British Telecom is also using the London Live promotion to show off its various services, including its digital TV offering known as BT Vision.
Photo: Bengt Erik Akerblom for BizBash
Coca-Cola's Beatbox Pavilion
Devised as an interactive, large-scale musical instrument, Coca-Cola's pavilion at Olympic Park, dubbed the Beatbox, was designed by architects Asif Khan and Pernilla Ohrstedt and is marked by 200 interlocked red and white polymer panels embedded with audio, lighting, and sensor technology.
Photo: Gareth Cattermole/Getty Images For Coca-Cola
Discovery’s Party for the 25th Anniversary of Shark Week
To mark the 25th anniversary of Shark Week, Discovery hosted an event August 2 that put sharks in the pool of the Beverly Hilton. The scary fish weren't real, of course, but rather convincing projections devised by the planning and production team. The evening affair was overseen by Discovery Communications vice president for global events and brand activation Jeff Kaplan, who worked Event Eleven on the production.