For its recent marketing activation, “In Their Chucks: 360°Experience,” Converse allowed fans of the brand to step into the sneakers (and lives) of some real people with a virtual reality experience. From March 2 to 7 in New York’s Flatiron district pedestrian plaza, Converse set up a gallery, which featured 15 light boxes displaying images of different Chuck Taylor All Star sneakers. Google Cardboard goggles accompanied some of the interactive portraits, allowing visitors to enter the worlds of street artist Ron English, musician King Tuff, and urban explorer Thomas Midlane.