Entry arrivals step/repeat wallsAugust 1, 2016A cutout step-and-repeat wall allowed the exposed brick behind to show through.Photo: Sean Twomey/2me StudiosFor consistent brand messaging, the event's organizers placed strips of Kate Young for Target carpeting over the venue's existing steps, which were side lit with spotlights for an extra bit of fashionable flair.Photo: Jim ShiLatest in HomeExperiential Marketing, Activations & Sponsorships30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and MoreBrands & Event ProsIndustry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting ImpactEvent Design & DecorThe Unexpected Places Top Designers Have Found Event InspirationEvent Production & FabricationRobin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of GlamourRelated StoriesHomeGame ideasHomeMiam VenuesHomeDC VenuesHomeDesign