Mattel, a new sponsor this year, created its "Crazy Combinations Lounge" based on its board game Apples to Apples with a red and green color scheme and games on every table. The company offered free apple cider to visitors, as well as a photo booth with silly oversize props and a charging station. Comedians such as Nikki Glaser and Amy Schumer stopped by the lounge to hang out and play games.