This year's South by Southwest ran March 13 to 22. Mophie helped rescue attendees with dying phone batteries by sending out St. Bernards with a Mophie power reserve unit within a barrel attached to a dog collar. Those seeking help had to take a screenshot of their dying battery screen as well as their location, and tweet at the brand. The St. Bernards were housed at the MophieRescue Lodge, where the products were showcased.