Goya
Photo: Aaron Davidson/Getty Images for SOBEWFF
Royal Caribbean
Photo: Neilson Barnard/Getty Images for SOBEWFF
Royal Caribbean
Photo: Neilson Barnard/Getty Images for SOBEWFF
Groupon
Photo: Gustavo Caballero/Getty Images for SOBEWFF
Coca-Cola
Photo: Alexander Tamargo/Getty Images
Coca-Cola
Photo: Aaron Davidson/Getty Images for SOBEWFF
Tervis
Photo: Alejandro Veliz
Tervis
Photo: Alejandro Veliz
Thrillist
Photo: Neilson Barnard/Getty Images for SOBEWFF
Thrillist
Photo: Gustavo Caballero/Getty Images for SOBEWFF
Hard Rock
Photo: Aaron Davidson/Getty Images for SOBEWFF
Evian
Photo: Aaron Davidson/Getty Images for SOBEWFF
Smartwater
Photo: Aaron Davidson/Getty Images for SOBEWFF
Mashable House’s Katy Perry's Liger
Photo: Nadia Chaudhury/BizBash
IFC Fairground’s Giant Human Sticky Wall
Photo: Nadia Chaudhury/BizBash
Hype Hotel’s Taco Bell Store
Photo: Nadia Chaudhury/BizBash
'National Geographic’s Escape the Cold
Photo: Nadia Chaudhury/BizBash
Pandora’s Connected Home
Photo: Courtesy of Pandora
Ketel One’s De Notel Experience’s Interactive History Wall
Photo: Nadia Chaudhury/BizBash
Tumblr IRL’s Artist Collaboration
Photo: Robin Marchant/Getty Images for Tumblr
Palladia’s Epic Awesome Showcase’s Instagram Postcards
Photo: Nadia Chaudhury/BizBash
Fader Fort Presented by Converse’s Customization Studio
Photo: Nadia Chaudhury/BizBash
Neiman Marcus’s Make Some Noise House
Photo: Nadia Chaudhury/BizBash
Friskies Haus of Bacon’s Pop-Up Art Gallery
Photo: Nadia Chaudhury/BizBash
Brooklyn Brewery’s Tortoise Races
Photo: Nadia Chaudhury/BizBash
BuzzFeed’s BFF Clubhouse’s Emoji Fortune-Teller
Photo: Nadia Chaudhury/BizBash
3M LifeLab’s Tent
Photo: Nadia Chaudhury/BizBash
McDonald’s Lounge
Photo: Nadia Chaudhury/BizBash
Fox’s 'Simpsons' Kwik-E-Mart
Photo: Nadia Chaudhury/BizBash
Fast Company Grill’s the Pursuit of Equinox
Photo: Nadia Chaudhury/BizBash
Spotify House’s Cycling and Dance Classes
Photo: Alli Harvey/Getty Images for Spotify
GE’s BBQ Research Center’s the Science of Better BBQ Sauce
Photo: Nadia Chaudhury/BizBash
Ipsos Girls' Lounge
Photo: Nadia Chaudhury/BizBash
Comedy Central’s Kegs and Eggs
Photo: Nadia Chaudhury/BizBash
Dr. Martens #StandforSomething Campaign
Photo: Nadia Chaudhury/BizBash
'Flood' Magazine’s FloodFest
Photo: Nadia Chaudhury/BizBash
Animal Planet’s Next Cat Star Party
Photo: Nadia Chaudhury/BizBash
Patrón’s Tequila Express
Photo: Nadia Chaudhury/BizBash
'Cosmopolitan' Style Lab’s Makeup Bar
Photo: Nadia Chaudhury/BizBash
Blue Moon Burger Bash Presented by Pat LaFrieda Meats
Photo: Lauren Matthews/BizBash
Blue Moon Burger Bash Presented by Pat LaFrieda Meats
Photo: Lauren Matthews/BizBash
Blue Moon Burger Bash Presented by Pat LaFrieda Meats
Photo: Joe Schildhorn/BFAnyc.com
Blue Moon Burger Bash Presented by Pat LaFrieda Meats
Photo: Lauren Matthews/BizBash
Thrillist's Barbecue & the Blues Presented by Creekstone Farms
Photo: Nadia Chaudhury/BizBash
