LOS ANGELES—E3, the Entertainment Software Association's massive video game-industry trade show, took place June 11 to 13 at the Los Angeles Convention Center. The event drew more than 66,000 video game-industry professionals, investor analysts, and retailers, plus 200 exhibitors (50 of which were first-time exhibitors).
And for the third consecutive year, the show welcomed 15,000 fans, plus panels and presentations from the likes of Elon Musk, Todd Howard, Jack Black, and other prominent industry pros. There was also a 10,000-square-foot eSports zone for the second time, as well as an increased focus on highlighting women in the gaming industry.
Unsurprisingly, E3 dominated social media last week, generating more than 3.2 million conversations on Twitter, plus 1.2 million viewers who live streamed the programming. While much of that social-media buzz comes from game announcements, fans also tune in to see the fun, creative ways companies, including Epic Games, Bethesda, and Square Enix, immerse guests in their upcoming games.
Here's a look inside some of the three-day show's coolest booths, brand activations, and after-parties.
![Epic Games' 'Fortnite' Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/FGPG_Fortnite_Epic_Games_E3_2019_1.5d0a45d4866b2.png?auto=format%2Ccompress&q=70&w=400)
![Booth highlights included the “Boogie Down Stage,” which was wrapped in disco ball mirrors and featured in-game dance performances, trivia game tournaments, and appearances from cosplay characters.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/FGPG_Fortnite_Epic_Games_E3_2019_9.5d0a45d46d94d.png?auto=format%2Ccompress&q=70&w=400)
![A social sharing activation, dubbed the “baller” green screen experience, had a custom-made ball-shape chair inspired by one of the game's vehicles. Another immersive activity was a spinning inflatable that guests had to jump over. (Click here to see it in action.) “Witnessing the fans immerse themselves in the experiences we’ve worked so hard to bring to life is always a tremendous source of satisfaction,” said Freddie Georges, FGPG’s founder and C.E.O. “It inspires us to outdo ourselves each and every time.'](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/FGPG_Fortnite_Epic_Games_E3_2019_8.5d0a45d43f60a.png?auto=format%2Ccompress&q=70&w=400)
“Witnessing the fans immerse themselves in the experiences we’ve worked so hard to bring to life is always a tremendous source of satisfaction,” said Freddie Georges, FGPG’s founder and C.E.O. “It inspires us to outdo ourselves each and every time."
![GameSpot After-Party](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/TVG_Gamespot_Afterparty_E3_2019_1.5d0a475d9f94e.png?auto=format%2Ccompress&q=70&w=400)
![Tying into the retro theme was an oversize Lite Brite, plus LED swing sets.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/TVG_Gamespot_Afterparty_E3_2019_2.5d0a475d5ba2c.png?auto=format%2Ccompress&q=70&w=400)
![A photo moment for sponsor Dr Pepper featured a pair of giant headphones created from actual soda cans. Dr Pepper also hosted a Nitrogen ice cream bar.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/TVG_Gamespot_Afterparty_E3_2019_7.5d0a475d9c402.png?auto=format%2Ccompress&q=70&w=400)
![Oculus Activation](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/FGPG_Oculus_E3_2019_5.5d0a48ad2048f.png?auto=format%2Ccompress&q=70&w=400)
![Another space allowed guests to don headsets and battle with light sabers.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/FGPG_Oculus_E3_2019_6.5d0a48aca32f4.png?auto=format%2Ccompress&q=70&w=400)
![Facebook Gaming Activation](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/TVG_Facebook_Gaming_E3_2019_2.5d0a445d2122c.png?auto=format%2Ccompress&q=70&w=400)
![Twitch's After-Party](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/conga_room_twitch_e3_1725.5d0aade6cc4ce.png?auto=format%2Ccompress&q=70&w=400)
![A chandelier-like installation displayed the Twitch logo and other graphics.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/conga_room_twitch_e3_1764.5d0aade750ce3.png?auto=format%2Ccompress&q=70&w=400)
![A stack of vintage televisions created an eye-catching decor piece.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/conga_room_twitch_e3_1774.5d0aade6da6f3.png?auto=format%2Ccompress&q=70&w=400)
![GameBoks Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/IMG_2316.5d0a466046ed7.png?auto=format%2Ccompress&q=70&w=400)
![CD Projekt Red Meeting Rooms](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/TVG_CDPR_Cyberpunk_2077_E3_2019_1.5d0a43d9b8b5b.png?auto=format%2Ccompress&q=70&w=400)
![Additional meeting rooms included a theater where guests watched a live game demo, plus a meeting space inspired by the game’s dark atmosphere.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/TVG_CDPR_Cyberpunk_2077_E3_2019_4.5d0a43d9545cb.png?auto=format%2Ccompress&q=70&w=400)
![Bethesda Broadcast and After-Party](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/4W2A6291.5d0a421a9d1b4.png?auto=format%2Ccompress&q=70&rect=0%2C99%2C1920%2C1080&w=400)
![Later, an after-party was held in the parking lot of the Shrine Auditorium. Also produced by Best Events, additional vendors included fabrication by Cornerstone Scenery and catering by Wolfgang Puck Catering.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/4W2A7321.5d0a421a3b2c7.png?auto=format%2Ccompress&q=70&w=400)
![The party included airy seating areas with white couches, hanging greenery, and neon signage. The Bethesda logo was printed on coffee tables throughout the space, which included tenting by Choura Events.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/4W2A6471.5d0a421a84dd6.png?auto=format%2Ccompress&q=70&w=400)
![MillerCoors Party](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/IMG_20190612_182230.5d0a480ec0e19.png?auto=format%2Ccompress&q=70&w=400)
![The event also included several gaming lounges, candy bars and popcorn stations, and a performance by DJ MissNinja.](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/IMG_20190612_192321.5d0a480ed1998.png?auto=format%2Ccompress&q=70&w=400)
![2K Games’ ‘Borderlands 3’ Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/CG5_1820_2019061143107006.5d0a42c05b2cc.png?auto=format%2Ccompress&q=70&w=400)
![GameSpot Base Station](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/TVG_Gamespot_Base_Station_E3_2019_4.5d0a46d0918b3.png?auto=format%2Ccompress&q=70&w=400)
![Square Enix's 'Marvel’s Avengers' Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/IMG_2280.5d0a412cf31b3.png?auto=format%2Ccompress&q=70&w=400)
![Capcom's 'Monster Hunter: World' Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/CG5_1355_2019061115150047.5d0a43478bd93.png?auto=format%2Ccompress&q=70&w=400)
![Facebook Women in Gaming Breakfast](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/TVG_Facebook_Women_In_Gaming_Breakfast_E3_2019_8.5d0a44af36f53.png?auto=format%2Ccompress&q=70&w=400)
![Square Enix's ‘Final Fantasy VII Remake’ Activation](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/IMG_2251_copy.5d0a451742013.png?auto=format%2Ccompress&q=70&w=400)
![Alienware Booth](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/IMG_2452_copy.5d0a4094811e5.png?auto=format%2Ccompress&q=70&w=400)
![PC Gaming Show](https://img.bizbash.com/files/base/bizbash/bzb/image/2019/06/TVG_PC_Gaming_Show_E3_2019_6_copy.5d0a492541baa.png?auto=format%2Ccompress&q=70&w=400)