UrbanDaddy and Grey Goose partnered to present a French-theme Summer Soiree, which showcased the vodka brand's Simply Served cocktail program. They ended a seven-city tour on the Roof at the Viceroy in New York on August 5. Video and GIF booths were located throughout the space for guests to share and print photos, as well as to post videos to Instagram and Twitter using the event hashtag for a chance to win a trip to France.