The Self Enhancing Live Feed Image Engine, or “S.E.L.F.I.E.” mirror, was created by New York-based digital agency
iStrategy Labs. A Web camera and facial-recognition software are hidden behind the two-way mirror, along with LED lights that provide a countdown and simulate a flash, and are triggered when guests stand in front of the mirror and smile. The photo is then instantly posted to Twitter with a watermark or logo. Though it is not available for rental, the invention can be custom-built for companies to own, and pricing ranges from $35,000 to $50,000.