For the December opening of an American Eagle store in New York, the chain lit up Times Square with a 25-story LED sign that ran live footage from the red carpet.
In September, Brooklyn-based accessories and apparel retailer Hayden-Harnett had Rhode Island's Inflicting Ink Tattoos on hand to customize customers' leather bags with tattoos.
Photo: Casey Coyle Creative Services
For its fifth anniversary, Canadian fashion magazine LouLou held a Birthday Block Party along Toronto's Bloor Street in September. Retailers offered gifts, spa treatments, discounts, and activities like a T-shirt painting station set-up in a Puma store.