Guests arriving at USA Network's event atop the High Line in New York last summer found a receiving line of umbrella-wielding staffers, who provided shelter all the way to the entrance of the covered bash.
Photo: David X Prutting/BFAnyc.com
Sun Protection at the Ready
At Lacoste's Coachella pool party in the blazing desert sun, cigarette-style girls, clad in Lacoste gear, passed Kiel's sun-protection products.
Photo: Joe Scarnici/Getty Images for Lacoste
Hand Wipes and Toothpicks
Things tend to get messy at food festivals, tastings, and other events with lots of grub, so Delta provided toothpicks, hand wipes, and mints at the 2010 New York City Wine & Food Festival, a smart way to get the brand in front of attendees.