Thrillist's Barbecue & the Blues Presented by Creekstone Farms
Photo: Nadia Chaudhury/BizBash
Hidden Valley's Soup'er Sandwich Presented by Martin's Famous Potato Rolls
Photo: Nadia Chaudhury/BizBash
Hidden Valley's Soup'er Sandwich Presented by Martin's Famous Potato Rolls
Photo: Nadia Chaudhury/BizBash
Jets & Chefs: the Ultimate Tailgate Presented by Diet Pepsi
Photo: Nadia Chaudhury/BizBash
Jets & Chefs: the Ultimate Tailgate Presented by Diet Pepsi
Photo: Laila Bahman/BFAnyc.com
Jets & Chefs: the Ultimate Tailgate Presented by Diet Pepsi
Photo: Nadia Chaudhury/BizBash
Olmeca Altos Tequila Presents Tacos & Tequila
Photo: Lauren Matthews/BizBash
Olmeca Altos Tequila Presents Tacos & Tequila
Photo: Lauren Matthews/BizBash
Olmeca Altos Tequila Presents Tacos & Tequila
Photo: Lauren Matthews/BizBash
Global Night Market at the Plaza Food Hall
Photo: Angela Pham/BFAnyc.com
Ronzoni Presents La Sagra Sunday Slices Sponsored by 'Time Out' New York
Photo: Paul Porter/BFAnyc.com
Oktoberfest Presented by Pat LaFrieda Meats Sponsored by 'The Village Voice'
Photo: Benjamin Lozovsky/BFAnyc.com
Grand Tasting Presented by ShopRite
Photo: Matteo Prandoni/BFAnyc.com
Grand Tasting Presented by ShopRite
Photo: Matteo Prandoni/BFAnyc.com
Grand Tasting Presented by ShopRite
Photo: Nadia Chaudhury/BizBash
Grand Tasting Presented by ShopRite
Photo: Nadia Chaudhury/BizBash
Grand Tasting Presented by ShopRite
Photo: Nadia Chaudhury/BizBash
Grand Tasting Presented by ShopRite
Photo: Nadia Chaudhury/BizBash
Grand Tasting Presented by ShopRite
Photo: Nadia Chaudhury/BizBash
Grand Tasting Presented by ShopRite
Photo: Nadia Chaudhury/BizBash
KitchenAid Culinary Demonstrations at Grand Tasting Presented by ShopRite
Photo: Nadia Chaudhury/BizBash
Grand Tasting Presented by ShopRite
Photo: Madison McGaw/BFAnyc.com
Grand Tasting Presented by ShopRite
Photo: Madison McGaw/BFAnyc.com
Grand Tasting Presented by ShopRite
Photo: Madison McGaw/BFAnyc.com
Grand Tasting Presented by ShopRite
Photo: Arthur Marker/BFAnyc.com
Photo: Stella Artois
Photo: Stella Artois
Photo: Stella Artois
Photo: Stella Artois
Photo: Stella Artois
Photo: Stella Artois
Photo: Stella Artois
Photo: Stella Artois
Roar Events' Interactive Margarita Station
Photo: Courtesy of Roar Events
Wolfgang Puck Catering's Chef Shadowboxes
Photo: Courtesy of Wolfgang Puck Catering
Limelight's Fruit Wallpaper
Photo: Courtesy of Limelight
Photo: Courtesy of PyroTecnico
Eventstagram
Photo: Courtesy of Eventstagram
Photo: Courtesy of Entertaining Company
Photo: Michael Simon
1. Compelling Content
Photo: Eamonn MacCormack for Getty/P&G
2. Broad Distribution
Photo: Howard Wise
3. Fast, Reliable Wi-Fi
Illustration: Joey Bouchard/BizBash
4. Nonprofit Tie-Ins
Photo: Donato Sardella
5. Control Over Intellectual Property
Illustration: Joey Bouchard/BizBash
6. Accessibility to a Wide Audience
Photo: Courtesy of Audi
7. Authentic, Experiential Programming
Photo: Michael Buckner/Getty Images