Elite IdeasJanuary 21, 2016Svedka has hosted events with giant lawn games. "Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky," said the brand's PR rep Meryl Van Meter.Photo: Michael SimonLatest in HomeBrands & Event ProsIndustry Innovators 2024: 10 Tech Experts Who Are Redefining the Event ExperienceIndustry InsidersJoy Squad Named Headline Sponsor for Event Technology AwardsStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBrands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesRelated StoriesHomeMediaHomeCamera for 2016 SoireeHomeRiddell's Bay GolfHomePlanning Factory