BuzzFeed Basecamp at Sundance
The Sundance Film Festival returned to Park City, Utah, on January 22. Running through February 1, the snow-filled festival lures brands to the city's Main Street. BuzzFeed hosted its first activation on festival grounds this year. The "BuzzFeed Basecamp" was open to the public and hosted private events at night. Activities included posing in a GIF booth with vintage ski gear. The booth's backdrop was a snowy mountain scene.
Photo: Macey J. Foronda/BuzzFeed