For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
For the Toronto International Film Festival’s opening-night party in September, producer Barbara Hershenhorn of Party Barbara Company surrounded the DJ booth in the main room with 18 TV screens looping a futuristic video.
At the Art Ball at the Dallas Museum of Art in April, Todd Events used honeycomb walls, interior Versa tubes, and lighting elements to build a decorative platform for DJ Lucy Wrubel over the registration desk.
Photo: Steve Wrubel
At a preview for Hard Rock Hotels & Casinos’ new music initiatives held in New York in December, DJs spun behind a booth designed to look like oversize speakers by We Came in Peace Inc.
At the preview of the Jason Wu for Target collection in January, DJ Harley Viera-Newton’s raised booth was surrounded by rose-filled window boxes to resemble a French balcony, part of the Parisian-street-scene set created by ExtraExtra in New York.
Photo: Nilaya Sabnis
As part of Rolling Stone's “Rock Weekend” festivities at the Super Bowl in February, artists like Pete Wentz got behind the turntables in a flying DJ booth during a bash at the Crane Bay.
Photo: Sean Smith Photography
ESPN the Magazine’s “Next” event at Super Bowl XLVI featured a stage structure where DJ D-Nice spun alongside dancers and screens showcased sponsor logos.