Pathable has just released its Event Experience Platform, which C.E.O. Jordan Schwartz says is intended to help planners facilitate engagement at events and build a year-round community. “We have the desktop and integrated mobile experience, so we don’t drop you at the door of the conference and we don’t meet you at the door of the conference. This is a long-term engagement,” Schwartz said.
Pathable creates a custom URL that can be embedded into a client’s existing Web site. Planners use the system to manage the agenda, exhibitor listings, private meeting scheduling, interactive facility and trade show floor maps, and surveys. It’s also integrated with several registration systems, including Cvent, RegOnline, and Etouches, to capture new registrations in real time. When attendees register, they can tag their profiles with keywords related to their industries and interests, search for other attendees with similar tags, and initiate private conversations. Profiles can also be linked to Facebook, LinkedIn, and Twitter to identify existing connections at the event. Exhibitors get a landing page with instructions on how to customize it with their logo, company information, and more.
An upcoming update will turn the system into a revenue source by inviting exhibitors to upgrade their presence to receive lead retrieval data and an enhanced listing. Pathable pricing starts at $4,250 for single events and is based on the number of attendees, exhibiting and sponsoring companies, and events planned. Discounts are available for larger events, multiple event contracts, and nonprofits.