2013February 11, 2013Producers from Fresh Wata wanted to design an activation that would appeal to both men and women.Photo: Marc EstabrookEvent staffers should be prepared to answer these questions from guests.Photo: Nadia Chaudhury/BizBashLatest in HomeEvent Design & Decor18 Stunning Ways Brands Have Captured Attention with Infinity RoomsSports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsOpinion & ExpertsHow Event Profs Can Make Mental Health Part of Their Everyday AwarenessExperiential Marketing, Activations & SponsorshipsWhite House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media BrandsRelated StoriesHomeCamp Ramah EventHomeThe Knot EventHomeIdea Book #1HomeGadgets