Presdo Match creates an invitation-only social network for an event. Organizers pay for the service based on the number of attendees; rates start at $1,499 for events with as many as 300 people. The system creates profiles on attendees, exhibitors, and sponsors using data from the event registration profile and LinkedIn. “A couple months prior to the event, the network is launched and the attendees have a chance to interact with people before they get there,” said Presdo C.E.O. Eric Ly. Users receive recommendations on other attendees with matching interests, and they can use the network to communicate and schedule meetings.
Attendees can also share the event through social networks, creating “attendee marketing,” said Ly. Planners can use the network to display session information and share speakers’ LinkedIn profiles, and they also receive reports on confirmed and requested meetings. The network is accessible as a Web site and mobile application, and planners can customize it with the event name, logo, and color scheme.