At the Event of the Future conference, a gathering hosted by BizBash and the Long Beach Convention & Entertainment Center on November 20, BizBash's west coast editor, Alesandra Dubin, and C.E.O., David Adler, shared why giving event guests the opportunity for hands-on interaction is important for building a brand's reputation and even raising money.
How Guest Participation at Events Builds Brand Loyalty
BizBash west coast editor Alesandra Dubin spoke about how organizers have used interactive elements at events to surprise guests and create long-term engagement.
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