The first stop for guests on the office tour was a photo booth from Instacam, and guests could pose with a number of props.
Photo: Ben Droz
The photo printouts were customized with preloaded messages—such as 360 "likes" and event hashtags—to reinforce the company's brand.
Photo: Ben Droz
A candy bar—modeled on the company's own candy-stocked kitchen—stuck to the green theme. Guests could fill their own jam jars with treats.
Photo: Ben Droz
As guests told stories about their favorite "360 moment," graphic recorder Greg Gersch illustrated them on a colorful mural. Guests received a copy of the finished image after the event.
Photo: Ben Droz
Green and white arrangements from Flowers on Fourteenth included stalks of Brussels sprouts.
Photo: Ben Droz
Framed colorful signs marked each station for guests, including the bar and its selection of signature cocktails.
Photo: Ben Droz
Guests left with a candle from the store Anthropologie in the same scent used in the office.
Photo: Ben Droz
Guests also received a potted succulent from the Washington florist Multiflor as a take-home gift.
Photo: Ben Droz
Before guests took them as gifts, the succulents provided event decor.
Photo: Ben Droz
Provide the Essential Tools
At the BMF Music Lounge during Coachella, sponsor Tide gave guests all the elements needed to take a selfie and easily share it. In a poolside suite at Palm Springs's Ingleside Inn, the brand decked out a mirror with floral appliques as well as the appropriate hashtag #TidePlus.
Photo: Lisa Rose
In 2005, Avon created an indoor park to preview its Mark line of cosmetics. A wrought-iron gate opened to four vignettes, which included a small faux maple tree with orange and red foliage and teardrop-shaped glass candleholders suspended from the branches, red umbrellas hovering over a wooden park bench and moss-covered pedestals, and warm yellow lighting.
Photo: Jamie Watts
The details of the event were leaked on the Internet before it took place, prompting a surge of R.S.V.P.s and a line down the block that night. Security and event staffers kept the party from becoming overwhelming by limiting the number of guests in the venue at any one time.