Guests scooped up T-shirts that were screen-printed on the spot.
Photo: Mark Davis/MTV1415
Republic Records V.M.A. After-Party
Catering came from Southern Cailfornia's popular In-N-Out Burger.
Photo: Rachel Murray/Getty Images
Photo: Courtesy of Drawing Booth
Svedka has hosted events with giant lawn games. "Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky," said the brand's PR rep Meryl Van Meter.
Photo: Michael Simon
Staffers at the Cynthia Rowley booth handed out green-apple-flavored cotton candy dotted with edible silver stars to guests at the opening night V.I.P. party.
New York's Imperial Woodpecker Sno-Balls specializes in New Orleans-style shaved ice, offering more than 46 flavors, including seasonal specials such as grapefruit basil, strawberry rhubarb, and watermelon jalapeño. The company's catering packages include 10 flavor options, ice, and servers.