INDIO, CALIF.— As usual, the buzzy Coachella Valley Music & Arts Festival, which wrapped up its second weekend on Sunday, grabbed plenty of headlines—and sparked plenty of Instagram posts. From Kanye West's Easter service and the festival's first AR-equipped stage to Childish Gambino and Ariana Grande's headlining sets (the latter complete with a surprise 'NSync reunion), the festival's roughly 250,000 attendees had plenty to keep them entertained at the Empire Polo Fields this year.
But Coachella has grown well beyond its musical acts, of course. The weekends—which this year took place April 12 to 14 and April 19 to 21—consistently draw a who's-who of celebrities and influencers to the desert each year, and big-name brands have certainly taken notice. More and more fashion, beauty, tech, and luxury brands continue to host colorful, attention-grabbing parties, lounges, activations, and hotel takeovers both on and off festival grounds.
From a beauty-theme gas station to jetpack acrobatics to a hotel pool deck decorated with 1,000 watermelons, scroll down to see 31 creative ways brands generated buzz, pampered guests, and helped craft that perfect Instagram shot. (And keep an eye on bizbash.com for even more design inspiration from the festival later this week.)
![YSL Beauty Station](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/L1000247.5cbb862da3372.png?auto=format%2Ccompress&q=70&w=400)
![The activation had branded hot pink gas pumps and gasoline cans.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/MRL_1155.5cbb85ff53a3a.png?auto=format%2Ccompress&q=70&w=400)
![Absolut Planet](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/Absolut_Coachella_wknd1_7035.5cb889da38b30.png?auto=format%2Ccompress&q=70&w=400)
![Inside the colorful, air-conditioned space, guests could drink Absolut Grapefruit cocktails, listen to sets from DJ Storm and Daisy O'Dell, and take Insta-worthy photos inside Absolut bottle-shape frames. In keeping with the sustainability theme, the space incorporated recyclable cups and fun, branded recycling bins. Messaging on the dance floor explained how Absolut is taking action to better the planet.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/Absolut_Coachella_wknd1_7308.5cb889d8556fd.png?auto=format%2Ccompress&q=70&w=400)
![BMW's #RoadtoCoachella](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/Elyse_Frelinger_BMW__1.5cb889d3abde1.png?auto=format%2Ccompress&q=70&w=400)
![HP's Antartica Dome](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/Antarctic_INT1.5cb889e1d83fa.png?auto=format%2Ccompress&q=70&w=400)
![Instagram House](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/C7B32059_5F3D_41E2_8763_FF63684545AC.5cb889dfbf1b1.png?auto=format%2Ccompress&q=70&w=400)
![Manifold created a series of colorful lounge seating areas, including a photo-friendly neon palm garden. Other highlights included a scent shop, where attendees could blend oils to make their own fragrances, plus DJ sets from Simi & Haze and Siobhan Bell. As a giveaway, guests were given a festival kit that included sunscreen, a portable phone charger, COVL bandanas, and more.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/IMG_1523.5cb889de178c7.png?auto=format%2Ccompress&q=70&w=400)
![American Express Card Member Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/BFA_27519_3450660.5cb889d9bbc1a.png?auto=format%2Ccompress&q=70&w=400)
![American Express Platinum House](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/1142694997.5cb889daabab6.png?auto=format%2Ccompress&q=70&w=400)
![Marriott Bonvoy Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/Bonvoy_check_in_v01.5cb889d833dbf.png?auto=format%2Ccompress&q=70&w=400)
![YouTube's Artist Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/2.5cbdf45d0ec9a.png?auto=format%2Ccompress&q=70&w=400)
![Adidas Sport Club](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/adidas_Sport_Club30.5cb8ca119b6f9.png?auto=format%2Ccompress&q=70&w=400)
![On April 12, Adidas held a welcome barbecue hosted by ex-pro football player Von Miller and chef Eddie Huang; the day included a three-point shootout on a branded basketball court.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/adidas_Sport_Club_Court.5cb889dad6ab4.png?auto=format%2Ccompress&q=70&w=400)
![Calvin Klein's #MyCalvins House](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/BFA__MYCALVINS_HOUSE_12.5cb889d6f338c.png?auto=format%2Ccompress&q=70&w=400)
![The 'house' also allowed guests to climb through a window onto a mock rooftop, where large LED screens created 360-degree views of virtual landscapes.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/BFA__MYCALVINS_HOUSE_24.5cb889da68d06.png?auto=format%2Ccompress&q=70&w=400)
![Republic Records Class of 2019 Celebration](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/1142701228.5cb8c9bd1379a.png?auto=format%2Ccompress&q=70&w=400)
![NYX Professional Makeup's Glitter Trip Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/20190412_COACHELLA_TENT_0066.5cb889dcd85f4.png?auto=format%2Ccompress&q=70&w=400)
![Create & Cultivate Desert Pop-Up](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/KeltieKnight_RockyBarnes.5cb889da8d72d.png?auto=format%2Ccompress&q=70&w=400)
![In addition to flower-filled photo stations, live music, and beauty treatments, the day also included mini pop-ups from brands such as Express, Supergoop!, LaCroix, and Chandon.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/ExpressPopUp.5cb889d9ec04c.png?auto=format%2Ccompress&q=70&w=400)
![Ace Hotel's Desert Gold](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/DGold___10.5cb889d29b1f9.png?auto=format%2Ccompress&q=70&w=400)
![The Zoe Report's ZOEasis](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/1142333553.5cb8fcc58eee3.png?auto=format%2Ccompress&q=70&w=400)
![Aston Martin and Waldorf Astoria Activation](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/JD_041319_WALDORF_0005_RT__1_.5cb889dc6a820.png?auto=format%2Ccompress&q=70&w=400)
![Amazon Prime Video's Guava Island Premiere](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/DSC05000_p.5cb889d24bfa8.png?auto=format%2Ccompress&q=70&w=400)
![Bootsy Bellows Pool Party](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/MN_DSC00554.5cc201b43830f.png?auto=format%2Ccompress&q=70&w=400)
![TAO x Revolve's Desert Nights](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/20190412_TaoDesertNights_SponsorsAtmos_201.5cbb8c8211bb3.png?auto=format%2Ccompress&q=70&w=400)
![CÎROC Summer House](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/IMG_0875.5cb889d9b26c8.png?auto=format%2Ccompress&q=70&w=400)
![Over 1,000 watermelons were placed throughout the property as decor.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/jenjphotocirocsw_0468.5cb889d41e5f9.png?auto=format%2Ccompress&q=70&w=400)
![Deep Space's Deep in the Desert Party](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/5M2A4061.5cb889dd86aee.png?auto=format%2Ccompress&q=70&w=400)
![Amazon Lockers](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/Lockers_at_Coachella__6_.5cb889deb0bbb.png?auto=format%2Ccompress&q=70&w=400)
![Neon Carnival](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/04/1142598390.5cbb88ece510e.png?auto=format%2Ccompress&q=70&w=400)