Event Technology We're Excited About This Month
To offset your attendees' carbon footprint
Event tech company Gevme has introduced GoGreen, a new platform designed to measure and offset carbon emissions associated with event attendees’ travel. The technology allows guests to calculate their carbon emissions and offset them by contributing to meaningful climate action projects.
“[GoGreen offers] a unique opportunity for event organizers and attendees alike to embrace environmental responsibility right at the starting line: registration,” explains Jonathan Easton, vice president of design at Gevme. “Participants can input their mode of transportation along with their accommodation details, upon which GoGreen calculates their carbon footprint and presents them with a range of carefully selected eco projects available for them to contribute to, either covering carbon avoidance or carbon reduction technologies—thus offsetting their carbon emissions.”
To assist with event registration
Event experience platform Gther has released GeniePT, a new registration add-on that allows users to provide immediate, personalized attention to every potential attendee. The tech works as a digital concierge, ensuring that eventgoers find what they need without having to scroll or search through a robust website. Beyond the typical chatbot, though, GeniePT can learn and adapt and is highly customized; it can even be designed to communicate with a company’s chosen avatar and distinctive brand voice.
Once customers feed the AI model details of the event or brand, eventgoers can ask questions in any language and the chatbot will reply fluently. GeniePT can answer more than simple questions such as "What time is the event?" or "How much do tickets cost?"—users can ask advanced questions like "What is the easiest way to travel to the venue from the airport?" and "I’m interested in sustainability; which speaker sessions should I attend?" What’s more, GeniePT can track every query, helping event hosts gain valuable insights into the sentiments and needs of their registration prospects.
To help automate your email marketing
Marketing automation solutions company Act-On Software has launched Act-On AI Create for enhanced email generation. The new tool aims to help marketers instantly create relevant email content and reduce the time they spend deploying automated programs. With a simple prompt, marketers can quickly generate email content; machine learning helps them craft increasingly unique emails with each new prompt and revision. Act-On AI Create then plugs generated emails and optional subject lines directly into marketers’ templates.
“We see AI as one of those standout technologies that will transform our industry and how marketers work. We are committed to being at the forefront of that transformation,” says Act-On Software CEO Kate Johnson. “True to our vision, Act-On is focused on integrating artificial intelligence to deliver the easiest and most effective marketing automation solution, ensuring every release provides real value to marketers.”
Joe King, vice president of hospitality at PPDS, says: “Sustainability is a top priority for all hotel brands and, at PPDS, we are proud to lead the industry with this challenge, bringing products that deliver on energy and environmental savings, without compromising customers’ digital display objectives. ... We’re thrilled to be the first leading display manufacturer in the global market to introduce these full-sized, full-color Tableaux displays."Photo: Courtesy of PPDS
At HITEC 2023, which took place in Toronto June 26-29, PPDS—the brand behind Philips professional displays—showcased its highly sustainable range of “zero-power” digital signage displays to the hospitality industry for the first time. The full-color, full-size, ePaper displays are fully portable and deliver vivid, 24/7 content—while running entirely unplugged. The Philips Tableaux, specifically, is billed as the world’s first 60,000-color ePaper signage solution; it presents an energy-saving solution for hotel and event venues looking to digitize their paper-based signage. Content updates can be managed manually or entirely remotely using PPDS’ in-house or third-party professional display control and management platforms.
To elevate your brand marketing experiences using sound
Sonic branding agency Amp recently debuted a three-part tool called Sonic Hub, which uses AI technology to simplify the sonic branding process for designers and brands. The subscription-based product has three different components: Sonic Radar provides insights into a brand’s use of sounds across its digital channels, while Sonic Check uses machine-learning AI to give users a measurement of that sound—outlining how consumers have responded to similar sounds in the past, and predicting how they’ll respond to a sound in the future to analyze whether it’s a good fit for the brand. Finally, Sonic Space uses generative AI to create new music out of existing music. The proprietary tech has already been utilized by Amp clients including Mastercard and Mercedes-Benz.
“Brands have been in search of a way to quantify, qualify, create, and implement music into their marketing and communications for decades,” explains Michele Arnese, global CEO of Amp. “Gathering and compiling these assets and associated data was always a tedious process that required multiple steps and liaising between agencies. We set out to solve this problem with the creation of our Sonic Hub Tool Ecosystem. Brands will now have the capability to research and compare their sound, test and plan across markets, and manage and expand upon their sonic productions.”
The Latest Updates, Funding, and Merger News
Tappit—a global provider of cashless payments to event venues and festivals—has partnered with Nordic Wristbands, which provides RFID event wristbands. The new partnership will exclusively offer RFID-enabled consumables (wristbands and cards) to Tappit’s worldwide clients, which span the NBA, NHL, MLB, and MLS. The Nordic Eco Wristband—made of recycled materials including biodegradable plant-based fibers and recycled plastics—has helped preserve around 7,000 ancient trees in the nature reserve of Mai Ndombe in the Democratic Republic of the Congo in Africa.
Virtual Tables has been rebranded as VRTL, representing the company's mission to extend the excitement of in-person fan experiences through white-glove event support and immersive engagement offerings. VRTL offers a multifunctional online venue for fan activation experiences with brands, teams, organizations, and independent talent to engage fans worldwide. The company provides a variety of experiences—including its flagship product, DigiSign, which allows fans to engage in virtual meet-and-greet sessions and receive personalized, one-of-a-kind digital autographs.
QuestionPro—a global leader in survey and research, data, and insights services—has acquired PathosAI, a platform that uses artificial intelligence to help companies drive brand value and reputation. The PathosAI technology will be incorporated into QuestionPro’s platform, where it will build on existing AI and natural language processing capabilities. The new feature will enable brands to identify consumer intent and sentiment by measuring emotions and correlating them to drivers of decisions.
FlightHub Group—the parent company of travel booking websites FlightHub and justfly.com—has announced a strategic partnership with Observe.AI, which helps customer contact centers boost productivity through AI technology. Now, when customers contact a customer service representative for help, the travel agent can ask questions where they need assistance through the Knowledge AI application, and receive quick guidance—without spending time searching knowledge bases or asking a supervisor. After the call or chat, a customizable summary of their conversation will be generated through Observe.AI’s real-time application and entered into FlightHub's Customer Relationship Management portal.
