Creative SpacesOctober 17, 2016LG partnered with the agency First and Hs Ad USA to design the structure in New York's Rockefeller Center.Photo: Pearcey ProperAmazon Web Service's re:Play party took over the High Roller Parking Lot in Las Vegas, where two megastructures housed the enormous production.Photo: Drew ResslerAttendees participated in kid-style games for adults, contributing to an overall youthful, exuberant vibe.Photo: Caesar SebastianA vast ball pit held oversize inflatables and 140,000 blue balls.Photo: Caesar SebastianNearly 42,000 channels of control fed the complex lighting system.Photo: Caesar SebastianGuests assembled under a pattern of glowing squares as part of a ceiling installation.Photo: Drew ResslerEach structure was 200 feet wide, 400 feet long, and 70 feet tall at its highest point, to house the massive crowd.Photo: Drew ResslerA installation called "Light Sync Revolution" allowed attendees to control elements on stage such as lighting, visuals, and special effects.Photo: Drew ResslerThe kinetic ceiling installation changed throughout the night.Photo: Drew ResslerMore than 17,000 attendees filled the massive party.Photo: Drew ResslerLatest in HomeSports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsOpinion & ExpertsHow Event Profs Can Make Mental Health Part of Their Everyday AwarenessExperiential Marketing, Activations & SponsorshipsWhite House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media BrandsEvent Tech & ToolsEvent Tech Check: New Tools for Event Engagement, Video Creation, Data Analytics, and MoreRelated StoriesHomeFoodHomeOrange County Convention CenterHomeBanquet RoomHomeCommunicating information