'Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge' by Judy Allen
"I enjoyed reading
this book by Judy Allen," says Eva Gouldbourne, a wedding and event planner at Chicago's Diamond Events. "This book has many specific examples of how to get the kind of business you want and avoid doing things that will make you stand out negatively."
Photo: Courtesy of John Wiley & Sons Canada Ltd