Bud Light turned Crested Butte, Colorado, into “Whatever, USA,” bringing in 1,000 fans for an all-expense-paid weekend from September 5 to 7. While guests partied, Bud Light captured every moment in photos and video that have now been used to create TV commercials and content for the brand’s social media accounts. To start the second day, YouTube star Joanna Rohrback led participants in her signature “prancercise” workout.