.png?auto=format%2Ccompress&q=70&w=400)
![MTV 'Cribs' Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/20180622_1040_2o8a2492.png?auto=format%2Ccompress&q=70&w=400)
![MTV 'Cribs' Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/20180622_1041_img_5383.png?auto=format%2Ccompress&q=70&w=400)
![MTV 'Cribs' Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/20180622_1335_img_5697.png?auto=format%2Ccompress&q=70&w=400)
![Twitter Green Room](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/vidcon_2018_twitter_green_room_22.png?auto=format%2Ccompress&q=70&w=400)
![Twitter Green Room](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/vidcon_2018_twitter_green_room_8.png?auto=format%2Ccompress&q=70&w=400)
![Twitter Green Room](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/vidcon_2018_twitter_green_room_3.png?auto=format%2Ccompress&q=70&w=400)
![YouTube B2B Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/finger_lobby_5958.png?auto=format%2Ccompress&q=70&w=400)
![YouTube Creator Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/creator_diner_6050.png?auto=format%2Ccompress&q=70&w=400)
![YouTube Creator Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/creator_diner_6319.png?auto=format%2Ccompress&q=70&w=400)
![YouTube Partner Reception](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/katella_terrace_6565.png?auto=format%2Ccompress&q=70&w=400)
![YouTube Partner Reception](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/katella_terrace_6595.png?auto=format%2Ccompress&q=70&w=400)
![YouTube FameBit Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/famebit_4785.png?auto=format%2Ccompress&q=70&w=400)
![Cheez Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/180621vidcon_4136.png?auto=format%2Ccompress&q=70&w=400)
![Cheez Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/180621vidcon_4149.png?auto=format%2Ccompress&q=70&w=400)
![Cheez Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/180623vidcon_6776.png?auto=format%2Ccompress&q=70&w=400)
![Snapchat Creator Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/img_4756.png?auto=format%2Ccompress&q=70&w=400)
![Snapchat Creator Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/img_419.png?auto=format%2Ccompress&q=70&w=400)
![LiveMe Consumer Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/180621vidcon_5508.png?auto=format%2Ccompress&q=70&w=400)
![Visit Anaheim Activation](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/07/image_2.png?auto=format%2Ccompress&q=70&w=400)